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Expert commentary: Closing the CX Gap between Customer Expectations and Business Reality

Comm100

Even simpler things like queue management and the differences between how Apple manages their lines during a new iPhone launch and the way a cinema or a nightclub works their lines of customers can set a sort of broad, general standard over time that customers can use to elevate their expectations for that particular type of experience.

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CloudCherry – Tying Financial Goals to CX Metrics

CloudCherry

Traditional CX metrics like customer satisfaction, customer effort and NPS are not directly tied to making money moves. While these metrics can help CX and marketing teams tell descriptive stories about the state of the customer’s experience, they aren’t credible when it comes to making business decisions. Reduce Costs.

Financial 218
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5 Top Customer Service Articles of the Week 5-16-2022

ShepHyken

Mention “Net Promoter Score” or “Customer Effort Score,” and you’ll need to order more chairs. Be a ‘Method Customer’ to Improve Customer Experience by Justin Racine. Southwest to Invest $2B to ‘Transform’ Customer Experience by Donna M. What makes a consumer tick?

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Four customer engagement strategies for SaaS companies

ChurnZero

When you have only a handful of customers, your sales team, product team, customer support team—and even executives—can join forces to keep them happy. As you grow your customer base, you must also dedicate resources to Customer Success. One key to keeping customers is keeping them engaged.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Plus, many types of points are widely appreciated by customers, and are useful to the brand for scoring different customer actions while influencing behavior. Nobody with $100 in pesos leftover from a recent trip would travel back to Mexico just to spend them, but they might exchange them back into dollars.

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Customer Anchored Organizations Win

Aveus

We want the least amount of effort with the best outcome, period. The winners in today’s marketplace are the corporate leaders who anchor themselves around the customer and ensure it influences daily decision making at every level of the organization. Ticketless operation for efficiency and ease.

Airlines 100
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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. voucher-based. Hybrid points programs.

Loyalty 52