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Harmonizing sales and CS to drive revenue growth and deliver value

Totango

We know that sales and customer success (CS) teams must work together to drive revenue growth and expansion. Check out three highlights from the conversation, and listen to the full podcast to gain more insights and tips on how your teams can create a mutually beneficial relationship between CS and sales.

Sales 71
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Are Point-of-Sale Surveys Pointless?

GetFeedback

The point of sale is an incredibly important time for retailers to engage their customers. However, most are stuck using outdated feedback methods (think receipt questionnaires and kiosk surveys) designed to collect mass feedback rather than reveal key customer experience issues. Why point-of-sale surveys don’t always work.

Survey 199
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Rebranding: Inflow or Loss of Customer Base

CSM Magazine

Another goal is to attract additional customers. The management of Jackpot City online casino does everything possible to increase the customer base. Support service works around the clock to help customers solve problems. The goal of properly conducted rebranding is to increase the customer base.

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Is Your Customer Service Hurting Your Sales Performance?

NICE inContact

If you had the choice of selling to a customer base that’s happy or for a company that has a stellar reputation for customer service, compared to the opposite that would be a no-brainer decision. The quality of service customers receive when contacting a business has a direct impact on sales success and company revenue.

Sales 136
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7 Lessons from McKinsey on Recession-Proofing Your Customer Base

Gainsight

You can watch the full conversation below, though I’ve also summarized 7 key lessons we shared on how to recession-proof your customer base. For example, CS needs to work with Sales in order to drive expansion/upsells, and Product enables CS on updates and features. In a recession, new sales will decline.

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How Recognizing Your Military Customer Base Can Boost Brand Loyalty

CSM Magazine

This makes them a valuable customer base for businesses looking to tap into this segment’s spending power. However, it also has unique needs that must be considered when building a customer base in this category. Military customers are loyal, and they’re a valuable market.

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How to Improve Sales by Investing in a Pre-sales Survey

SurveySparrow

You would think that the best sales strategy for a good sales team is to get people talking. However, a lot depends on how primed a customer is to be converted. The talk-first strategy often leads to inefficient sales. Marketers often pass on leads to sales teams that are not actually ready to be converted.

Sales 105