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How Many Channels Make An Omni-Channel Omelette?

Martin Hill-Wilson

This is the second in a series of three posts exploring the issues around becoming a multi-channel service organisation. Of course you might prefer the language of ‘omni-channel’ if you are keen to make the point that it must all fuse together into a seamless capability. Adding channels to cater for choice adds cost.

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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

Remember when we used to talk about “channels and media”? Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. These terms have effectively amalgamated since we started to become “multi channel”. These terms have effectively amalgamated since we started to become “multi channel”.

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Moving at the speed of CX: How to keep up with escalating expectations

Vonage

But the reality is that, at least some of the time, customers want to interact via self-service, whether due to customers’ round-the-clock, multi-time-zone schedules, or their social anxiety, or because it allows them to multi-task. Support your employees with up-to-the-minute technology.

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How to Design an Omnichannel CX Program That Beats the 67% Failure Rate

NICE inContact

Nearly 70% of companies fail at designing omnichannel CX. To beat the odds, follow these 5 steps to creating a future-proof omnichannel CX program that supports seamless channel hopping across any channel your customer prefers.

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What Do Your Employees Need to Provide Outstanding Customer Experiences?

Speaker: Laura Sikorski, Contact Center Consultant

Your company is judged on how your staff relates to your customers on all channels. Your agents need to be autonomous, insightful, empathetic, engaging, and be available on any channel assigned, at any time and be able to simultaneously respond to your customers’ queries. How do you retain the human touch in the digital world?

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Elevate the VIP Experience: How to Maximize High Spenders in Gaming & Gambling 

Comm100

Enter the era of AI-assisted communications, live chat, omnichannel support, voice bots, and much more. Omnichannel Support: The Gold Standard In today’s digital age, players engage with gaming and gambling platforms across a plethora of channels: mobile apps, websites, social media, and more.

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The problem with omni-channel…

Smith+co CX

Customers don’t think in channels. This may just be an issue of semantics, but customers don’t think in channels - they are just shopping by whatever means come natural and easy at that moment in time. So why do we call it omni- channel ? Measuring the number of multi-touchpoints as a determinant of success.