Alida

JANUARY 17, 2023

In uncertain economic times, making the right choices for your business becomes that much more important. Even a slight misstep can have a drastic impact on a company's ability to compete in the market. While navigating a recession is undoubtedly difficult, spending the time to understand customer motivations and concerns can significantly reduce risk from decision-making and help create more value for both customers and the business.

Innovation 130

Innovation Trends Customer Experience Customer Engagement 130

DemandJump

JANUARY 17, 2023

The fundamental concept of business-to-business (B2B) content marketing is fairly simple. Its main objectives are to make other businesses aware of your product or services, illustrate the value you bring, and convert those businesses into loyal customers.

B2B 111

B2B Marketing Customers 111

Merkle

JANUARY 17, 2023

This past year, we saw inflation take a big toll on brands and consumers. While inflation is often thought of as an economic problem, it can also have a big impact on brands’ bottom lines, forcing budgets across the board to be slashed or flatlined.

How To 93

How To Consumers Brands 93

DemandJump

JANUARY 17, 2023

For Software as a Service (SaaS) companies, marketing is truly a make-or-break effort. With more than 17,000 SaaS companies in the United States alone, as reported by Statista , there’s a ton of competition—no matter what industry you operate in. And, that’s not to mention all the new SaaS start-ups that are being developed each year or the fact that subscription models mean you’re constantly competing with your competitors.

Software 105

Software Report Industry Marketing 105

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Data

Helpware

JANUARY 17, 2023

Chat support, phone support, email support, self-service … choosing the right types of customer service and the right communication methods for your business can seem like a daunting task.

Self Service 85

Self Service Customer Service How To Communication 85

Maru Group

JANUARY 17, 2023

By Glyn Luckett Maru/Matchbox | January 2023. Companies recognize that delivering a great Employee Experience (EX) that considers and puts its employees first is the key to unlocking better business outcomes. From higher productivity and improved ‘stickiness’ when attracting and retaining talented employees to the ultimate reward of an engaged workforce – higher customer satisfaction and loyalty; EX plays a critical role in your business’s success.

Employee Engagement 79

Employee Engagement Engagement How To Employee Experience 79

AWS Machine Learning

JANUARY 17, 2023

Amazon SageMaker Studio is a fully integrated development environment (IDE) for machine learning (ML) partly based on JupyterLab 3. Studio provides a web-based interface to interactively perform ML development tasks required to prepare data and build, train, and deploy ML models. In Studio, you can load data, adjust ML models, move in between steps to adjust experiments, compare results, and deploy ML models for inference.

Resources 76

Resources Automotive Sports Software 76

Adrian Swinscoe

JANUARY 17, 2023

Today’s interview is with Mark Smith, who is Senior Vice President of Digital Experience at CSG and is a business leader with 25 years of global […]. The post Customer journey orchestration made easy – Interview with Mark Smith of CSG first appeared on Adrian Swinscoe.

Customer Journeys 76

Customer Journeys Customers Customer Experience 76

AWS Machine Learning

JANUARY 17, 2023

Amazon SageMaker JumpStart is the Machine Learning (ML) hub of SageMaker providing pre-trained, publicly available models for a wide range of problem types to help you get started with machine learning. Understanding customer behavior is top of mind for every business today. Gaining insights into why and how customers buy can help grow revenue. Customer churn is a problem faced by a wide range of companies, from telecommunications to banking, where customers are typically lost to competitors.

Training 70

Training Metrics Effort Score Data 70

Advertisement

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

Customers

Thematic

JANUARY 17, 2023

No one wants to present a negative report. It can feel intimidating. It’s much easier to focus on positive metrics, and present data that, at least on the surface, makes it look like ‘we’ are performing well. This is what I call watermelon syndrome - presenting a green scorecard to your stakeholders that falls apart under questioning, revealing the red metrics inside.

Metrics 62

Metrics Omni-Channel Analytics NPS 62

ShepHyken

JANUARY 17, 2023

Is Technology Taking Over Customer Service? How Customer Experience Drives Business Growth. Shep Hyken interviews Keith Meier, Chief Operating Officer at Assurant, Inc. , an organization that works with companies that manufacture, sell, or finance their customers’ major purchases. He shares how providing customers with a great experience in every support channel they use is crucial to business growth.

Self Service 62

Self Service Customer Journeys Exercises Customer Service 62

MyCustomer

JANUARY 17, 2023

Companies that organise and manage CX effectively see measurable improvements in customer satisfaction, sales conversion rates, employee 17th Jan 2023 The Ultimate Customer Loyalty Handbook

Handbook 69

Handbook Loyalty Customer Satisfaction Measurement 69

SAP Customer Experience

JANUARY 17, 2023

Your Product Team for SAP Customer Data Solutions are diligently working to add and improve product features based on feedback from our customers. This blog highlights some of the exciting, recently released features as of January 2023. New Features for SAP CIAM B2C, B2B and SAP Customer Consent (SAP Customer.

Data 61

Data B2C B2B Feedback 61

Advertisement

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

Communication

SurveySparrow

JANUARY 17, 2023

Starting conversations is essential for any business seeking to gain insights into their customers, as it allows them to understand how they think, feel, and interact with the company. Conversations are vital in helping businesses identify customer needs and preferences, as well as tailor their offerings accordingly. Importance of conversation in business In the past, conversation starters were limited to face-to-face interactions that relied on intuition and conversation skills.

Survey 52

Survey Analysis User Experience Tips 52

Doing CX Right

JANUARY 17, 2023

Social audio like Clubhouse, Twitter Spaces, LinkedIn Live, Discord, and Wisdom are increasing in popularity. Learn why & how to use them to fuel customer loyalty. The post Social Audio: The Key to Elevating Your Customer Service Strategy appeared first on Doing CX Right.

Customer Service Strategies 52

Customer Service Strategies Strategy Customer Service Loyalty 52

DemandJump

JANUARY 17, 2023

How Do I Become a SaaS Copywriter? The very short answer is you become a Software as a Service (SaaS) writer by writing engaging pieces about a SaaS company and finding someone to pay you for doing it. If you’re looking for a career in SaaS content writing, you’re in the right place! This handy dandy blog’s going to walk you through the basics of how to prepare for (and hopefully get) the SaaS content writer jobs you want.

Software 52

Software Engagement Company How To 52

SurveySparrow

JANUARY 17, 2023

Starting conversations is essential for any business seeking to gain insights into their customers, as it allows them to understand how they think, feel, and interact with the company. Conversations are vital in helping businesses identify customer needs and preferences, as well as tailor their offerings accordingly. Importance of conversation in business.

Survey 52

Survey Analysis User Experience Tips 52

Advertisement

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

Tips

DemandJump

JANUARY 17, 2023

You’ll find there isn’t one path to becoming a Google content writer, but the typical first step is ensuring you can write clearly and skillfully in English. Interestingly enough, Google doesn’t really have “content writer” positions. Because it’s such a large corporation with hundreds of products, Google has more specific positions to handle all their writing, from blogs containing Software-as-a-Service (SaaS) content to documentation about programming products.

Software 52

Software 52

NobelBiz

JANUARY 17, 2023

In this article, we will explore the most effective ways to safeguard your contact center's valuable data. We will cover topics such as data encryption, interactive voice response (IVR) for filtering calls, security training for employees, and using proper security solutions. We will also discuss why customer data privacy and security matter for contact centers.

Contact Center 52

Contact Center Data Management Training 52

DemandJump

JANUARY 17, 2023

Becoming a SaaS content writer is as simple as knowing a few basic guidelines and having a consistent strategy for your content creation. Whether you’re looking to spread the word about your SaaS company’s offerings, or you’re seeking SaaS content writer jobs , knowing the unique ins and outs of this type of content is crucial to your success.

Guidelines 52

Guidelines Strategy 52

CSM Magazine

JANUARY 17, 2023

With an increase in online spending and new faster, easier ways to pay, companies should think again about payment technologies and ways to meet customer payment preferences. Rob Crutchington of Encoded shares his top five predictions for payments in 2023. Buying habits and expectations have changed, with both customers and employees wanting quick access to information and easy ways to pay for what they want, when they need it.

Omni-Channel 52

Omni-Channel e-support Self Service Competitive Advantage 52

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

DemandJump

JANUARY 17, 2023

If you have a creative brain and want to use it in your career, then you may have considered taking up a writing job. Perhaps you want to write Software-as-a-Service (SaaS) content. Or maybe you want to write content about the latest products at a local store. No matter whether you’re a recent college graduate or a seasoned professional, jumping into the content writing industry can be both enticing and intimidating for creative minds.

Software 52

Software Industry 52

Optimove

JANUARY 17, 2023

New capabilities empower marketers to activate customer data and create deeper relationships with customers by deploying native, hyper-personalized SMS campaigns via Optimove’s multichannel hub. The post Optimove Launches OptiText, Adds Personalized SMS to its Customer-Led Marketing Platform appeared first on Optimove.

Marketing 52

Marketing Customers Data 52

DemandJump

JANUARY 17, 2023

Is coming up with an effective SaaS content strategy driving you up the wall? Does it feel like you’re just spinning your wheels, burning through the marketing budget, and unsure if anything’s even working?

Strategy 52

Strategy Marketing 52

Forrester's Customer Insights

JANUARY 17, 2023

Forrester is forecasting that an uncertain macroeconomic environment will lead to US tech spend growth of only 5.4% in 2023 — down from 7.4% growth in 2022. US companies are expected to on cost savings and operational efficiency.

Company 26

Company Innovation Technology 26

Advertisement

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

Training

DemandJump

JANUARY 17, 2023

When it comes to the world of B2B SaaS, the marketplace can often feel saturated with similar offerings and companies vying for business. Globally, it is estimated that there are over 30,000 SaaS companies. One way to differentiate yourself from your competition is through SaaS content—specifically via B2B SaaS content marketing.

B2B 52

B2B Marketing Company 52

Forrester's Customer Insights

JANUARY 17, 2023

Forrester just published its European Net Promoter Rankings, 2022 including the Net Promoter Score℠ (NPS) and industry rank for 133 brands in banking, auto and home insurers, and auto manufacturers, across France, Germany, Italy, Spain, UK and Sweden (new in the ranking this year). We asked more than 35,000 European consumers in our annual Forrester’s […].

Net Promoter Score 26

Net Promoter Score Brands Insurance Banking 26

DemandJump

JANUARY 17, 2023

Website content includes countless elements, small and large, from lengthy blog posts to “contact us” buttons at the bottom of each page. The sheer amount of moving parts you have to keep track of when developing your website content ideas and layout can make the process feel like a chore.

52

52