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Uncovering the “why” delivers higher research ROI for CX leaders

Alida

Similarly, customer experience (CX) and market researchers must look beyond just fixing individual transactions and in-the-moment interactions with consumers to effectively demonstrate the return-on-investment (ROI) of their research efforts to the executive suite. Ongoing engagement with customers can help bridge this gap.

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The cost of NOT focussing on Customer Experience

ijgolding

If an organisation is to invest any time, resource and investment into the way it manages its interests, then it is quite right to have an understanding of the return on investment into all approaches taken. They announced that poor customer service cost them £7 MILLION in 2016 – astonishing.

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CXU Announces New Consulting Services for CX Financial Measurement

CX University

Bridging the gap between CX measurement and real financial outcomes. “A Mohamed Latib, CEO and founder of CXU, describes the new endeavor, “When we launched our Online Courses in 2016, we were addressing a need in the CX discipline that hadn’t been met before, which was to provide on-the-go professional development. CX University.

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3 key takeaways from Forrester CXSF 2016 for CX professionals

OpinionLab

What was surprising to me is that based on the Forrester CX index that measures “effectiveness”, “ease” and “emotion” of a customer experience – mobile rated slightly higher than desktop on “effectiveness” and “ease”, but significantly higher on “emotion”. Recognize benefits potential. Gain clarity on cost.

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3 key takeaways from Forrester CXSF 2016 for CX professionals

OpinionLab

What was surprising to me is that based on the Forrester CX index that measures “effectiveness”, “ease” and “emotion” of a customer experience – mobile rated slightly higher than desktop on “effectiveness” and “ease”, but significantly higher on “emotion”. Recognize benefits potential. Gain clarity on cost.

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How to Make a Customer Experience Project Successful

Ecrion

Rarely did they include concrete objectives with clear metrics that could be measured. It is easy to say that the true impact of CX projects can’t be measured, and that there is therefore no use in trying. Should we allow a customer to enter into a relationship with us without solid business objectives and measurable metrics?

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Seeking a New VOC Vendor? Here’s How to Make the Transition

CloudCherry

Even if the solutions in place aren’t delivering the desired return on investment, and even in the face of vendor incompetence, the prospect of switching vendors may appear more costly and disruptive than sticking with the existing solution and hoping it eventually works to the company’s advantage. Adams, Faith. Retrieved from: [link].

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