Michelli Experience

OCTOBER 24, 2017

“Where Has All The Loyalty Gone? A long, long time ago (20 years) in a galaxy far, far away (actually main street USA) customers were basically loyal to brands. Customer loyalty is at a premium and to the surprise of many that premium is not just for Millennials. The Erosion of Loyalty. – Long Time Passing”.

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Loyalty Consulting Loyalty Programs Groups 157

CSM Magazine

JUNE 27, 2023

Having customers that are loyal to your brand is the dream. Studies show that a 5% increase in customer retention can lead to an increase of between 25% and 95% in revenue. It makes sense then that promoting customer loyalty should be on every business’s to-do list. The best way to do this is to go where they are.

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Loyalty Customer Service Loyalty Programs Customers 52

ShepHyken

DECEMBER 3, 2023

Each week, I read many customer service and customer experience articles from various resources. My Comment: When our clients are interested in our customer service training for their “new” customer service/CX initiative, they are excited and ready to start. For a customer service initiative to work, it has to keep going.

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Customer Service Loyalty Programs Loyalty Customer Service Training 58

CSM Magazine

OCTOBER 4, 2023

Loyalty schemes have been around a lot longer than you think, going back even further than the frequent flyer programmes that took off in the late 1970s. Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. Do your customers value the rewards the scheme provides?

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Loyalty How To Banking Airlines 59

ShepHyken

APRIL 25, 2022

Each week I read many customer service and customer experience articles from various resources. Consumers Prefer Traffic Jams Over a Bad Customer Experience by Retail Customer Experience. I love customer service statistics , and this short article has several. You want customers that keep coming back.

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Customer Service Loyalty Programs Loyalty Competitive Advantage 64

ShepHyken

MAY 12, 2019

Each week I read a number of customer service and customer experience articles from various resources. LinkedIn) When it comes to the strategic decisions that will help you thrive as a company, a positive experience is not the only factor that will make customers choose you, or stay with you. ” Okay, I’m intrigued!

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Chatbots Loyalty Programs Customer Service Return on Investment 91

CSM Magazine

AUGUST 21, 2023

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. However, with the increasing complexity and diversity of today’s retail environment, engaging with customers has become a more challenging task.

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Retail Customer Engagement Engagement Social Media 52

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus. Source: BCG.

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Loyalty Strategy Loyalty Programs Travel 64

CSM Magazine

SEPTEMBER 8, 2023

But as the industry matures, so does the challenge of keeping customers loyal and engaged. Yet, this boom also means that online stores face stiff competition in attracting and retaining customers. It’s vital to maintain customer trust. Gamified Loyalty Programs The world loves games, and e-commerce is no exception.

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Loyalty Engagement Customer Engagement Omni-Channel 52

CSM Magazine

MAY 3, 2021

Winning loyal customers can be challenging when many ecommerce websites offer the same or similar products. However, studies have shown that engaged customers are likely to spend more than 50% more than new customers on each purchase. So, quality control is a must in ecommerce if you want to generate customer loyalty.

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Ecommerce Loyalty Tips Loyalty Programs 52

CSM Magazine

MARCH 13, 2024

Quick Response (QR) codes have emerged as a convenient bridge between offline and online customer experiences. Retail businesses and service industries are now using these pixelated squares to provide exceptional service to their customers in innovative and efficient ways. Let’s take a look.

Customer Service 52

Customer Service Loyalty Programs Automotive Retail 52

One Millimeter Mindset

OCTOBER 22, 2018

Customer disloyalty happens. When we fail to meet customer requirements after we initially attract and win their business. When customers become disenchanted, their loyalty is jeopardized. The next step is customer defection. Each with their own, branded customer loyalty program.

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Loyalty Programs Leadership Loyalty Travel 67

CSM Magazine

SEPTEMBER 4, 2019

The only way to make this happen is to continuously convert prospects into customers or secure the loyalty of existing customers that repeatedly avail the business’ products or services. Here are four reasons why: It gets 5 times more expensive to bring in new customers than it is to encourage repeat purchases.

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Loyalty Loyalty Programs Social Media Advertising 55

CSM Magazine

MAY 16, 2023

In this article, we will explore some examples of goodwill gestures that businesses can use to show appreciation to their customers. Offering a discount on their next purchase Offering a discount on their next purchase can be a great way to reward customers for their loyalty. Here they are in more detail.

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Loyalty Programs Loyalty Customer Centricity Customers 52

CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

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Customer Engagement Engagement Social Media Loyalty Programs 52

CSM Magazine

FEBRUARY 29, 2024

Personalizing omnichannel experiences involves tailoring your interactions with customers across multiple channels to meet their unique needs and preferences. Collect customer data: Collect data on your customers such as their purchase history, preferences, and behavior across different channels.

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Omni-Channel Connections Loyalty Programs Chatbots 52

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers.

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Loyalty Brands Loyalty Programs Airlines 40

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

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Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

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Loyalty Strategy Loyalty Programs Hotels 45

CSM Magazine

JULY 13, 2022

There are numerous ways that customers engage with your business. Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. Customer Touch Points Examples.

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Touchpoint Customer Journeys Self Service Chatbots 69

CSM Magazine

MARCH 28, 2024

This program will automate repetitive tasks and free up employees for jobs that add value to the company. This program may go further and help with scheduling, inventory management, supply change management, and customer service. How can RFP templates for SCM software and other programs be of help?

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Software Industry Loyalty Programs Financial 52

CSM Magazine

MARCH 14, 2022

Creating the correct customer-centric business model is your ticket to standing out from your competitors and encouraging customer loyalty. Customer-centricity is essential for companies since it drives a customer further down the sales funnel. 6 examples include successful customer-centric companies.

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Customer Centricity Examples Company Loyalty Programs 98

CSM Magazine

JANUARY 20, 2021

One way to analyze this data is with an excellent online review management software program to enhance your online presence. This analysis is fundamental, based on how customers form their opinions. To do so, cultivate excellent brand loyalty that will post great reviews of you, your product, and your service.

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Loyalty Brands Rewards Programs Social Media 52

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Bribing customers is easy and, as with most easy initiatives, not very profitable. Actually, they do. Extra what?

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Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. Rewards programs have not, historically, earned consistent loyalty across all customer segments. Points alone don’t earn much loyalty.

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Loyalty Brands Loyalty Programs Rewards Programs 40

CSM Magazine

OCTOBER 18, 2023

The casino industry has always been at the forefront of delivering exceptional customer service. With the proliferation of casino sites on the internet today, the competition has intensified, making customer service a pivotal differentiator. Recognizing this gap, the casino industry has been striving to enhance its customer service.

Customer Service 52

Customer Service Multi-Channel Loyalty Programs Social Media 52

CSM Magazine

JUNE 30, 2022

As an online business owner, you know that providing great customer service is essential to your success. After all, happy customers are more likely to return and make additional purchases. In this article, we will discuss some of the best ways to provide excellent customer service for your e-commerce store.

Customer Service 52

Customer Service Self Service Ecommerce Loyalty Programs 52

Storyminers

AUGUST 21, 2018

If the majority of your customers are baby boomers or Gen Zers, then marketing is a simple matter of reaching that generation where they spend the most time and in a way that speaks to them. How do you customize your customer experience to appeal to various age groups while remaining relevant to all of them? Vary Your Content.

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Customer Experience Social Media Infographics Advertising 124

CSM Magazine

JANUARY 27, 2022

Your existing customers. That said, developing a customer retention strategy is critical. This article shares some tips on how you can build loyal HVAC customers that keep coming back for your services. For instance, HVAC commercial software can maximize the scheduling process and streamline customer management.

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Tips Loyalty Programs Loyalty Software 52

CSM Magazine

JANUARY 15, 2024

Queue wait times can be a significant frustration for customers and can lead to poor customer experiences, leading to lower sales and revenue. This is why you rarely see more than three or four customers in line at Aldi. Here are some more ways retail stores can cut the queues and reduce customer waiting time.

Wait Times 52

Wait Times Retail Self Service Loyalty Programs 52

CSM Magazine

JANUARY 24, 2022

Salon customer service is one of the most important parts of running a successful business. It’s an important factor customers pay attention to when assessing your salon. Customer service in the salon starts from the moment the customer sets foot at your doorstep. Why is Salon Customer Service Important?

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Tips Customer Service Loyalty Programs Exceptional Customer Service 52

CSM Magazine

OCTOBER 18, 2021

A company’s customer service is at the core of its success. You may have the best products in the world, but if your customers are not happy with the service they are getting from you, they will look elsewhere. There are several components to establishing a good customer service record that will keep people coming back.

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Customer Service Tips Loyalty Programs Fashion 52

CSM Magazine

MARCH 27, 2024

How to keep your players Customer Retention is a set of activities to retain customers within a product or to ensure repeat sales. Customer Retention Rate (CRR) is a metric that demonstrates how well a company retains customers. Customer delight. For effective customer retention, mere satisfaction is not enough.

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Customer Retention Loyalty Programs Loyalty Advertising 52

Storyminers

AUGUST 21, 2018

If the majority of your customers are baby boomers or Gen Zers, then marketing is a simple matter of reaching that generation where they spend the most time and in a way that speaks to them. Here are nine ways to customize your in-store and online experience to reach multiple generations: 1. Send Targeted Emails. Take Out Print Ads.

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Social Media Customer Experience How To Infographics 100

CSM Magazine

DECEMBER 8, 2022

In the wake of significant inflationary pressures leaving consumers with less disposable income, retailers can’t afford to ignore the critical importance of creating exceptional customer experiences. To the Retail Customer Experience Victors, Go the Spoils. Still, a negative customer experience can send shoppers packing.

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Retail Customer Experience Self Service Loyalty Programs 52

CSM Magazine

OCTOBER 25, 2023

As a result, physical retailers must offer something truly special to entice and retain customers. Key Components of Effective Customer Service Training The human interaction that a retail store can offer is a huge advantage. Comprehensive training is essential for effective customer engagement.

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Exceptional Customer Service Retail Training Customer Service 52

CSM Magazine

SEPTEMBER 24, 2021

CX is the key to creating customer lifetime value, and your experiences are what sets you apart in this hyper-competitive landscape. So how do we create experiences that keep the customer coming back for more? So how do we move beyond loyalty programs & added bonuses and create customer life-time value?

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Customer Experience Loyalty Programs Loyalty Consumers 52