Ratio Scale: Definition, Characteristics & Examples
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JANUARY 18, 2022
While collecting data from various types of surveys and questionnaires , marketers often make use of 4 types of data measurement scales, namely: Nominal, Ordinal, Interval, and Ratio Scale. The measurable variables taken by the ratio scale can be counted, ranked, added, or subtracted to make the difference. What is a Ratio Scale.
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