article thumbnail

Thinking Ahead: 14 Strategic Imperatives to Thrive: 2025 Marketing Predictions 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Successful marketers always keep their eyes on the horizon. While 2024 has just begun, now’s the time to look ahead if you want to thrive in 2025. All marketing should start with the customer. 

article thumbnail

5 Ways to Supercharge Your Email Marketing with AI

Blueshift

It’s no secret that AI is shaping marketing this year. With the launch of ChatGPT, AI has been at the center of many of our conversations, particularly in marketing. Now, AI is increasingly becoming an indispensable tool for marketers, and the use of AI in marketing will only continue to expand in the years to come.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sizing The AI Software Market: Not As Big As Investors Expect But Still $37 Billion By 2025

Forrester's Customer Insights

Forrester forecasts the AI software market will grow to $37 billion by 2025. Find out what's driving the growth and where the limitations are in this blog post.

article thumbnail

AI software spend will double from 2021 to 2025, to reach $64 billion, and grow 50% faster than the overall software market

Forrester's Customer Insights

in 2021 to 6% in 2025. AI’s software growth is driven by: AI-infused software, that uses AI to increase its market attractiveness, although the software can still work without […].

article thumbnail

Characteristics of a Winning Loyalty Program in 2025

Currency Alliance

The integral design of a loyalty program and the value it delivers customers has not changed much in the past 20 years, largely because the supporting infrastructure has remained the same. Winning loyalty programs in 2025. Customer singular. Ultimately it will be the customer who decides which is the winning model.

article thumbnail

The Application Security Market Will Grow To $12.9 Billion By 2025

Forrester's Customer Insights

With firms continuing to build and enhance applications, and with developers embracing new ways of building applications that improve speed to market and enrich […].

article thumbnail

Top 5 Customer Service Trends to Expect in 2023

Comm100

The chatbot market is witnessing growth due to increasing demand for messenger applications and the growing adoption of consumer analytics by various businesses worldwide. For customer service queries needing a detailed response, this means more agent attention where it’s needed most. Proactive customer engagement takes off. “By

Trends 221