How To: Use Loyalty Data to Power Customer Retention and Reactivation
Optimove
JUNE 22, 2020
Today, we will present you with a women’s activewear retail brand who has overcome this challenge by taking advantage of the Optimove platform to optimize their marketing operations. This brand reduced CAC by 75% and customer churn by 32%, all while increasing average customer LTV by 12%. How’d they do it, you ask?
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