Remove Customer Insights Remove Marketing Remove Roadmap Remove User Experience
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How top YC companies use customer insights to drive product roadmap

Thematic

You worked for IDEO and led user experience and customer insights at DoorDash and Cruise, two of the most successful YC companies. How to Use Insights To Drive Product Roadmap. Could you please share what leading the insights team encompassed? 3 Career Lessons From A Customer Insights Professional.

Roadmap 54
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How top YC companies use insights from data analysis to drive their product roadmap

Thematic

You worked for IDEO and led user experience and insights at DoorDash and Cruise, two of the most successful YC companies. Using Insights From Quantitative And Qualitative Data To Drive Product Roadmaps. Could you please share what leading the insights team encompassed? Arianna: How did I get here?

Roadmap 63
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Why Customer-Centric Product Analytics Are More Important Than Ever

Gainsight

Knowing how deep (or shallow) customers’ product adoption may be is critical to driving them to achieve value, engaging at the right moment in the right channel, and improving overall customer and user experiences. Ultimately, Product teams need better and deeper insight into customers’ pain points and challenges.

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Beta Testing Is More Than Just an Insurance Plan

Centercode

This is exactly how most companies have traditionally treated their beta and related late-stage customer testing programs. They only see these programs as an insurance plan — a checkbox on top of other investments already made in critical areas like market research, quality, and user experience. The Small Shift.

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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

This is true both in terms of Customer Experience – e.g., are there strategic goals around CSat or NPS ? -, and in terms of broader business objective – e.g., increasing market share, reducing churn, cutting costs, etc.

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How to Build and Release Perfected Products

Centercode

A perfected product doesn’t stop at functional — it provides an amazing user experience. Exceeds customer expectations. But they’ve invested so much time and energy into continuing customer research and testing that their roadmaps align with where their customers are naturally headed.

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Accelerating the Customer Experience post-COVID

Lumoa

Importance of efficient analytics Customer insight platforms, like Lumoa , helps organizations in the process of collecting and analyzing customer feedback to discover valuable insights. Gaining feedback is half the battle itself, as it requires customers’ willingness to participate.