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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. Essentially, the physical store isn’t just a place to buy products; it’s a venue where customers can engage with the brand in a meaningful way. The result?

Retail 78
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Euro 2024: 5 Tips for A 5-Star Marketing Plan 

Optimove

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

Tips 52
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Unlocking Player Loyalty: Insights from the 2023 Report of Players’ Preferences in iGaming Marketing 

Optimove

Optimove’s 2023 Report of Players’ Preferences in iGaming Marketing uncovers key insights to boost performance of marketing campaigns, gaming loyalty programs and more. Understanding the Player Landscape To effectively engage players it’s crucial to understand their behavior and preferences.

Report 52
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CX Annuities Solve CX ROI & Tenure Dilemmas

ClearAction

Customer experience management typically revolves around touchpoints : service, personalized marketing, loyalty programs, voice of customer, design and digitalization of journey steps, and management of Detractors, Passives, and Promoters. Customer Success + Loyalty programs. Lost ROI on customer acquisition cost.

ROI 62
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20+ ideas on how to promote your business locally

BirdEye

Do you want to reach out and engage with potential customers in your area? Loyalty incentives programs 15. Sponsor charities or local sports teams 19. Make it relevant and user-friendly with convenient ways for browsing so customers engage with it. Are you looking for ways to promote your business locally?

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What’s causing the retail apocalypse, and what companies can do about it

Alida

Companies like Nordstrom, Walmart and Dick’s Sporting Goods actually plan to open more stores in the next 12 months. Athleisure companies like Nike, Adidas and Lululemon have recently opened concept stores that provide a more engaging brand experience for customers. How retailers are bucking the trend.

Retail 173