ClientSuccess

NOVEMBER 22, 2021

To optimize and enhance your strategy, it’s a good idea to send out surveys at different points throughout the customer relationship – post-sales, post-onboarding, renewal pulse, etc. Voice of Customer. Customer marketing programs can be instrumental in supporting Voice of Customer initiatives, in addition to: Usage Data.

Marketing 52

Marketing NPS Voice of Customer Effort Score 52

Waypoint Group

OCTOBER 17, 2019

Recognizing the need to create more customer advocates (“Promoters”) and improve retention, Reciprocity wanted to better utilize u nbiased feedback from the customer contacts that matter most (that is, Buying Committee members, not just end-users) to drive its product, customer experience and company. Reciprocity, Inc.

Customer Engagement 40

Customer Engagement B2B Engagement NPS 40

Totango

JUNE 1, 2021

The reality of the unique relationship you share with your customers is captured in the data your customer success software gathers, detailing usage rates, demographics, logged interactions, voice of customer data, and other key metrics. Voice of Customer: Survey responses and satisfaction scores.

Customer Insights 69

Customer Insights Software How To Touchpoint 69

Beyond Philosophy

MAY 1, 2021

Verint helps the world’s most iconic brands build enduring customer relationships by connecting work, data, and experiences across the enterprise. Their respondents indicated that 82% believe the challenges of managing customer engagement and experience will get more difficult this year.

Customer Expectations 60

Customer Expectations Consulting Conference Analytics 60

Totango

JUNE 25, 2019

The reality of the unique relationship you share with your customers is captured in the raw numbers your CS software gathers, detailing usage rates, demographics, logged interactions, voice of customer data, and other key metrics. Voice of Customer: Survey responses and satisfaction scores.

Customer Insights 68

Customer Insights Software How To Touchpoint 68

Totango

JANUARY 23, 2020

Today’s customers are more likely to seek more flexible, subscription-based agreements that empower them to walk away if they are unhappy. As such, enterprises need to prioritize cultivating long-term customer relationships that foster continual, mutual growth. Customers who do not get the support they need will lose interest.

Strategy 105

Strategy Management B2B ROI 105

Totango

JUNE 25, 2019

The reality of the unique relationship you share with your customers is captured in the raw numbers your CS software gathers, detailing usage rates, demographics, logged interactions, voice of customer data, and other key metrics. Voice of Customer: Survey responses and satisfaction scores.

Customer Insights 49

Customer Insights Software How To Touchpoint 49

Second to None

FEBRUARY 4, 2020

By cutting out the wholesaler middle-man, brands are setting themselves up to better understand what their customers are looking for within the sales interaction, therefore helping to establish better and longer customer relationships. Our solutions are developed on the basis of solid research and statistical science.

Consumers 67

Consumers Strategy How To Hospitality 67

Totango

JANUARY 16, 2020

There is no need to pit customer delight against customer satisfaction. Each are goals you should pursue as you strive to provide value to your customers. You should establish a clear pathway to product success early on in your customer relationship, complete with a series of goals that indicate progress.

Customer Satisfaction 62

Customer Satisfaction Customer Success Customers Software 62

Totango

SEPTEMBER 17, 2019

How do you build that relationship if your team does not have the right tools to engage intelligently with customers? If key information like this is passing you by, then your customer data isn’t properly organized and optimized to turn raw information into value-driven customer engagements. Support tickets.

Data 64

Data Metrics Effort Score Comparison 64

Totango

OCTOBER 8, 2020

In B2B terms, it is still possible to maintain your customer relationship and even improve customer retention during uncertainty, but you will need to focus on five key steps: Understand Your Customer. Proactively Personalize Engagements. Listen to Your Voice of Customer Programs.

Customer Retention 63

Customer Retention How To Customer Success B2B 63

Beyond Philosophy

MAY 21, 2022

Verint is an expert in the Voice of Customer and have been for over 25 years. Their Verint on the Engagement Capacity Gap report is essential reading for experience professionals today.

Voice of Customer 15

Voice of Customer Conference Consulting Financial 15

Totango

SEPTEMBER 18, 2020

Service utilization: How much of their potential license seats, storage capacity, or other variable is your customer accessing? Adoption metrics: Is the customer using the product efficiently and impactfully? Voice of Customer data: What has your customer had to say about your product? Voice of Customer.

Metrics 62

Metrics Customer Success How To Return on Investment 62

Second to None

MAY 10, 2018

For many major retail brands , the shift towards digital customer engagement has greatly impacted their ability to retain a high number of visitors coming to their brick-and-mortar locations. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Apparel 54

Apparel Retail Voice of Customer Brands 54

Verint

OCTOBER 2, 2017

Attendees will learn why it’s critical not to gamble with customer relationships and how to measure return on interaction by effectively listening to the voice of customers. Verint’s Jon Allen, general manager, communities, will present “Redefining ROI: Win BIG with Social Communities” on October 19 at 6:30 p.m.

Analysis 30

Analysis Customer Service Contact Center Omni-Channel 30

Totango

OCTOBER 13, 2020

Each of these people might have different goals, which is why strong customer relationships and leveraging Voice of Customer information to create customer advocacy is critical. B2B buyers have a complex and formal buying process, involving multiple people across departments.

Strategy 62

Strategy Effort Score B2B Customer Success 62

Totango

OCTOBER 23, 2020

KPIs help gauge how effective your onboarding process is at producing customer satisfaction. Created and tracked within the CDP, these metrics provide a view into how onboarding is currently impacting customer relationships and illustrate where there is room for improvement . Track Voice Of Customer (VoC) Information.

Net Promoter Score 71

Net Promoter Score Metrics Customers Training 71

Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. It involves measuring customer effort on customer service interactions, such as the number of customer emails received, the length of customer wait times, and the number of customer complaints.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

Waypoint Group

MAY 23, 2018

A good CS leader needs to know how well team members are strengthening customer relationships. So what metrics are good indicators of strengthened customer relationships? Include the right customer contacts in your account-planning processes (i.e. Allow them to have a voice in how you work with them.

Measurement 40

Measurement Customer Success Metrics B2B 40

Waypoint Group

MARCH 5, 2020

” with a great discussion about how Sales and Customer Success need to work together for mutual benefit, and how Customer Success can learn/adopt some great practices from Sales to strengthen customer-relationships. The hand-off between Sales and Customer Success.

Sales 40

Sales Customer Success B2B Customer relationships 40

Waypoint Group

JUNE 13, 2018

When I work with Customer Success teams to embed proactive processes to strengthen customer relationships, concerns raised are typically centered on, “I don’t have time for that.” Following up on customer support requests. Helping customer contacts with training. One more hint: Voice-of-customer <> NPS!

Customer Success 40

Customer Success ROI Voice of Customer Resources 40

Waypoint Group

SEPTEMBER 4, 2019

Dennis Dube, VP Revenue Operations for Advance Local (LinkedIn here ) sat down recently with Steve Bernstein, CEO and creator of the B2B-centric customer engagement solution, TopBox , to talk about Dennis’s experiences with active listening as a means to strengthening customer relationships.

Examples 40

Examples Net Promoter Score Feedback Survey 40

Waypoint Group

SEPTEMBER 8, 2022

IMHO This method is largely undifferentiated and doesn’t truly show your customer that your company and all employees, on a personal level, is truly committed to the process. So what do you think: How does a mass-email to your customers show your commitment?

B2B 52

B2B Feedback Net Promoter Score Effort Score 52

Waypoint Group

SEPTEMBER 8, 2022

IMHO This method is largely undifferentiated and doesn’t truly show your customer that your company and all employees, on a personal level, is truly committed to the process. So what do you think: How does a mass-email to your customers show your commitment?

B2B 52

B2B Feedback Net Promoter Score Effort Score 52

ShepHyken

JULY 20, 2018

The goal of any Customer Experience initiative is to reduce the amount of effort that a customer must exert on their journey to purchasing your product and beyond. It proves that you are willing to invest time and energy into constantly improving your existing platform and can make a positive impact on each individual you engage with.

Social Media 47

Social Media Brands Consumers Customer Centricity 47

Qualtrics

FEBRUARY 17, 2021

This input allows teams of product, technical, operations, and business leaders to make sound decisions together, turning that dragster into a high-performance sports car that can handle those curves customers throw at us. Both site intercept surveys and always-on feedback tabs have become mainstay features of websites.

Metrics 26

Metrics e-support Culture Customer Centricity 26

Waypoint Group

OCTOBER 26, 2017

Research has shown that 70% of B2B companies collect NPS®-like data but only 30% actually use customer feedback. By participating in our no-risk trial you can gain immediate insights, help your company grow, and stop being part of the 70% that actually erode customer relationships by asking for feedback but do nothing with it.

NPS 40

NPS B2B Feedback Customer relationships 40

Waypoint Group

JUNE 7, 2018

I recently wrote about the importance of leading indicators to improve customer retention and expansion rates in B2B environments. Waiting for financial results is too late; it behooves every company to embed a simple and repeatable set of steps that strengthen customer relationships over time.

Customer Success 40

Customer Success Customer Journeys B2B Feedback 40

Waypoint Group

JUNE 19, 2019

The paper is titled, “Driving Customer Retention and Expansion Through Stakeholder Engagement” and may be downloaded here , where you’ll find methods and example data-visualizations that will assist in helping an organization take a proactive stance when managing B2B customer accounts in pursuit of improving retention and accelerating expansion.

Engagement 40

Engagement B2B ROI Customer Retention 40

Beyond Philosophy

MAY 12, 2022

I came to this realization in a discussion I had recently with a voice of customer expert. I was a guest on a webinar with Verint on the Engagement Capacity Gap , which discusses where organizations need to be in this area vs. where they are with the Chief Marketing Officer of Verint, Celia Fleischaker.

Customer Insights 78

Customer Insights Contact Center Voice of Customer Analysis 78

Amity

APRIL 25, 2016

Curtis founded the Chief Customer Officer Council™, the first peer-led advisory group for CCOs. The Council has helped its members create customer-centric cultures as well as drive profitable customer engagement. Ed helps subscription-based technology companies reduce customer churn through his consulting practice.

Customer Success 48

Customer Success Chief Customer Officer Consulting Customer Centricity 48

Waypoint Group

MARCH 20, 2019

And so it goes with Customer Success. We all know we should be doing the right things that strengthen customer relationships and get ahead of the renewal so there are no unexpected surprises… but doing what , exactly? In other words, just bringing people to fight a fire wasn’t enough. Beginning With the End In Mind.

Engagement 40

Engagement Customer Engagement Feedback How To 40

Beyond Philosophy

MAY 12, 2021

Only half of the organizations around the world feel prepared to support customer engagement post-COVID. When I read that headline from Verint, an organization specializing in the Voice of Customer, it struck a chord with me—a minor one with lots of extra dissonance. Porte said the numbers were surprising.

Customer Expectations 89

Customer Expectations Technology Analytics Chief Customer Officer 89

Russel Lolacher

JUNE 15, 2021

Some of these do indeed exist already but as our culture continues to put customers ahead of employees, it might spark some ideas on how an organization can internally better engage their staff. We can’t forget that improving organizational health improves customer engagement. Or at least measure how they are doing.

Employee Experience 128

Employee Experience Customer Experience Customer Service Customer Journeys 128

ClearAction

JANUARY 20, 2020

Customer experience is customers’ realities compared to their expectations. 2) Update Your Customer Experience Management Definition. Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. Organic customer engagement has highest viral power.

Customer Experience 120

Customer Experience Analysis Metrics Customers 120

Totango

NOVEMBER 19, 2019

ROI is now an outcome of the customer experience, and the best way to boost customer success ROI is to streamline those efforts using targeted best practices. . How Customer Success Maximizes ROI. This means retaining and nurturing existing customers has become just as important as acquiring new ones. Iterate.

ROI 64

ROI Customer Success How To Customer Centricity 64

Storyminers

JULY 6, 2020

Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. The upheaval that digital engagement and collaboration is having on business leadership and organizational communication. He is an expert in transforming how employees work with customers through multiple digital marketing strategies.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147