SurveySensum

MARCH 15, 2024

In this blog, I will list down the top 9 market research tools of 2024 that you can implement within your organization and achieve your market research goals. So, let’s scroll down and get a sneak peek into these must-know market research tools of 2024. List of the Top 9 Market Research Tools and Software in 2024 1.

Tools 52

Tools Software Marketing NPS 52

Lumoa

FEBRUARY 14, 2024

It is no wonder, then, that businesses have started paying much closer attention to their customer experience (CX) strategy. A multi-dimensional CX strategy can be much more beneficial for your brand than one-dimensional customer service. How customers experience your brand is more important than ever before.

Strategy 208

Strategy Customer Experience How To Multi-Channel 208

Forrester's Customer Insights

OCTOBER 31, 2023

Agencies will take full advantage of AI in 2024 and build custom “brand language models.” Learn more about what will shape the agency world in 2024. But fear of mismanagement will read to an increase in reviews.

Brands 50

Brands Advertising B2C Customers 50

Forrester's Customer Insights

OCTOBER 25, 2023

Get an overview of our B2C marketing predictions for 2024. B2C marketing CMOs will need to navigate AI and prioritize the practical amid a tense political atmosphere.

B2C 51

B2C Marketing Brands Communication 51

SurveySparrow

FEBRUARY 22, 2024

By analyzing this feedback, you can identify areas for improvement, address customer concerns proactively, and make changes that enhance the customer experience. This not only helps in retaining customers but also turns them into advocates for your brand. Eventually, it can foster loyalty and encourage repeat business.

Customer Retention 52

Customer Retention Software Gamification e-support 52

SurveySensum

MARCH 20, 2024

With trends changing every day, customer expectations and needs are also evolving with the changing times, and if you fail to deliver the best to your customers then you will fall behind in this competitive marketplace. Now, understand the importance of creating a positive customer experience for your customers.

Customer Experience Management 52

Customer Experience Management Software Company Customer Experience 52

NobelBiz

FEBRUARY 13, 2024

The call center industry has been changing faster than ever, due to technological breakthroughs and constantly evolving customer demands. In 2024, businesses have the crucial responsibility of understanding and adopting the latest technology trends in customer service.

Call Center 59

Call Center Self Service Software Contact Center 59

SurveySparrow

FEBRUARY 18, 2024

Nor will your customers! Branded Surveys: Customize survey themes, fonts, and logos to match your brand’s identity. White-Labeling : Present surveys under your brand name by removing SurveySparrow branding. Branded Surveys: Make the surveys your own by adding a personal touch. 5 Capterra 4.8/5

Multi-Channel 52

Multi-Channel CRM Tourism e-support 52

InMoment XI

FEBRUARY 5, 2024

A strong, positive online reputation can attract more customers, improve brand image, and differentiate a business from its competitors. This can be a powerful motivator for potential customers who are considering a purchase or service. Online Review Statistics: The Definitive List (2024 Data) ( [link] ).

Competitive Advantage 260

Competitive Advantage Software Guidelines Feedback 260

SurveySparrow

MAY 3, 2024

Its advanced analytics is very handy, providing deeper customer insights. What customization options are available? Is it possible to customize survey URLs? Can you add your company’s logo and brand colors to the survey? Qualtrics XM Starting Price : $120 per month G2 Rating : 4.4 (5) How is it priced?

Tools 52

Tools Survey Analysis Feedback 52

InMoment XI

JANUARY 4, 2024

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. The retail customer experience is also a complex one.

Retail 260

Retail Customer Experience Effort Score Social Media 260

Forrester's Customer Insights

JUNE 3, 2024

Brands are expanding their loyalty budgets: 65% of B2C marketing decision-makers in Forrester’s 2024 Marketing Survey said they were planning to increase their investment in relationship/loyalty marketing in 2024.

Loyalty 30

Loyalty Strategy B2C Consumers 30

SurveySensum

MAY 31, 2024

Boosting customer retention : When you proactively identify points, address concerns, and solve issues, it makes customers happier and encourages them to stick to your brand. Amazon is a prime example of a brand using real-time personalization. Myntra Myntra is an Indian brand that is acing it with AI customer experience.

Omni-Channel 52

Omni-Channel Self Service Customer Experience Chatbots 52

Optimove

JANUARY 3, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Successful marketers always keep their eyes on the horizon. While 2024 has just begun, now’s the time to look ahead if you want to thrive in 2025. This is a checklist to make sure you stay ahead of the curve.

Marketing 59

Marketing Customer Centricity Analytics Touchpoint 59

Optimove

DECEMBER 28, 2023

But marketers face a big challenge: cutting through the influx of noise to deliver hyper-personalized content that reaches customers in real-time and enhances — rather than disrupts — their digital experience. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

CRM 69

CRM Marketing Social Media Analysis 69

Lumoa

APRIL 28, 2024

Every interaction with your business has the power to build or damage the relationship with your customer – and can directly impact your revenue. 78% of customers have backed out of a purchase due to a poor customer experience (CX). More than 80% of business leaders see customer experience as a growing priority in 2024.

Self Service 208

Self Service Customer Journeys Feedback Analysis 208

SurveySensum

NOVEMBER 23, 2023

With an index ranging from -100 to 100, NPS clearly gauges the loyalty or the enthusiasm of a customer to recommend your brand to their near and dear ones. Organizations can use their net promoter score to discuss problem areas, improve the experience of their customers, monitor loyalty trends, and grow revenue.

NPS 52

NPS Net Promoter Score Software Tools 52

Forrester's Customer Insights

MARCH 20, 2024

On March 19, 2024, Grab made waves in the digital payment realm by introducing a brand-new feature: cryptocurrency top-up capabilities within its digital wallet. This move marks a significant milestone in the region’s super app landscape.

Innovation 35

Innovation Brands 35

Forrester's Customer Insights

DECEMBER 19, 2023

I’m approaching two years in my role here at Forrester, where I serve as a strategic advisor and thought partner to senior customer experience (CX) leaders. As a long-time CX practitioner and enthusiast, it’s been inspiring to be part of the “extended team” across such a diverse set of brands and industries. While no two […]

Industry 30

Industry Brands Customer Experience Customers 30

Forrester's Customer Insights

APRIL 12, 2024

This blog post is a brief overview of the 2024 B2B Summit North America session, "Building a Connected Messaging Team That Drives Alignment," where VP, Principal Analysts Barry Vasudevan and Ian Bruce will discuss current state of B2B messaging, companies that get it right, and how to build your connected messaging team.

B2B 33

B2B Connections Company How To 33

ClearAction

JANUARY 8, 2024

Higher growth, with sustained upward trends, result from customer-aligned organizations. This article adds depth to the first of six sections in the article What’s Your Insights Utilization Rate? 24 Ways to Boost 2024 CX ROI. Customer-centric organizations respect the hand that feeds them. to reach them.

Customer Centricity 62

Customer Centricity ROI Policies Chief Customer Officer 62

ClearAction

JUNE 29, 2023

This is in contrast to Experience Management maximizing brand allies via referrals and quick wins, and Touchpoint Management maximizing revenue (or productivity for employee experience or nonprofits or governments) by reversing and offsetting churn. This is brand integrity. It maximizes lifetime value by preventing value roadblocks.

Leadership 62

Leadership ROI Customer Journeys Touchpoint 62

Forrester's Customer Insights

JANUARY 23, 2024

In a challenging B2B environment, Forrester’s B2B Summit North America will equip marketing, sales, and product professionals with strategies and tools to chart a course to growth.

B2B 35

B2B Course Sales Strategy 35

Kustomer

NOVEMBER 4, 2020

Customer experience (CX) is a determining factor in whether customers are loyal to a brand or not. Over 80% of companies who prioritize customer experience report an increase in revenue. Brands must stay on top of CX trends. AI re-imagines customer experiences and end-to-end customer journeys.

Omni-Channel 140

Omni-Channel Customer Experience Chatbots e-support 140

SurveySparrow

MARCH 1, 2024

Understanding the customers is as crucial as offering great products/services. How the customers feel about your brand or your product/service will give you a clear idea of the improvements you should make. Now the question is – How can you identify customer opinions? How Sentiment Analysis Works in Repustate?

Analysis 59

Analysis Tools Social Media Software 59

SurveySensum

JUNE 4, 2024

Typeform offers us unparalleled design and branding functionality. GWI’s data and insights are widely used by marketers, researchers, and businesses to inform their strategies and make data-driven decisions. Source: G2 , Jan 07, 2024 Best Features The tool is free so it is an ideal market research tool for small businesses.

Tools 52

Tools Marketing Analysis e-support 52

Kustomer

NOVEMBER 4, 2020

Customer experience (CX) is a determining factor in whether customers are loyal to a brand or not. Over 80% of companies who prioritize customer experience report an increase in revenue. Brands must stay on top of CX trends. AI re-imagines customer experiences and end-to-end customer journeys.

Omni-Channel 52

Omni-Channel Customer Experience Chatbots e-support 52

Kustomer

NOVEMBER 7, 2023

Zendesk is a mega player in customer service software, competing primarily with Kustomer, Freshdesk and Gorgias. And with over 50,000 paying customers (largely small businesses with B2B transactional models), Zendesk is a respectable brand name. Customize the look and feel of your knowledge base without writing code.

Omni-Channel 52

Omni-Channel Self Service Multi-Channel Knowledge Base 52

Playvox

FEBRUARY 1, 2024

Your customers are talking, and they have a lot to say. But do you know how your customers really feel about your brand, products, services, and support? If you’re not analyzing customer sentiment, you’re only getting part of the story. AI can quickly transform customer sentiment into valuable customer insights.

Contact Center 93

Contact Center Analysis Measurement Social Media 93