PeopleMetrics

AUGUST 7, 2019

For almost any initiative in business, the way to convince leadership to invest is to show them a return on investment (ROI). In turn, the best way to secure executive sponsorship in VoC is to demonstrate that improving the customer experience pays big returns. Start with the facts.

Leadership 70

Leadership ROI CEM How To 70

ClearAction

FEBRUARY 27, 2017

Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. 4 root causes: You get what you measure. What’s broken? You get what you aim for.

Voice of Customer 71

Voice of Customer Effort Score ROI Metrics 71

ClearAction

FEBRUARY 27, 2017

Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. 4 root causes: You get what you measure. What’s broken? You get what you aim for.

Voice of Customer 48

Voice of Customer Effort Score Metrics ROI 48

BirdEye

APRIL 24, 2023

This enables businesses to optimize their efforts and achieve a better return on investment (ROI) compared to traditional marketing methods. It’s measurable. Set clear objectives: Establish specific, measurable, attainable, relevant, and time-bound (SMART) goals. Why is digital marketing important?

Marketing 93

Marketing Social Media B2C Advertising 93

Experience Matters

APRIL 7, 2015

Watch this blog and my Twitter feed for an announcement about the 2016 CX Vendor Excellence Awards in January 2016. 1) Company Overview: Clarabridge’s customer experience management platform helps hundreds of the world’s leading brands understand and improve the customer journey. Clarabridge.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

Lumoa

JUNE 22, 2021

About this episode In this episode, we are joined by Merete Medle, Customer Experience Manager at ICE Norway. We talk about democratizing customer experience in organizations and the importance of being able to offer diverse experiences. Sofia: So well, you do like a lot of things. Sofia: Exactly.

Customer Centricity 208

Customer Centricity Customer Experience Hotels Customer Journeys 208

Tricia Morris

AUGUST 21, 2015

3) Outline the associated business processes to better understand what you need from a technology perspective for a better return on investment. An Equal Investment Must Be Made in the Right People: “Cheaper is not better when it comes to people, and that’s true across customer service, marketing and sales.

CRM 40

CRM Customer Focused Self Service Conference 40