These 3 Reasons Explain Why Omnichannel Sucks
Omnicus
AUGUST 22, 2018
Despite the popularity of omnichannel, a 2018 survey by BRP Consulting showed that a measly 7% of retailers offer a comprehensive customer experience. That is, only a handful of merchants have the capacity to let their customers “start the sale anywhere, finish the sale anywhere. The answer remains debatable.
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