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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.

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5 Capabilities of Business Intelligence for Social Media Monitoring and Analytics

CSM Magazine

With the vast amount of data generated on social media platforms every second, harnessing this information effectively can be challenging. Real-time Monitoring and Alerts BI tools provide real-time monitoring of social media conversations, ensuring businesses can stay updated on relevant discussions, trends, and events as they happen.

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The ultimate guide to social media scheduling tools

BirdEye

Including social media in your marketing strategy is crucial to maximizing your leads. However, running a business can be time-consuming, and implementing social media plans may require assistance. Posting consistently is the number one way to achieve your goals on social media.

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A Comprehensive Guide to Social Customer Relationship Management: What Is it and How it Develops Relationships

Kustomer

In the span of two decades, social media has gone from being an afterthought to being an integral component of pretty much all modern marketing and support strategies, as well as sales funnels. Read on to discover what social customer relationship management is and how to apply it in your business.

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Building Customer Loyalty Through Social Media

LoyaltyPlus

by Frik van der Westhuizen At the end of January this year, there were 28 million social media users in South Africa. Over the past 12 months, social media has become an integral part of people’s lives and has had a significant impact on how consumers perceive and interact with brands.

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Three Steps You Should Take Before You Send a Customer Experience Survey

InMoment XI

Customer experience surveys have served us well when it comes to collecting customer feedback data. When we have questions about the experience, there’s no better way to get answers than asking our customers directly, right? Even worse, it can even cause over-surveyed customers to have a negative perception of your brand. .

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How to Delete a Facebook Page and Protect Your Brand Reputation

InMoment XI

Facebook is one of the most widely used social media marketing tools today. Given the importance of social media marketing , this can hurt your business reputation and drive potential customers away. Consider communicating the changes transparently to customers and redirecting them to your primary brand channels.

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