Servicing Customers in the Face of Crisis - Redux
Lithium
SEPTEMBER 14, 2022
The digital world is no stranger to crisis. It started with the.com bubble, Y2K, and any number of brand social faux pas. What effect this has on a brand depends heavily on how robust the brand’s marketing, community, and customer care systems are. In an age when everyone can be a video journalist or digital columnist, a brand’s simple mistake can end up costing hundreds of thousands, if not millions of dollars.
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