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White Paper: Designing a World-Class CX Approach

Heart of the Customer

The CXPA identifies six disciplines as core to an effective CX program: CX Strategy Customer-Centric Culture VOC Customer Insight & Understanding Experience Design Improvement &Innovation Metrics &Measurement ROI Organizational Adoption & Accountability This white paper, written in conjunction with Intouch Insights, […].

ROI 60
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The ROI of Customer Experience

Confirmit

It’s well known that a VoC program can have a measurable financial impact on your business by enabling improvements in key metrics such as customer churn, customer spend, and cost of service. Beyond this, making an ROI-based business case can appear daunting, as it involves a certain amount of work up front.

ROI 40
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How to make the case for investment in customer experience

XMplify

The thorny matter of measuring the ROI on your CX investments hasn’t gone away over the summer. I am sharing a link to a white paper I co-wrote with Clare Kavanagh of W5 on the back of the CXPA Ireland webinar in July on.

ROI 52
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Why Applying the Golden Rule to Customer Success Efforts Works

ClientSuccess

To help organizations get the most out of this important function, there are now a variety of resources available: from websites and white papers to webinars, conferences and technologies. Measure customer success metrics for meaningful insights. Focus on customer retention and long-term ROI.

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How Do You Measure the Success of Enterprise Learning?

As the learning industry matures, one question comes up time and time again in our conversations with customers about their learning programs: “How do we measure the business impact of extended enterprise learning initiatives?”.

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Journey Steps: A New Measurement Framework

Kitewheel

With increasing demands from executives, customers, and even from employees to improve customer experience, your team needs a powerful strategy to prove ROI from CX investments. To solve this, leaders need to implement a journey step focused measurement framework. But none of this is easy. Data is the First Step .

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Getting Started with Location Intelligence: Visitations

Gravy Analytics

This data can be used to improve ad CTRs and ROI, for competitive intelligence, and to improve the customer experience. Use Visitations to measure foot traffic at places of interest, to determine consumer engagement, and for competitive benchmarking. How can I use Visitations?

Hotels 71
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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.