OpinionLab

MARCH 12, 2015

When people hear the phrase “Voice of Customer” (VOC) they instantly think of surveys and comment cards deployed on their website. The problem is: if you think VOC as merely a provider of customer opinions, you are missing the real value of the technology. Originally published in the Stratigent WebSight Newsletter.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

PeopleMetrics

MARCH 30, 2017

Poor program design: Many Voice of Customer (VoC) programs are not designed well. Examples of metrics that can improve include # of detractors, # of loops closed, number of open cases over 2 days, customer effort score, etc. VoC or CEM, is continuous feedback from customers either during or after an experience.

Voice of Customer 48

Voice of Customer CEM Effort Score Fashion 48

Thematic

FEBRUARY 19, 2024

Good customer experience helps you to boost loyalty, brand reputation, and cut support costs. With gains of up to 30% in company value tied to a 10% rise in customer retention, businesses cannot afford to neglect CX improvements. Customer experience presents a lucrative opportunity for those who invest wisely.

Customer Experience 62

Customer Experience Net Promoter Score Effort Score NPS 62

Thematic

FEBRUARY 19, 2024

Good customer experience helps you to boost loyalty, brand reputation, and cut support costs. With gains of up to 30% in company value tied to a 10% rise in customer retention, businesses cannot afford to neglect CX improvements. Customer experience presents a lucrative opportunity for those who invest wisely.

Customer Experience 62

Customer Experience Net Promoter Score Effort Score NPS 62

SurveySensum

MARCH 19, 2024

Net Promoter Score Survey Questions On a scale of 0 to 10, how likely are you to recommend our company to a friend or colleague? What is the primary reason for your score? So, use these effective survey questions in your next survey to gather actionable feedback and boost your customer experience.

Survey 52

Survey Net Promoter Score Effort Score Feedback 52

Beyond Philosophy

JUNE 16, 2022

When I experienced that same situation, I realized the company and I were at opposite ends of the scale when it came to improving our Customer Experience, so maybe this wasn’t the company for me. Ignoring the Voice of Customer is a sign of an unhealthy corporate culture. Figure Out the Why Before You Try the What.

Voice of Customer 78

Voice of Customer Customer Centricity Culture Consulting 78

Totango

MARCH 10, 2020

Customer goals should become your goals, and they should guide your everyday actions. Your product knowledge determines which features and what amount of engagement is necessary to drive value for your customer, and your customer success efforts should then go toward making sure these targets are hit.

Tips 93

Tips Customer Experience Effort Score Loyalty 93

Hello Customer

APRIL 13, 2023

NPS (Net Promoter Score): what is it and how do you measure it? Happy customers recommend your brand to the people around them. On the other hand, unhappy customers have a direct negative influence on your growth. They will actively recommend your company to others and they are your most loyal customers.

Net Promoter Score 52

Net Promoter Score NPS Effort Score Metrics 52

Hello Customer

APRIL 13, 2023

NPS (Net Promoter Score): what is it and how do you measure it? Happy customers recommend your brand to the people around them. On the other hand, unhappy customers have a direct negative influence on your growth. They will actively recommend your company to others and they are your most loyal customers.

Net Promoter Score 52

Net Promoter Score NPS Effort Score Metrics 52

Customer Bliss

JULY 13, 2018

They started collecting data regularly and talking to customers in real life. In an effort to reduce customer complaints and miscommunication, they looked at complaints filed and mapped out the communications journey to tell a clearer and more effective story. It was time for them to understand the customer viewpoint.

Telecommunications 141

Telecommunications Industry Effort Score Chief Customer Officer 141

Customer Bliss

AUGUST 9, 2018

Daniel and his team defined customer success for PTC within three pillars: ease of using the product, its value, and the delight they experienced working with PTC. Be Brave, Bring Customer Feedback to the Forefront. A display of how everything is measured (Net promoter score). How is it used?

Customer Experience 175

Customer Experience Net Promoter Score Chief Customer Officer Effort Score 175

CX Journey

DECEMBER 11, 2014

Image courtesy of Jessica Today I''m pleased to present a guest post by Sabrina Bozek. Don’t be weathered by the prep at first, Customer feedback can navigate the worst. Chances are, you already have the data just by simply running a voice-of-customer initiative! 3) How engaged are our customers? and “¿Por qué?”

Metrics 155

Metrics B2B Effort Score Voice of Customer 155

CX Journey

MARCH 17, 2015

This is a great question and one that needs to be addressed early and often in any customer experience management effort. Sure, the metric can help to rally the troops – but that’s only if it’s presented in the right context. Don’t just focus on improving the score; improve the experience, and the numbers will follow.

Metrics 80

Metrics Chief Customer Officer Effort Score Voice of Customer 80

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. So, what does it mean? Outline: 1.

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

Waypoint Group

JULY 18, 2018

So, how can you take the voice of the customer efforts, and use that hard-data, from the mouth of paying customers, to drive product changes? Most of us are familiar with Net Promotor Score (NPS), and the resulting data that gives you Promoters (score 9-10), passives (score 7-8) and detractors (score 0-6).

NPS 40

NPS Feedback Effort Score Leadership 40

CX Journey

JUNE 28, 2016

Image courtesy of Christina Welsh Which metrics have you selected to track your customer experience improvement efforts? I've got a lot of questions about the metric(s) you've chosen to measure customer sentiment about the experience with your company and to track your progress toward improving that experience.

Effort Score 97

Effort Score Metrics NPS Measurement 97

Beyond Philosophy

AUGUST 15, 2019

Peppers says there are two different types of data that feed your metrics: Voice of Customer (VOC) Data: Peppers calls these metrics interactive data, meaning your customer interacts with you through a poll. Some examples are Net Promoter Score ® (NPS) or Customer Satisfaction surveys. The Golden Question .

Measurement 125

Measurement Net Promoter Score NPS Effort Score 125

Totango

SEPTEMBER 17, 2019

A customer data platform is fundamental to that task. It is a reserve of every piece of customer information gathered throughout the customer journey. It brings together: Customer demographics. Voice of customer information. Customer Data Platform Benefits. Financial information. Support tickets.

Data 64

Data Metrics Effort Score Comparison 64

Lumoa

OCTOBER 31, 2018

What are, in your opinion, the top challenges in customer experience that companies should be aware of now? Now, luckily for everyone and especially for the customers, more and more brands put more and more effort into developing its customer experience. Let’s think in customer touchpoints instead.

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

Thematic

MARCH 13, 2023

He presented XM Discover (former Clarabridge), a solution for understanding customer feedback at scale in front of an audience of 10K people. Qualtrics, like Thematic, make Voice of Customer software. Malala Yousafzai talked about how her father gave her a voice by letting her sit at the table from the age of eight.

Entertainment 62

Entertainment Conference Advertising Airlines 62

Second to None

APRIL 4, 2018

Customer retention requires diligence and a detail-oriented team, willing to put in the extra effort to sway customers to keep on coming back and bringing their own networks with them. Because this is easier said than done, organizations should be searching for any advantages that are present.

How To 54

How To Retail Effort Score Voice of Customer 54

CX Journey

OCTOBER 19, 2016

haven't outlined clear objectives for your listening efforts. haven't engaged with stakeholders to find out what they'd like to learn from customers. analyze the data but don't link it with customer data existing in your CRM system, bringing the customer to life and allowing for more customized, personalized improvements.

Effort Score 80

Effort Score Metrics Measurement Feedback 80

Thematic

MAY 19, 2022

It results in better products and services, as well as improved customer satisfaction and retention. What is a Voice of Customer (VOC) program? A Voice of the Customer program is the process of identifying, analyzing and acting on insights into your customers' preferences, expectations, and dislikes.

Analysis 71

Analysis Net Promoter Score Feedback Self Service 71

Thematic

MARCH 27, 2019

Maybe it is an occupational hazard, but every time I receive service, I make two snap decisions: Does this company know how to care for my presenting need? 6 best practices for customer inquiry. The three areas central to evaluating customer experience are Service Accuracy, Ease, and Perceived Care. or Customer Effort Scale.

Customer Experience 48

Customer Experience Net Promoter Score Effort Score Healthcare 48

Thematic

JUNE 13, 2023

More businesses aim to capture Voice of Customer (VoC) data each year. But only 14% of marketers feel customer experience is their strongest company trait. You already know you need an amazing customer experience (CX) to keep retention high. But how do you know where to invest your time, effort, and money?

Voice of Customer 62

Voice of Customer Tools Customer Experience Net Promoter Score 62

ClearAction

APRIL 18, 2020

Resolving the instance is the norm today, driven by voice-of-the-customer technology vendors’ emphasis on closing the loop with customers who rated something poorly in a survey. Establishing systematic habits in an enterprise to prevent recurrence of customer issues is known as “ operationalizing customer experience “.

Customer Experience 62

Customer Experience Net Promoter Score Innovation Customer Centricity 62

ClearAction

MARCH 24, 2017

It’s a logical series of effort that generates change that everyone appreciates: customers, employees, and investors. We can do this in terms of the revenue and profit value and characterization of the percentage of customers that aren’t satisfied. (See and Customers First Drives Business Performance ).

ROI 48

ROI Effort Score Customer Journeys B2B 48

Team HGS

FEBRUARY 13, 2018

What Does Good Customer Service Look Like? At our February 7 webinar, Andrew Kokes, HGS Global Head of Marketing, and Henry Bruckstein, Founder, CANAM Research jointly presented the results of our first-ever “State of Customer Experience” Survey of nearly 100 customer experience executives, vice presidents, and directors.

Net Promoter Score 40

Net Promoter Score Customer Service Chatbots Contact Center 40

Doing CX Right

JULY 24, 2019

Is “Net Promoter Score,” otherwise known as “NPS,” a good measurement of customer satisfaction. Many customer experience (CX) experts say yes. They depend on NPS as a sole metric to determine customers’ perceptions and feelings about their brand. SHOULD NPS SCORES BE TIED TO EMPLOYEE BONUSES? What resonates most?

NPS 40

NPS Measurement Net Promoter Score Effort Score 40

SmartKarrot

JANUARY 27, 2022

Customer education is, in fact, one of the efficient ways to cut down on the support hours for your customer success team. With improved voice of customers (VOCs) and overall customer satisfaction scores, you can expect enhanced referrals, retention, and sales rate. Use the right customer education platform.

Customer Success 19

Customer Success Customer Journeys e-support How To 19

Russel Lolacher

JUNE 15, 2021

I read a lot of articles, books and blog posts about customer service experience and ways to attract, retain and reacquire customers to keep organizations happy and healthy. There are some great brains out there that break all this down into case studies and tactics that leaders can really use to better serve their customers. #CX

Employee Experience 128

Employee Experience Customer Experience Customer Service Customer Journeys 128

ChurnZero

APRIL 14, 2023

Better alignment drives increased product adoption , retention, and ideally deeper customer relationships. Note: this article is adapted from a session presented by ChurnZero Chief Customer Officer Alli Tiscornia and ChurnZero Chief Product Officer Abby Hammer at ChurnZero’s annual Customer Success conference, BIG RYG.

Customer Success 52

Customer Success Net Promoter Score Effort Score Chief Customer Officer 52

Storyminers

JULY 6, 2020

His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. As part of Qualtrics’ XM Institute, she focuses her efforts on helping organizations optimize their experience management (XM) programs. Aimee Lucas. Bill has over thirty years of luxury resort/club management experience.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Hello Customer

OCTOBER 13, 2021

mapping out the full customer journey to build a blueprint of customer needs at every interaction. building a Voice of the Customer corporate culture around those expectations. Churn and Retention rates, CSAT and NPS scores, product reviews, website behaviors and customer support data etc., Social Listening.

Examples 98

Examples Survey Customer Journeys eBook 98

Storyminers

JULY 6, 2020

His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. As part of Qualtrics’ XM Institute, she focuses her efforts on helping organizations optimize their experience management (XM) programs. Aimee Lucas. Bill has over thirty years of luxury resort/club management experience.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

ProProfs Chat

NOVEMBER 26, 2021

In this post, we will present all essential aspects of the VoC surveys – right from their importance to essential tips. We will also explore some of the best voice of the customer examples , templates, methodologies, and more. What is the Voice of Customer Survey? Offer a free form text field.

Examples 52

Examples Survey Net Promoter Score Social Media 52

Experience Matters

APRIL 7, 2015

Once again we had a great group of nominees, making the scoring difficult for the judges. In its third year, these awards recognize companies that provide products and services that help companies improve the customer experience they deliver. 2) Make the Case : At Qualtrics, we take pride in customer obsession. Clarabridge.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120