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Q&A From My CXPA Webinar: From Journey Mapping To Journey Management

Kerry Bodine

On Wednesday I presented a webinar with the Toronto Customer Experience Professionals Association. So many, in fact, that I didn’t have time to answer them all on the webinar itself. And for more on this subject, I suggest checking out these two additional posts: Quant Data, Qual Data: Use Just One To Derail Your CX Efforts.

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

It starts even before a consumer has their first interaction with your company and is an ongoing process that continues even after a sale has been made. Watch the webinar replay of Redesigning CX programs: Enhancing the Way We Listen, Analyze, and Engage with Customers to learn more.

Strategy 208
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How to build your digital customer success strategy: an expert’s guide (part two)

ChurnZero

Building an executable digital CS strategy has three key components: a digital roadmap, an automation plan, and a touchpoint map. Marketing and sales are both occasionally running campaigns to current customers, that customer success usually finds out about after the fact. What the heck do those mean? as a starting point.

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Revolutionizing CX Management with Customer Experience Analytics

Lumoa

Your organization probably already collects data in many of these categories: Customer metadata (age, location, etc) Product and website usage patterns Survey data (Net Promoter Score, customer satisfaction, etc.) An analytics tool enables you to find the pain points across all of your customer touchpoints, both pre- and post-sale.

Analytics 208
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Why Was Emotional Value Index (EVI®) Developed

Feedbackly

Net Promoter Score (NPS) was developed to measure CX from the lens of loyalty and advocacy. Customer Effort Score (CES) was developed to minimize customer friction by fixing time lags and other bottlenecks that hinder seamless customer service. CX at both micro and macro level. Want to learn more about Emotional Value Index?

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What is a Customer Experience (CX) Program

Feedbackly

A CX program aims to improve every touchpoint in the buying journey to ensure customers receive a seamless and rewarding experience. Clients will find the transition from one touchpoint to the other consistent and effortless. Firstly, it fosters a conducive environment for customers to shop in, whether it’s digital or in-store.

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How To Create A Revenue Winning Lead Nurturing Strategy

SurveySparrow

It is a strategy where your buyer gets to know who you are, what you offer, and how you can help their business with targeted content and nurturing instead of pushing for a sale. Companies with a good lead nurturing strategy will generate 50% more sales-ready leads at a 33% lower cost. What is a lead nurturing strategy?