InMoment XI

MAY 2, 2024

Whether you are a local shop, regional staple, or nationwide brand, reputation management is one of the most important marketing strategies you need to master to ensure brand success. Your online reputation is also a significant factor in the way your customers perceive and interact with your brand.

Retail 260

Retail Customer Retention Strategy Management 260

InMoment XI

FEBRUARY 6, 2024

Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty. Social media also allows you to showcase your brand personality.

Social Media 260

Social Media Marketing Advertising Feedback 260

InMoment XI

APRIL 3, 2024

The customer experience—how buyers feel about their collective interactions with a brand—defines and motivates customer action. Your brand needs to deliver on all fronts in order to create a memorable experience for these customers. It sets the tone for the entire company/consumer relationship.

Customer Expectations 260

Customer Expectations Meeting Customer Experience Touchpoint 260

BirdEye

DECEMBER 26, 2023

But this can change if your business actively measures brand salience and takes steps to improve it. By monitoring customer signals and feedback, you can know your standing in the market and try to become the #1 choice against all odds. Table of contents What is brand salience? Table of contents What is brand salience?

Brands 105

Brands Social Media Competitive Advantage Analysis 105

Retently

JUNE 28, 2022

A good Net Promoter Score can fuel your business growth, generate word-of-mouth referrals from Promoters and help you bring in more business without spending as much on traditional advertising or inbound marketing. Without a clear strategy for turning NPS feedback into growth, it’s easy to run a business that people like but don’t talk about.

NPS 148

NPS Net Promoter Score Feedback Case Study 148

GetFeedback

NOVEMBER 20, 2019

That’s why collecting customer feedback is more important than ever. . Collecting feedback allows you to know what your customers think about your brand, your service, and your product; going beyond their simple likes and dislikes and helping you understand and evaluate where you can improve and where you stand among your competition. .

Social Media 284

Social Media Feedback Chatbots Survey 284

InMoment XI

OCTOBER 20, 2022

We heard from award-winning CX speakers from some of Europe’s biggest brands—TRUMPF, ASOS, Brakes, Primark, Solus, BD Medical, NatWest and Euro Car Parts, as well as thought-provoking keynotes from InMoment Global Leader, CMO Kristi Knight, and Stan Swinford, CEO and Founder of NPSx by Bain & Company.

Customer Experience 529

Customer Experience Customer Journeys Effort Score Culture 529

Lumoa

FEBRUARY 9, 2023

Long-term actions are based on the analytics results of customer feedback. Later, communicate the changes and improvements you’ve done based on customer feedback back to your customers. Acting on customer feedback doesn’t mean doing one thing. It means doing many things on many levels of an organization.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

GetFeedback

MAY 13, 2019

The most critical element to improving your company is not having a visionary CEO, leaders who have “been there/done that,” or teams working long hours to deliver the product: it’s actively capitalizing on the voice of the customer feedback. Voice of the customer feedback is any comment or concern given by a customer to your company.

Feedback 302

Feedback Social Media Voice of Customer Net Promoter Score 302

InMoment XI

MAY 10, 2022

As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. However challenging it may be for retailers, developing a loyal customer base is essential to maintaining an active, healthy brand.

Retail 493

Retail Net Promoter Score Loyalty Programs Effort Score 493

InMoment XI

AUGUST 2, 2022

The prospective market is clearer, current customers are more accurately advertised to, and businesses can personalize the experience of their brand for each segmented audience. When you segment your audience based on accurate demographic data, you can advertise and communicate with each group according to their preferences and values.

Advertising 295

Advertising Transportation Groups Analytics 295

BirdEye

NOVEMBER 15, 2023

When shoppers express their love for your brand online, they’re not just speaking to friends; they’re announcing to the world that you are the best in the business. In this blog, we’ve shared the ultimate list of retail review sites that will boost brand awareness and fuel business growth. Let’s dive in.

Retail 110

Retail Brands Consumers Case Study 110

SurveyGizmo

AUGUST 21, 2021

Our Panels team is helping many customers run Brand Awareness Studies to enable marketing teams to understand where they stand today and how their advertising and marketing efforts are moving the needle. Longitudinal Reporting for Brand Awareness. The post Running Brand Awareness Studies appeared first on Alchemer.

Study 95

Study Brands Net Promoter Score Effort Score 95

InMoment XI

JULY 13, 2022

Simple to understand, this powerful metric can give you a wealth of information that you can use to improve your brand. First, you ask your customers a simple question: “On a scale of 0-10, how likely is it that you would recommend my brand/product/service to a friend or colleague?”. What Is Net Promoter Score? Detractors.

Net Promoter Score 491

Net Promoter Score Customer Retention Effort Score NPS 491

InMoment XI

JUNE 21, 2022

We heard from award-winning customer experience speakers from some of Australia’s biggest brands—Craveable Brands, The NRMA, Rest Super, Foxtel, and JAX Tyres & Auto—not to mention two of InMoment’s global leaders. CX started out in the golden age of advertising, market research, and understanding consumers.

Customer Experience 260

Customer Experience Feedback Advertising Survey 260

InMoment XI

JULY 12, 2023

With the number of businesses available to your customer base, including big competitive retail brands, you have to make your business stand out from the pack. Instead, your brand needs to have incredibly intentional customer experience management techniques in place. How exactly do you do this? This is called the customer journey.

Customer Experience 260

Customer Experience Strategy Self Service Customer Journeys 260

Alida

NOVEMBER 1, 2018

If someone asks if you like vanilla, chocolate or strawberry ice cream best – and your answer is that you don’t like any of those because you’re lactose-intolerant – you can immediately see how limiting survey questions without opportunities for open-ended feedback are. This builds a relationship between the customer and the brand.

Feedback 147

Feedback Exercises Analysis Effort Score 147

SurveySensum

JANUARY 8, 2024

This low response rate is more than just a numerical woe – it represents the difficulty in cutting through the digital noise to engage your customers who are burdened with requests for customer feedback at every point. To overcome this, the strategic deployment of surveys using a robust customer feedback tool becomes more than critical.

Survey 52

Survey Feedback Automotive B2B 52

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Promote content created by your followers with branded hashtags.

Social Media 98

Social Media Brands Video Entertainment 98

ShepHyken

MARCH 12, 2024

So, here are six ways to create an experience personality that will transform your company or brand from merely providing products and services to doing so with personality: Your Company’s Personality: I don’t care what you sell. These interactions include advertising, websites, people-to-people, and more. Ask your customers.

Advertising 150

Advertising Customer Service Training Interaction Customer Experience 150

Optimove

AUGUST 15, 2023

If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. And they’re highly cost-effective: QR codes are relatively inexpensive to create and implement, making them an attractive option for mobile-first brands working with ever-tightening resources.

Brands 52

Brands Marketing Advertising Video 52

Alida

NOVEMBER 11, 2021

Marketing and customer experience leaders know (or at least they should) their customer journey maps like the back of their hand and have a clear feedback process laid out. You probably have multiple feedback programs all adding more and more to the rising pool of data, but how do you know what products to bring to market?

Customer Journeys 246

Customer Journeys Data Advertising Feedback 246

QuestionPro Audience

DECEMBER 9, 2019

It gets you immediate answers for brand research and tracking, product testing and development, market segmentation, advertising testing, consumer behavior, and more. If you already have your survey and only need respondents to gather feedback, you can obtain responses with QuestionPro Audience. How does it work?

Advertising 221

Advertising Survey Feedback Consumers 221

BirdEye

OCTOBER 5, 2023

What’s the first thing that comes to mind when someone mentions your brand name? Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. This guide will uncover what your target audience thinks about your brand. Table of contents What is brand perception?

Examples 63

Examples Measurement Brands How To 63

QuestionPro Audience

JULY 21, 2022

An insight community provides clients with a private online space where they can regularly discuss research-related topics, one of the many benefits is that it allows you to collect constructive and qualitative feedback from an evolving group of people. Let’s talk about some insight communities platforms in the market.

Data 195

Data How To Advertising Study 195

Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Some brands use their community to build buzz and awareness.

ROI 100

ROI Measurement Brands Net Promoter Score 100

SurveySensum

SEPTEMBER 6, 2023

In such a situation, you might have opted for a different brand, potentially missing out on a fantastic product and exceptional customer service, right? This is where brand advocacy comes into play. What is Brand Advocacy? These advocates are your brand’s enthusiastic cheerleaders, who can sway others’ decisions.

NPS 52

NPS Brands Social Media Net Promoter Score 52

SurveySparrow

FEBRUARY 21, 2019

This is where getting real-time customer feedback becomes a huge part of your identity. Another reason why you should try real-time customer feedback is that there are high chances of customers forgetting the experience of using your product after a period. This is where real-time customer feedback makes all the difference.

Feedback 75

Feedback Brands Touchpoint Survey 75

CSM Magazine

JULY 22, 2021

Gone are the days of static one-sided advertising that speaks at the customer. Today’s customers want to be spoken with and expect the brands they engage with to facilitate this conversation and engage them effectively. Branded communities step in as an effective way to get around the too-many-to-listen-too barrier.

Brands 98

Brands How To Advertising B2C 98

delighted

OCTOBER 11, 2021

A skimmable survey is a survey that is easy to understand and answer, inviting more accurate and honest feedback. Your brand) A simple way to respond. Ever noticed in Google Adwords that some advertisers use Title Case (initial capital letters) and some don’t? The 5 keys to skimmability. Break a few Capitalization Rules.

Survey 89

Survey Feedback Advertising Training 89

SurveySparrow

JULY 4, 2021

Are they simply for getting your work done, or do you feel emotionally attached to the brand? Why do you use the same brand again and again when you have a lot of other options? And, what if we tell you to switch to a different brand? . And this happens because of emotional branding. . What Is Emotional Branding? .

Examples 52

Examples Brands Social Media Advertising 52

SurveySensum

JULY 20, 2023

Recently, I went to H&M, my favorite brand, to snag a new pair of jeans. Open-ended) That is why you must collect customer feedback at all touchpoints across the customer journey. And, we explore how leveraging the power of customer feedback can help resolve these issues, ultimately enhancing your customer experience in retail.

Retail 52

Retail Feedback How To Self Service 52

Thematic

DECEMBER 9, 2019

The one resource that all companies (both tech and non-tech) already have is customer feedback. Turns out customer feedback can really propel digital transformation, and it’s easy to get started! Google and Facebook are advertising companies. Customer feedback is a critical part of this. Welcome to 2020! Are they happy?

Feedback 126

Feedback Travel Voice of Customer Hospitality 126

Retently

OCTOBER 16, 2023

Just like an advertising expert might be more aware of advertisements and a workplace safety consultant more aware of potential hazards, incorporating NPS as part of your own business can make you see it everywhere. This is precisely how most customers perceive your NPS survey — as a genuine request for actionable feedback.

Net Promoter Score 147

Net Promoter Score Metrics NPS Customer Satisfaction 147

ShepHyken

OCTOBER 19, 2022

There are many definitions of the term brand. One of my favorites is this: A brand is a promised delivered. . Consider Ace Hardware, whose brand promise is The Helpful Hardware Place. As you “shout” your brand promise, the feedback you get in return is the echo. So, how are you and your company or brand perceived?

Automotive 123

Automotive Advertising Brands Customer Service Training 123

BirdEye

OCTOBER 26, 2023

Advice for resellers is to listen first to client needs, explain the benefits of an integrated review solution, and position it as foundational for long-term online reputation versus a short-term paid advertising fix. Selling the Value of Reviews: The Path to Brand Excellence Want to see the impact of Birdeye on your business?

Brands 115

Brands Multi-Channel Consulting Report 115

delighted

JANUARY 7, 2022

Fortunately, there is a way to bridge that gap: real-time customer support feedback. The value of customer feedback in the process of providing a great customer service experience cannot be stressed enough. For brands, this means the last experience you provide to your customers takes precedence over all previous ones.

Feedback 83

Feedback Customer Experience Customer Service Net Promoter Score 83