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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

With acquisition costs proving too high in today’s constrained environment, many businesses are finally putting greater focus on nurturing existing customer relationships to ensure retention and expansion. Predicting customer churn or potential customer issues to inform corrective steps to optimize the customer journey.

Report 91
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From Bean Bags To Billions: LoveSac’s Innovative DTC Success

Blake Morgan

What started as a college side hustle is now one of the world’s most recognizable furniture companies, with nearly a billion dollars in sales. Differentiating not just on innovation, but on customer experience. LoveSac founder and CEO Shawn Nelson isn’t afraid to adapt and try new ideas to meet customerschanging demands.

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6 Best Practices to Ensure Customer Success During COVID-19

CSM Practice

And as we collectively work together to lower the curve, we would like to provide some guidance based on best practices to smoothen customer journeys during the Coronavirus pandemic. 1. Be Customer-Centric. These numbers are an indication that sales are slowing down.

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Ignore These Three Things To Guarantee A Sales Methodology Disastrophy

Forrester's Customer Insights

Selecting, launching, and sustaining a new B2B sales methodology can be an overwhelming project for sales enablement teams.

Sales 26
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Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs.

C3Centricity

For more on this topic, see “12 things you need to know about your target customers” for details on better defining your customer persona. How are your customers changing? The easiest way to be ready for any future changes is to prepare for them, by developing future scenarios in advance.

Marketing 156
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Six Near-Universal CX Problems… And Six Solutions to Overcome Them

Experience Investigators by 360Connext

Customers began to gain control in ways leaders didn’t predict. The levels of transparency and visibility between company and customer changed drastically. One customer could make a big ruckus and get the world’s attention over a weekend, while the corporate PR department clocked out. CX Problem #3.

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5 Easy (and Effective) Routing Rules for Omnichannel

Comm100

In a truly customer-centric organization, the only real way to deliver cohesive digital support is with an omnichannel approach. Omnichannel platforms give agents visibility into their customers’ entire conversation history, no matter which channel they reach out from. Customer journey.