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Unleashing the Power of Integrated CX: Strongest Signals

InMoment XI

Understanding and responding to customer needs is paramount for business success, however, many businesses find themselves grappling with the challenge of harnessing the full spectrum of customer voices. Surprisingly, a staggering 85% of valuable customer data remains untapped, residing in various teams, systems, and silos.

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The Most Important Rule of Journey Mapping

CX Journey

Image courtesy of Culture Republic Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on March 9, 2015. Creating a customer journey map is an important first step when it comes to your customer experience transformation. Whoever understands the customer best wins.

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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

Customer experience platforms make it possible to manage all the customer data in one platform and reach out to them when they need it. In your CX platform dashboard, you can see how your customers behave across all touchpoints and can personalize your interactions with them based on their behavior and preferences.

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The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

type question works well when evaluating a relationship or complete experience, but it can be confusing if asked after individual touchpoints. My guess: Expedia wanted one survey to catch people after the completed experience, who may or may not have answered one of the touchpoint surveys. Think “Survey+” for Customer Feedback.

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Journey Maps: Not an Exercise in Futility

CX Journey

Today's post is a modified version of a post I originally published on Touchpoint Dashboard on February 4, 2015. One of the arguments against journey mapping I often hear is that it's an exercise in futility: You map. The map must include more than just what the customer is doing, thinking, and feeling.

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A Family Tree to Take Your Journey Maps from Macro to Micro

Strativity

This blog is for CX professionals who 1) have multiple journey maps and 2) need a structure to connect them. Let’s move this analogy off the block and into the journey management: How much freedom did you give your journey maps? Do your maps connect to the head of the structure?

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A Family Tree to Take Your Journey Maps from Macro to Micro

Strativity

This blog is for CX professionals who 1) have multiple journey maps and 2) need a structure to connect them. Let’s move this analogy off the block and into the journey management: How much freedom did you give your journey maps? Do your maps connect to the head of the structure?