How to Prove the ROI of Customer Satisfaction (CSAT)
GetFeedback
DECEMBER 2, 2019
Start with measuring your CSAT score as outlined by GetFeedback. Use other business knowledge to find the ROI of your CSAT initiatives. If your CSAT metric is 60%, that means 40% of your customers are at risk of defection. But your best customers will also spend more on your brand! I’ve outlined an example here.
Let's personalize your content