InMoment XI

DECEMBER 21, 2021

This article was originally published on CustomerThink. Grant interviewed me for his blog site ([link] and the subject was how, through their employees, companies can move beyond satisfaction to create real customer loyalty behavior. You cannot create, or sustain, customer loyalty behavior without committed employees.

Customer Experience 529

Customer Experience Loyalty Course Advertising 529

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. What do customers expect from contact centers? .

Customer Journeys 123

Customer Journeys Brands Sales Contact Center 123

InMoment XI

JULY 12, 2023

With the number of businesses available to your customer base, including big competitive retail brands, you have to make your business stand out from the pack. In the modern digital world, it’s by creating a seamless customer experience strategy. This is called the customer journey. How exactly do you do this?

Customer Experience 260

Customer Experience Strategy Self Service Customer Journeys 260

ImprintCX Articles

NOVEMBER 27, 2023

Your brand is the story you tell to engage and motivate people (prospects, customers, and employees) to believe in you, support you, and share the story. The story is formed by your advertising and is delivered through all your interactions – products, services, website, apps, policies, and your employees.

Brands 52

Brands Customer Experience Competitive Advantage Customer Centricity 52

ShepHyken

JUNE 11, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. And most B2B companies have a leaky bucket – customers that are leaving them regularly without telling them why.

Customer Service 62

Customer Service B2B B2C Retail 62

ShepHyken

AUGUST 29, 2022

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. 10 Ways To Keep Your Existing Customers Around for the Long-Term by ASBN Newsroom. So, how do you get customers to come back?

Customer Service 64

Customer Service Customer Retention Loyalty Advertising 64

ShepHyken

DECEMBER 21, 2020

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. How to Provide the Best Possible Customer Experience? I’ve written a number of articles with similar findings.

Customer Service 155

Customer Service Airlines Tips Customer Service Strategies 155

ShepHyken

MARCH 12, 2024

Last week, I wrote an article that compared the different concert experiences I had with two rock legends, Bob Dylan and Ringo Starr. The title of the article summed up the point I was trying to make: Do You Give Your Customers an Experience – Or Just a Transaction ? What are the adjectives that customers use to describe you?

Advertising 150

Advertising Customer Service Training Interaction Customer Experience 150

ShepHyken

APRIL 23, 2021

This week we feature an article by Devin Pickell, a Growth Marketer at Nextiva. He shares customer service best practices that successful brands use to help their customers on social media. Another intuitive and frankly underutilized way brands can use social media is for addressing customer service inquiries. .

Social Media 127

Social Media Examples Brands Customer Service 127

InMoment XI

NOVEMBER 9, 2012

When thinking about brands immediately power brands like Coca-Cola, Nike or Apple come to our minds. We may also recall some famous advertising campaigns that were communicating the values of these brands. View Article.

Brands 200

Brands Customer Experience Advertising Communication 200

InMoment XI

NOVEMBER 9, 2012

When thinking about brands immediately power brands like Coca-Cola, Nike or Apple come to our minds. We may also recall some famous advertising campaigns that were communicating the values of these brands. View Article

Brands 200

Brands Customer Experience Advertising Communication 200

InMoment XI

NOVEMBER 9, 2012

When thinking about brands immediately power brands like Coca-Cola, Nike or Apple come to our minds. We may also recall some famous advertising campaigns that were communicating the values of these brands. View Article

Brands 200

Brands Customer Experience Advertising Communication 200

ECXO

JUNE 20, 2023

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Business customers care about what your brand stands for. Brand purpose should be the driving force behind everything you do. The reward for purpose-driven brands?

B2B 122

B2B Brands Innovation Government 122

ECXO

MAY 15, 2023

The term “MadTech” was coined in 2015 by David Raab, founder of the Customer Data Platform (CDP) Institute. In its most basic sense, it’s the merger of marketing technology (MarTech) with advertising technology (AdTech). But an even greater challenge lies on the horizon: integrating marketing technology with advertising.

Tips 133

Tips Net Promoter Score Advertising Customer Journeys 133

Lumoa

MARCH 21, 2023

You read blog posts and research articles if you want to learn more about a specific topic. For example, there are plenty of good customer experience books to read if you want to learn more about customer experience. To help you out, we have listed our top 10 must-read customer experience books. I hold nothing back.

Customer Experience 236

Customer Experience Chief Customer Officer Customer Experience Management Customer Centricity 236

Win the Customer

AUGUST 7, 2017

In addition to optimizing conversion rates, taking this course of action can make the brand more influential and cutting edge. Below you’ll find just five of many strategies you can implement to make your web-based efforts sophisticated and successful: Pay-Per-Click Advertising. Responsive Web Design.

Advertising 99

Advertising Marketing Video Ecommerce 99

QuestionPro Audience

AUGUST 7, 2018

Should your company jump on the Instagram advertising bandwagon and what happened to Snapchat as the next big thing? With all this said, we can rely on some “big idea” marketing trends that transcend the yearly sequence of products and services—mainly because they have worked very well with established brands. DESIGN THINKING.

Trends 170

Trends Brands Marketing Advertising 170

ShepHyken

MAY 16, 2023

I like the title of this article, but perhaps a more appropriate title might be: Customer Service Is Like Being Married. The buying cycle for a customer typically includes a little research, talking to a salesperson, making the purchase, and whatever happens after the sale. And if all goes well, eventually, you make a sale.

Customer Service 121

Customer Service Advertising Customer Service Training Sales 121

Kustomer

MARCH 23, 2022

In a crowded marketplace, where consumers are often bombarded with marketing claims made by brands, it can be difficult for them to know who to trust. What is a Brand Ambassador? A brand ambassador is someone who promotes your product or service in their interactions with other people via relevant communication channels.

Brands 98

Brands Social Media Loyalty Omni-Channel 98

Experience Investigators by 360Connext

SEPTEMBER 21, 2021

This article is sponsored by PayPal. It’s easy to think that if we’re neglectful toward our customers, it must be through some negative action. But the most common type of customer neglect we see is simply the lack of attention paid to putting the customer first. ne·glect /n???lekt/. verb: fail to care for properly.

Customer Journeys 373

Customer Journeys Brands Customers Customer Experience 373

CSM Magazine

DECEMBER 22, 2023

Companies have traditionally relied on a mix of print and digital advertising, but now there’s a new approach that’s capturing consumers’ attention more effectively: out-of-home (OOH) advertising. OOH advertising refers to any marketing that you see outside the home, such as billboards or signs.

Connections 52

Connections Strategy Marketing Gamification 52

C3Centricity

JANUARY 30, 2021

Why do companies still try to cheat their customers? Or do they think there are enough people willing to buy their brand for the first time, that they don’t need to worry about getting that second purchase? Either way, they haven’t hear that the most important attribute a brand needs to build is trust!

How To 178

How To Brands Customers Advertising 178

2020 Research

SEPTEMBER 1, 2022

In times of recession, it’s important to know how to keep your business afloat and your customers happy. As a business, it’s your job to understand and respect these boundaries while also navigating through them, so you can continue growing your business while ensuring your customers are happy. Good branding.

Brands 52

Brands Banking Advertising Loyalty 52

Strativity

MARCH 7, 2023

This article was written by Josh Verseput, SVP, Analytics. Brands need a strategy that incorporates generative AI. The sudden availability of this technology has brought with it challenges and opportunities for brands of every size, and this impact cannot be ignored. Why does ChatGPT matter to brands?

Brands 98

Brands Analytics Consumers Technology 98

C3Centricity

JULY 2, 2016

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 159

Brands Marketing Advertising Measurement 159

NetBase

MAY 13, 2020

Just as cell phones have doubled and adapted as business and personal tools, so have brands during the pandemic edition of working from home. Brands are people too, after all. Brands Are People Too. Now is the time to take notes on B2C marketing tactics, as brand consumers everywhere want a more personal experience.

B2C 98

B2C B2B Brands Trends 98

Michelli Experience

MAY 1, 2018

Once upon a time, brands purchased advertisements which effectively influenced prospective buyers. In those days, consumers were at the mercy of advertising claims made across traditional outlets (e.g., The report seems to point out that the customer baseline is distrust — and brands have to work from there to gain it back.

Social Media 185

Social Media Customer Experience Advertising Multi-Channel 185

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. In this article, we’ll show you 15 different types of social media so you can decide which ones will be best for your business. Promote content created by your followers with branded hashtags.

Social Media 98

Social Media Brands Video Entertainment 98

ECXO

FEBRUARY 26, 2024

And this led me to write this article. I’m about to introduce some compelling principles of behavioral science that can be used to shape customers’ decisions. In the context of customer decisions, they can be used to encourage positive behaviors, increase customer engagement, boost sales, and even foster customer loyalty.

Sales 115

Sales Customers Social Media Examples 115

Comm100

AUGUST 1, 2023

Personalization in customer service – What is it and how to deliver it 71% of consumers expect companies to deliver personalized interactions, according to the latest McKinsey & Co. In today’s digital world, delivering exceptional customer service is paramount to gaining a competitive edge.

Customer Service 159

Customer Service How To Omni-Channel Video 159

Comm100

AUGUST 1, 2018

The picks on this month’s series of best CX Posts cover a wide variety of topics focused mostly on the future of customer experience and the trends that are shaking up the industry. This article highlights that customer service is not reserved for those on the frontline and is only a complete process when all levels take part.

Customer Experience 101

Customer Experience Policies Social Media Effort Score 101

Storyminers

AUGUST 20, 2020

More importantly, how do you turn your brand into a story? Americans are said to love underdogs—in the form of horses with long odds, sports franchises that upset favorites, and nimble brands that unseat lumbering giants. If your brand comes across as a David, you will be cheered in the marketplace. It’s remarkably sticky.

Retail 264

Retail Entertainment Sports Comparison 264

ShepHyken

AUGUST 31, 2023

This week, we feature an article by Sage , an international company that helps organizations of all sizes with accounting, payroll, and payment solutions. They write about how improving customer journeys increases business growth. The result of all of this is angry, frustrated customers. But don’t worry.

Customer Journeys 128

Customer Journeys Net Promoter Score Touchpoint Customer Satisfaction 128

Lumoa

AUGUST 25, 2020

How would you rate your customers’ emotional investment in your brand? They strike at the heart of the concept of customer engagement, that oft-used buzzword you’ll find referenced across the internet. But what is customer engagement? This article will answer all those questions. What Is Customer Engagement?

Customer Engagement 208

Customer Engagement Engagement How To Social Media 208

C3Centricity

JUNE 25, 2020

We all know that customer centricity is essential; even more so these days with the lockdown in most countries due to the pandemic. Now more than ever, businesses need to put their customers clearly at the heart of their organisation. But I know that many struggle, even in more normal times, to be customer centric. Am I right?

Customer Centricity 177

Customer Centricity Competitive Advantage Trends Brands 177

Oracle

MARCH 30, 2020

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. Exceptional Brand Storytelling #1: Simple is better.

Brands 99

Brands Company Social Media Video 99

BirdEye

NOVEMBER 21, 2023

From leveraging modern approaches like virtual tours to mastering collaborative content creation, this article guides you through strategic steps designed to innovate, captivate, and elevate your marketing game. Pro tip: Leverage Birdeye’s business Listing management platform to show up where your customers search 3.

Marketing 111

Marketing Social Media Advertising Tips 111