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Customers Could Stop Doing Business Because Of A Long Survey

ShepHyken

Why does a company send out a customer satisfaction survey? In the weekly Super Amazing Show I do with Brittany Hodak, we talked about surveys. Here is a shortened version of his comment: “Saying, ‘Short surveys are better,’ is a bit like saying tall people are better at basketball.

Survey 88
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The Number One Customer Service Strategy

ShepHyken

We just released our annual customer service research where we surveyed more than 1,000 consumers and asked what customer service experiences are most likely to cause you to come back. All a typical customer wants is for someone to be nice to them, with a willingness to take care of them.

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Stop Sending Me Surveys Unless You Care What I Have to Say!

ShepHyken

I’m getting survey fatigue. In the past, companies have sent me surveys that were so long I became tired – or fatigued – at some point during the survey, and as a result, I wouldn’t complete it and therefore the company never received my feedback. We’ve covered survey length before, and that’s not what this is about.

Survey 123
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Customer Service Training: Empowering A Service Mindset

Integrity Solutions

In the past, customer service centers were viewed as cost centers or expenses. Today, the organizations that are delivering a superior customer experience are proving just how outdated that perspective is. But great customer experiences don’t just happen.

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The Survey Shouldn’t Be the Last Thing the Customer Remembers About You

ShepHyken

Ask customers on the way out of a store, call them on a phone or send follow-up surveys via email. I wrote about surveys a few years ago. The gist of that article was about getting more customers to fill out those surveys. Don’t wait two weeks to send the survey. The next day, you send the customer a survey.

Survey 99
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This Customer Could Ruin Your Business

ShepHyken

We asked: If you were to rate a customer experience on a scale of 1 to 5 – where 1 is bad, 2 is fair, 3 is average or satisfactory , 4 is good, and 5 is excellent – how likely are you to return to this company or brand if you rated them a 3? The survey results are worth paying close attention to. Connect with Shep on LinkedIn.

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“We Deliver Amazing Customer Service”: The Difference Between Perception and Reality

ShepHyken

So, here’s my answer: There are at least three strategies for narrowing the gap between these perceptions: Leaders need to pay attention to their data. After they do a self-assessment, which is their perception, they should – if they haven’t already – survey their customers to discover their reality.