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Best Practices for Financial Services Surveys during COVID-19

Alida

Amidst the global COVID-19 crisis, financial organizations big and small are struggling to keep up with changing circumstances and are preparing for what comes next.

Financial 246
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3 Questions To Guide Your “New Normal” Customer Experience Strategy

Kerry Bodine

You can also compare operational, financial, and customer-feedback data from before the pandemic and with those that you’re collecting now — and look for directional changes. How have our competitors’ experiences changed?

Strategy 305
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On Metrics and Complacency

CX Journey

Here's what happens and why the work is never done: Expectations change. What delights customers today may not delight tomorrow. It's important to always keep your pulse on changing customer needs. ?Customers Customers change. Customer needs, desires, and expectations change.

Metrics 88
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On Metrics and Complacency

CX Journey

Here's what happens and why the work is never done: Expectations change. What delights customers today may not delight tomorrow. It's important to always keep your pulse on changing customer needs. ?Customers Customers change. Customer needs, desires, and expectations change.

Metrics 80
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Accelerating the Customer Experience post-COVID

Lumoa

Just like receiving a text message on your phone, tone allows for interpretation but being able to see facial expressions and read body language can relay a sense of competency and trust among customers. This means being prepared to immediately answer detailed product questions (not FAQs) online without having to navigate product pages.

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Customer Experience and the Bottom Line

CX Journey

Focusing on the customer experience has clear benefits. For every dollar invested in the customer experience, expect three times that in return on investment ($3 for every $1 invested). Some industries, like financial services, saw even higher ($5) returns! Innovate - Don't Imitate Are We Dumbing Down the Customer Experience?

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How to Create a Successful Customer Loyalty Program

Michelli Experience

Rather than giving a customer a “high priced item for free” after that customer purchases a set number of potentially low priced items, Starbucks will link rewards to the dollar amount a customer actually spends.