Blake Morgan

JANUARY 2, 2024

She advises companies to show their customers how their feedback shapes business decisions, fostering a stronger, trust-based relationship. Donna envisions a future where empowered agents use customer insights to create amazing experiences. For regular updates on customer experience, sign up for her weekly newsletter here.

Contact Center 52

Contact Center Leadership Tips Customer Insights 52

Forrester's Customer Insights

DECEMBER 19, 2023

2024 promises a better tech spend outlook for Europe — Forrester forecasts that European tech spend will bounce back to grow 5.1% in 2024, almost double its rate in 2023.

Innovation 56

Innovation Technology 56

Forrester's Customer Insights

MAY 8, 2024

IHH Healthcare Singapore wins Forrester’s 2024 APAC Customer-Obsessed Enterprise Award, which recognizes organizations that are delivering outstanding customer experiences to accelerate business outcomes.

Healthcare 31

Healthcare Customers Customer Experience 31

CSM Magazine

NOVEMBER 1, 2023

With new technologies, increased competition, and higher customer expectation, the ability to deliver exceptional CX continues to be a challenge – so sitting still isn’t an option. Innovation will be front and centre The importance of CX innovation will also take centre stage at Disrupt 2024.

Customer Experience 52

Customer Experience Competitive Advantage Customer Journeys Conference 52

Forrester's Customer Insights

OCTOBER 11, 2023

Before our full predictions for 2024 launch on Tuesday, October 24, read our "anti-predictions." " Here's what won’t happen in 2024.

Consumers 60

Consumers Management Customers 60

Forrester's Customer Insights

MAY 1, 2024

A Forrester analyst's impressions from Hannover Messe 2024, the smart manufacturing world's big annual trade show.

Innovation 35

Innovation Customers 35

Forrester's Customer Insights

FEBRUARY 21, 2024

Check out this preview of The Forrester Wave™: Digital Asset Management Systems, Q1 2024, which reveals the DAM vendors that are pushing the boundaries of intelligent and strategic creativity.

System 56

System Management Strategy 56

Forrester's Customer Insights

JANUARY 17, 2024

Last night I participated in Tinuiti’s Bold Predictions & Bold Wines, a fun way to learn about wines before holidays with the family while also discussing opportunities for CMOs in 2024. I learned some really great tips which are too good not to share: When it comes to measurement, listen, learn, and lean in. We […]

Tips 47

Tips Measurement Customers 47

SurveySensum

MARCH 15, 2024

In this blog, I will list down the top 9 market research tools of 2024 that you can implement within your organization and achieve your market research goals. So, let’s scroll down and get a sneak peek into these must-know market research tools of 2024. List of the Top 9 Market Research Tools and Software in 2024 1.

Tools 52

Tools Software Marketing Analytics 52

Forrester's Customer Insights

MARCH 19, 2024

Yesterday, we released The Forrester Wave™: Application Modernization And Migration Services, Q1 2024. We looked at the top 15 vendors in the market and evaluated them across 25 criteria.

Marketing 54

Marketing Trends 54

Forrester's Customer Insights

OCTOBER 25, 2023

In 2024, we expect that CX leaders will continue to navigate variable footing, in some cases finding themselves caught in the crossfire between new tech and old policies. Prepare yourself for the new year with a preview of our 2024 predictions.

Policies 58

Policies Customer Experience Customers 58

Forrester's Customer Insights

OCTOBER 30, 2023

Learn more in our 2024 technology infrastructure predictions. Dynamic changes are occurring in the technology infrastructure landscape, impacting the data center, remote work, edge environments, and connectivity.

Technology 56

Technology Connections Data Trends 56

Forrester's Customer Insights

OCTOBER 26, 2023

Will generative AI live up to the hype in 2024? Learn more in our 2024 predictions for artificial intelligence. The short answer is yes.

Insurance 54

Insurance Industry Trends Customers 54

Forrester's Customer Insights

MARCH 20, 2024

On March 18, 2024, when NVIDIA’s GPU Technology Conference […]

Conference 56

Conference Technology Customers 56

Forrester's Customer Insights

OCTOBER 30, 2023

In 2024, we’ll see SaaS sales hit 75%, genAI drive modernization efforts, and at least one vendor megadeal. Learn more in Forrester’s 2024 enterprise software predictions.

Software 52

Software Marketing Sales Trends 52

Forrester's Customer Insights

OCTOBER 25, 2023

Get an overview of our B2C marketing predictions for 2024. B2C marketing CMOs will need to navigate AI and prioritize the practical amid a tense political atmosphere.

B2C 52

B2C Marketing Brands Communication 52

Forrester's Customer Insights

OCTOBER 30, 2023

In 2024, software developers will have to adapt to the rise of TuringBots, ajar source, and Backstage in the development cycle. Learn more in our 2024 predictions for software development.

Software 54

Software Customers 54

Forrester's Customer Insights

APRIL 29, 2024

Read on to explore Forrester's take on the top digital CX and design trends to watch for in 2024.

Trends 35

Trends Customer Experience Customers 35

Forrester's Customer Insights

OCTOBER 24, 2023

In 2024, the APAC region will see a significant amount of change driven by generative AI. Learn more in our 2024 APAC predictions.

B2B 52

B2B Marketing Customers 52

Forrester's Customer Insights

OCTOBER 31, 2023

Agencies will take full advantage of AI in 2024 and build custom “brand language models.” Learn more about what will shape the agency world in 2024. But fear of mismanagement will read to an increase in reviews.

Brands 51

Brands Advertising B2C Customers 51

Forrester's Customer Insights

OCTOBER 26, 2023

In 2024, firms will surge ahead with automation initiatives, fueled by new AI enthusiasm. Learn more in our 2024 automation predictions.

Customers 54

Customers 54

Forrester's Customer Insights

OCTOBER 30, 2023

2024 brings new challenges to cloud providers and customers grappling with AI disruption. Learn more in our 2024 cloud computing predictions.

Customers 53

Customers Trends 53

SurveySparrow

MAY 3, 2024

Its advanced analytics is very handy, providing deeper customer insights. The post 7 Best Salesforce Survey Tools to Try Out in 2024 appeared first on SurveySparrow. Qualtrics XM Starting Price : $120 per month G2 Rating : 4.4 (5) This, coupled with its integration with Salesforce, makes Qualtrics a good choice.

Tools 52

Tools Survey Analysis Feedback 52

Forrester's Customer Insights

JANUARY 9, 2024

2024 promises a better tech spend outlook for the US — Forrester forecasts that US tech spend will grow 5.5% in 2024, up from 4.5% in 2023.

Innovation 39

Innovation Technology 39

Forrester's Customer Insights

OCTOBER 30, 2023

Die disruptive Kraft von KI wird 2024 den Cloud-Markt erschüttern. Erfahren Sie mehr in unseren Prognosen 2024 zum Cloud Computing.

52

52

Forrester's Customer Insights

OCTOBER 26, 2023

Employee experience in 2024 will face declining investment and rising complexity. Discover our employee experience predictions for 2024. But it’s not all bad news.

Employee Experience 51

Employee Experience Customer Experience Customers 51

Forrester's Customer Insights

OCTOBER 25, 2023

B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024.

B2B 56

B2B Sales Marketing Management 56

Forrester's Customer Insights

APRIL 9, 2024

In 2024, MWC was about all tech topics, particularly the big themes of AI and APIs, going beyond just telco themes.

Trends 38

Trends Technology Management Customers 38

Forrester's Customer Insights

OCTOBER 25, 2023

Digital commerce in 2024 will adopt artificial intelligence and augmented reality to solve specific use cases. Overall, digital businesses will apply surgical precision, rather than sweeping change, to their technology decisions. Read our predictions.

Technology 52

Technology Social Media Retail Trends 52

Forrester's Customer Insights

JANUARY 24, 2024

Forrester analyzes trends in the various measures of inflation reported by the BLS and expects headline inflation to decrease in 2024.

Trends 36

Trends Measurement Report Consumers 36

Forrester's Customer Insights

FEBRUARY 23, 2024

We share some of the top retail commerce initiatives retail business pros will invest in for 2024.

Retail 54

Retail Trends Customers 54

Forrester's Customer Insights

MARCH 25, 2024

Last Wednesday, we released The Forrester Wave™: Workforce Identity Platforms, Q1 2024. We looked at the top 12 vendors in the market and evaluated them across 24 criteria.

Management 33

Management Marketing Trends 33

Forrester's Customer Insights

NOVEMBER 8, 2023

Healthcare in 2024 will be a dynamic space, with tech innovations and nontraditional thinking stepping up to address myriad health needs. Learn more.

Healthcare 54

Healthcare Innovation Trends Customer Experience 54

Forrester's Customer Insights

OCTOBER 26, 2023

In 2024, Forrester predicts that a healthy pragmatism will take hold in manufacturing. Learn more from our 2024 smart manufacturing predictions.

Customers 41

Customers 41

SurveySensum

MARCH 20, 2024

Let’s now explore the top Customer Experience Management software companies to find the right match for you! List of the Top 10 Customer Experience Management Software Companies in 2024 1. And accordingly, gather and analyze feedback to build action plans to achieve your business goals based on customer insights.

Customer Experience Management 52

Customer Experience Management Software Company Customer Experience 52

NobelBiz

FEBRUARY 13, 2024

The call center industry has been changing faster than ever, due to technological breakthroughs and constantly evolving customer demands. In 2024, businesses have the crucial responsibility of understanding and adopting the latest technology trends in customer service.

Call Center 59

Call Center Self Service Software Contact Center 59

Forrester's Customer Insights

FEBRUARY 7, 2024

This year, in 2024, the economy […] The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat.

Consumers 33

Consumers Brands Advertising Measurement 33