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How to Use the CSAT Metric in Your CX Program

GetFeedback

In customer experience (CX) terms, we often dismiss Customer Satisfaction Score (CSAT) measurement as too simple. Measuring just a piece of this journey can seem short-sighted or not as powerful as other CX metrics, like Net Promoter Score (NPS). CX shouldn’t ever be measured by one metric alone.

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Transformational Leadership – the key to unlocking the competencies of Customer Experience Professionals

ijgolding

If you have followed my writing for a while, you will be very much aware that I am very proud and passionate Customer Experience Professional (CXP). One of a growing number of ‘specialists’ in the newly recognised professional field, this group of skilled, experienced practitioners is growing in number on a weekly basis.

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Customer Experience Professionals: Why We Do What We Do

ijgolding

Building and implementing a full-blown VOC system from the ground up around service delivery with a built-in closed-loop action-management process and introducing a customer metric equivalent to NPS so they could track and report progress in a matter of roughly five years was ground-breaking at the time.

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A Customer Experience Consultant: Mapping Journeys to Mastering Metrics

SurveySparrow

Delving into the Duties of a CX Consultant The tasks that a CX consultant undertakes are diverse, spanning from in-depth market research to detailed customer journey mapping and strategic development. The first step to devising a standout CX strategy is to establish clear and measurable customer service objectives.

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Customer Experience Professionals’ Essential Toolkit

ClearAction

Customer Experience Professionals’ Essential Toolkit optimizecx. Customer experience tools are just as important to success as a carpenter’s tools are. Likewise, customer experience professionals need to master basic customer experience tools to get the job done.

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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.

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Customer Experience Measurement – Why it is Vitally Important BUT Badly Done!

ijgolding

When it comes to the profession that Customer Experience has now become, one of the most important and significant competencies required by all organisations is that of measurement. Failure to measure sufficient ‘voices’! Many organisations are (and have been) measuring VOC for a number of years.