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The Unexpected C-Suite Collaboration You Need for Success

Totango

Totango’s Chief Marketing Officer (CMO) Karen Budell recently joined an episode of the MarTech podcast to discuss the importance of the partnership between marketing and customer success and explain why Chief Customer Officers (CCOs) should have a seat next to CMOs at the C-suite table.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Often, CRM systems are the tools used to track important customer data and feedback metrics.) CEM is no different, but tracking metrics alone is not a strategy. But while it’s a nice idea to “start with the customer” or “be customer-centric,” those ideas are not business strategies. Consider this a rallying cry!

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How Customer Success Can Use Metrics to Better Engage Investors and Boards

ChurnZero

Customer Success Metrics that Your Investors and Board Care About. Kristen Hayer, Founder and CEO of The Success League , has witnessed this communication friction from both sides through her past experience as a customer success leader and through her current work running a customer success consultancy. Board meetings.

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4 Ways to Provide Personalized Customer Service

Kayako

The lockdowns and aftermath of the 2020 global pandemic spiked growth in e-commerce sales as brick-and-mortar stores and restaurants closed their doors. eMarketer estimates that by 2024 almost 20% of total retail sales will be via eCommerce, and that estimate does not include travel and event ticketing or restaurant food delivery.

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Top 5 Customer Service & CX Articles for Week of May 13, 2024

ShepHyken

There are several suggestions on how to be customer-obsessed, but I was especially happy to see one of his major points in all caps: EXPERIENCE IS THE NEW BRAND. In this article, we explain why businesses must understand, calculate, track, and decrease their churn rate to retain customers and grow revenue. What Is Churn Rate?

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Customer Experience Metrics: Understanding CSAT, CES, NPS, and 5-Star

AskNicely

Validating that, AskNicely’s 2018 NPS Benchmark Study found forward-looking companies that strategically step away from price wars to concentrate on customer experience metrics are discovering more retention and better growth. Three Reasons Customer Experience Must be Top-of-Mind. Five Common Customer Experience Metrics.

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Net Promoter Score for Website Visitors: Is it Worth it?

Retently

In simple terms, NPS is a metric used to figure out how likely people are to recommend your site to their friends. You’ll discover strengths, weaknesses and acquisition opportunities Customer retention is one aspect of driving revenue for your business. The other, which takes place long before retention, is customer acquisition.