Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?
Optimove
AUGUST 4, 2021
and this is where we say that, actually, scaling segmentation isn’t such a headache, if you got the right technology, ahem ahem). So, would presenting a different offer to small groups of consumers with similar attributes generate more uplift than sending the same offer to all consumers? From a Wince to Delight.
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