ijgolding

JANUARY 14, 2019

In 2018, the Customer Experience Professionals Association (CXPA) celebrated its 7th birthday. In 2011, the creation of the CXPA saw the competencies and capabilities practiced by those working in the field of customer experience as a profession for the first time. In 2018, I flew 127 times. You guessed it – KLM.

Customer Experience 246

Customer Experience Airlines Customer Journeys Customer Centricity 246

Gainsight

JULY 20, 2020

The Key to Customer Success Was Transformational Leadership. Just over a year ago, Commvault made the bold decision to alter its leadership approach significantly. There were new products, the first company acquisition in over 20 years, and a push for subscription customers. . “Our A lot of Blood, Sweat, and Tears .

Customer Success 52

Customer Success Customer Journeys Leadership Customer Centricity 52

Experience Investigators by 360Connext

MAY 17, 2018

The Customer Experience Professionals Association (CXPA) 2018 Insight Exchange offered CX experts and professionals of all kinds, various titles and comfort levels a few days to learn, connect and get inspired. Leadership is starting to catch up, but their understanding of CX varies greatly!

Leadership 161

Leadership Culture Customer Experience Professionals Customer Centricity 161

Customer Bliss

JANUARY 11, 2018

As we start off 2018 with the focus of continuously improving customer experience work, talking about the role of the Chief Customer Officer (CCO) is a great place to start. In order for your customer experience process to be sustainable and drive long-term transformation, it needs to be based on a company-unifying framework.

Chief Customer Officer 168

Chief Customer Officer Customer Experience Leadership Customer Journeys 168

Second to None

JUNE 5, 2018

A B2B company can only make a significant transformation in service delivery by improving their customer experience platform. This can be done successfully by using CX tools, like journey mapping, which can be applied on a day-to-day basis for solving the obvious business challenges posed by the B2B CX strategy in 2018.

B2B 63

B2B Strategy Customer Journeys Voice of Customer 63

Help Scout

JUNE 5, 2019

It’s likely not a surprise to you that putting your customer first is good for business. But building a customer-centric marketing strategy for your business can be difficult. The good news is that putting in the work to deliver customer-centric marketing pays off. What is customer-centric marketing?

Customer Centricity 40

Customer Centricity Strategy Marketing Leadership 40

CX University

MARCH 29, 2018

As it turns out, customer experience unlocks a radical capability of mapping the customer journey. To destroy silos, all you need to do is focus on changing customer journeys. From Touchpoint to Customer Journey: How the simple act of connecting the dots will start a revolution. March 2016.

Customer Journeys 86

Customer Journeys Customer Experience Touchpoint Banking 86

CX Journey

JUNE 17, 2019

It appeared on the Forbes site on November 14, 2018. In this follow-up to my recent article titled “ Has Your Customer Experience Transformation Stalled? ” I continue to outline why customer experience transformation efforts stall or slow. Ultimately, it’s all on leadership.) journey mapping ), never stops.

Customer Experience 83

Customer Experience Management Culture Customer Centricity 83

GetFeedback

JANUARY 6, 2020

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . What appears to matter more is consistency across the journey stages and thoroughness of implementing journey mapping practices.

Customer Journeys 195

Customer Journeys B2C B2B Social Media 195

Kayako

APRIL 29, 2019

And with good reason, customer-centric culture is the backbone of good customer experience. Richard Branson famously said “If you look after your staff well, they will look after your customers. These insights can be just as useful to drive ongoing improvements to the customer journey.

Customer Service 163

Customer Service Guidelines Employee Engagement Customer Journeys 163

Horizon CX

DECEMBER 31, 2018

Year-end has always been a time for personal reflection for me and as 2018 ends in just a few hours, I am inspired to share the following thoughts around Customer Experience both in reflection of the year just about to end and the one just about to begin. Customer Journey Mapping is another case in point.

Customer Journeys 100

Customer Journeys Chief Customer Officer NPS Consulting 100

ijgolding

MAY 21, 2018

If the leadership of Toys R Us had asked themselves five years ago, ‘what is our purpose?’ ; and ‘how are we going to continue to make our purpose a reality?’; Is it poor leadership? In 2018, businesses in all industries need to accept that the harsh reality is ‘transform or die’. Is our purpose still relevant to our customers?

Retail 186

Retail Leadership Case Study Financial 186

Lumoa

OCTOBER 31, 2018

HOWEVER, I also argue that despite that, too many consumers continue to endure ‘random’ or ‘unexpected’ experiences as a result of the inconsistent delivery of the end-to-end customer journey. Too many organisations are still focused on ‘making money first’, with the customer coming a distant second.

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

ijgolding

AUGUST 12, 2018

Over time, several words have been used to describe the organisational focus on customers. They include: Customer Experience. Customer Focus. Customer Centricity. Customer Service. Customer Success. Customer Outcomes. Customer Relationship Management. Customer Management.

Customer Journeys 185

Customer Journeys Customers Airlines Social Media 185

ijgolding

AUGUST 3, 2018

In April 2018 I wrote an article for my column in customerthink – it was called ‘Transform or Die! If the leadership of Toys R Us had asked themselves five years ago, ‘what is our purpose?’; Is it poor leadership? and ‘how are we going to continue to make our purpose a reality?’; Is it fear of change?

Case Study 191

Case Study Retail Study Policies 191

Experience Investigators by 360Connext

OCTOBER 9, 2019

If CX is a short-term mission of creating a journey map or setting up a reminder that we should put customers first, then we’re doing things wrong. Saying things like “2020 is the Year of the Customer!” These types of organizations see their number one priority as serving the customers they have.

Customer Experience 110

Customer Experience CEM Net Promoter Score Customer Journeys 110

CX Journey

DECEMBER 13, 2018

This post originally appeared on her site on November 21, 2018. Although customer experience has been around for a long time, hiring for CX has become a greater priority for executives and funding committees only in the last five years. You will need strong insights to convince your leadership of the need for investment in CX.

Tips 83

Tips Customer Insights Leadership Exercises 83

Second to None

MARCH 19, 2018

Every moment along the customer journey can impact the way customer’s perceive your brand, including moments in which there isn’t even a direct interaction with an employee. As the Internet of Things becomes more commonplace than ever before, customers have altered expectations than in the past.

Voice of Customer 59

Voice of Customer Report Brands Customer Journeys 59

CX Workout - Ideas Blog

NOVEMBER 3, 2020

As many of our CX, EX, UX, and Data peers understand, each of these roles must report directly to the CEO who has a total vision of customer centricity. That’s the only way an organization can begin a continuous learning process and start to realize the full benefits of delivering exceptional customer experience.

Net Promoter Score 98

Net Promoter Score Effort Score Analysis Employee Experience 98

ijgolding

JANUARY 24, 2017

Whilst the Gulf Region is by no means lagging in its adoption of Customer Experience tools, techniques and methodologies compared to many parts of the world, the overt demonstration of understanding the significance of the ‘end to end customer journey’, not just customer service, has been lacking.

Customer Experience 120

Customer Experience Transportation Banking Customer Journeys 120

Second to None

OCTOBER 16, 2018

The holiday season is approaching and it can help determine whether 2018 was a year of growth or stagnation for your retail brand. Adopting these novel methodologies as a cog in your brand experience platform can help your team encourage high levels of customer engagement across different points along the customer journey.

Customer Engagement 67

Customer Engagement Engagement Ecommerce Retail 67

SurveySensum

JULY 14, 2020

James Dodkins – Customer Experience Influencer, Keynote Speaker, Author, CX Trainer. International Keynote Speaker, Trainer, and Content Creator, James Dodkins is named as the UK’s #1 CX Influencer by Customer Experience Magazine. LinkedIn : [link]. Website : [link]. LinkedIn : [link]. Website : [link]. LinkedIn : [link].

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

ChurnZero

FEBRUARY 1, 2019

I believe Lucidworks has the tools to provide an incredible experience throughout the entire customer journey, and I’m really excited to be able to support a team that builds on that customer-focused outlook.”. Rachel McBrearty, Chief Customer Officer, LeanData. You can find and follow Dave on LinkedIn. .

Chief Customer Officer 53

Chief Customer Officer Customer Success Leadership Consulting 53

Storyminers

JULY 6, 2020

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Second to None

APRIL 2, 2018

It is significantly cheaper to invest in customer retention than acquisition, but without great service throughout the customer journey, it will be challenging to sway customers to keep on coming back. To reach this level of performance, your entire organization from leadership to cashiers needs to buy-in.

Omni-Channel 54

Omni-Channel Brands Voice of Customer Customers 54

ChurnZero

OCTOBER 4, 2019

Bloomfire allows teams to improve productivity and customer centricity by creating a self-service knowledge base. So without further ado, let’s hear what’s Sam’s take on the Customer Success industry as well as some trusted advice she’s used along the way. A: I took over as head of Client Success in April of 2018.

Customer Success 40

Customer Success Self Service Effort Score Customers 40

Storyminers

JULY 6, 2020

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

CSM Practice

FEBRUARY 20, 2020

This stage is the height of customer success maturity where the entire organization becomes customer-centric. All teams and departments are oriented about customer health and customer success. At CSM practice, we help customers to harness data, extract actionable insights, and develop playbooks.

Customer Success 52

Customer Success Data Engagement Effort Score 52

Second to None

APRIL 9, 2018

As a result, Sephora has managed to provide the unique value that their customers want, and provide this value at every point along the customer journey. ” Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Brands 54

Brands Retail Loyalty Fashion 54

Second to None

MARCH 14, 2018

You can access the piece by clicking here , or by reading below: This piece was originally published by Chief Marketer on March 8, 2018: “To combat advertising fatigue, more companies are turning to experiential marketing—creating powerful memories for participants while connecting with the people who genuinely want to interact.

Strategy 54

Strategy ROI Social Media Return on Investment 54

Lumoa

MAY 21, 2018

In the new world, that inverts." - Jeff Bezos , CEO at Amazon But hold on in there, marketing doesn't (and shouldn't) manage the whole customer journey alone. Top leadership Top leadership (C-Suite leaders and senior management) should set and communicate a clear customer centric vision, set targets and follow them up.

Customer Experience 326

Customer Experience Customer Centricity Net Promoter Score Feedback 326

Second to None

FEBRUARY 8, 2018

on January 31, 2018: “It may come as no surprise that more than 70 percent of customers start their purchase journeys on their laptops, phones or tablets. Today, a solid search marketing strategy has to be equal parts data and customer. Learn more by reading Jeff Pruitt’s piece published by Inc.

Consumers 67

Consumers Strategy Voice of Customer Trends 67

SmartKarrot

JANUARY 5, 2021

Without further ado, here is presenting to you our Top 50 Customer Success Influencers for 2021. Proclaimed as the Customer Success growth expert, consultant, and thought leader, Lincoln is a customer-centric growth mastermind. Lincoln Murphy. Peter Armaly. James Scott. Jay Nathan. Julie Hogan.

Customer Success 21

Customer Success Chief Customer Officer Leadership B2B 21

Lumoa

MAY 21, 2018

We specifically asked them to list, which departments are responsible for Customer Experience in their companies in addition to the more usual suspects, i.e. their dedicated Customer Experience/ Success/ Support departments. Discover all the results of the survey in the State of Customer Experience in 2018.

Customer Experience 160

Customer Experience Customer Centricity Net Promoter Score Feedback 160

Second to None

FEBRUARY 23, 2018

Advanced technology has opened up a new world of brand-to-customer communications, but simply upgrading your CX infrastructure is not enough to become an industry leader. Ultimately, non-technology focused moments throughout the customer journey will have the biggest impact on your brand’s ability to form relationships with customers.

Technology 54

Technology Brands Voice of Customer Communication 54

ChurnZero

JANUARY 8, 2021

With their visibility elevated, Customer Success leaders stepped up to carry the weight of their fellow revenue-driven teams and prove their value within the broader organization. With Customer Success demand at an all-time high, we expect to see more of its leaders join the executive ranks in the coming months and years.

Customer Success 98

Customer Success Chief Customer Officer Leadership Healthcare 98

ijgolding

JUNE 25, 2018

In fact this post will be the first in June 2018! The hiatus in my writing does not mean I have run out of things to say on the subject of customer experience (CX) (boo, say some; hurrah, say others!) – far from it! I am not doubting Mr Kazanjian’s sincerity and writing prowess in creating the book.

Customer Centricity 192

Customer Centricity Industry Customers Loyalty 192