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Q&A From My CXPA Webinar: From Journey Mapping To Journey Management

Kerry Bodine

On Wednesday I presented a webinar with the Toronto Customer Experience Professionals Association. So many, in fact, that I didn’t have time to answer them all on the webinar itself. And for more on this subject, I suggest checking out these two additional posts: Quant Data, Qual Data: Use Just One To Derail Your CX Efforts.

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Part 1: What is a Customer Effort Score and How Should CSMs Use It?

ClientSuccess

As a customer success professional, you work with scores daily. From NPS to customer satisfaction to customer health scores, you probably know how to calculate many, many complex data points into an easy-to-use score. What is a Customer Effort Score . How to calculate a Customer Effort Score.

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The Ultimate Blueprint for Mastering Customer Service Metrics

InMoment XI

These metrics delve deep, capturing the nuances of every touchpoint, from the initial inquiry to post-purchase survey. While these emotions are abstract, metrics like the Customer Satisfaction Score (CSAT ) or Net Promoter Score (NPS) can quantify them, giving businesses a clearer picture of their customers’ sentiments.

Metrics 260
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Webinar Q&A: Why High Touch and Tech Touch Should Be Friends, Not Enemies

Education Services Group

ESG’s own Madeline Evans, Britt Layman, and Marley Wagner joined last week’s ChurnZero webinar to discuss how high touch and tech touch engagement models can co-exist in Customer Success. Madeline Evans (ME): My recommendation would be to prioritize your health scores and usage KPIs. Watch it here if you missed it!).

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The Complete Guide to Mastering Contact Center Analytics

InMoment XI

These analytics tools delve deep, illuminating the nuances of every conversation, every piece of customer feedback , and every touchpoint. By meticulously selecting and monitoring the right KPIs, businesses can ensure that every effort, every strategy, and every decision is in harmony with their overarching goals. Enter analytics.

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The Power of Perception: Leveraging Reputation Management for Brand Success 

InMoment XI

Key Strategies for Effective Reputation Management Managing your brand’s reputation is an ongoing effort that requires a well-rounded approach. Employee Advocacy Employees often serve as the first touchpoint between your brand and the public, making them crucial players in managing your reputation.

Brands 260
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How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

Too many companies focus on customer touchpoints. A touchpoint is any interaction that might influence the way your customer feels about your product, brand, or business. There can be dozens—even hundreds—of touchpoints. Unlike a customer touchpoint, a customer journey has a beginning and an end. Get the Guide.

ROI 309