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The Link Between RFM & NPS in Ecommerce Growth

Retently

In a highly competitive environment, assessing the success of a DTC brand just by checking the revenue and customer lifetime value is not enough. Predicting customer behavior and future growth is essential, and multiple methodologies are available to achieve this. RFM and NPS are widely used in ecommerce for these purposes.

Ecommerce 156
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Net Promoter Score for Ecommerce: 9 tips & tricks

Retently

As an ecommerce business, Net Promoter Score® might be the most powerful KPI in your CX toolkit. Net Promoter Score is a metric that measures the likelihood of a customer recommending your brand to their personal and professional social circle. Survey all customers, not just top spenders.

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4 Ways to Provide Personalized Customer Service

Kayako

Today even as people are returning to stores, the share of purchasing due to eCommerce continues to increase steadily. eMarketer estimates that by 2024 almost 20% of total retail sales will be via eCommerce, and that estimate does not include travel and event ticketing or restaurant food delivery. Ready to Get Started?

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Customer Journey Mapping Examples for Beginners

InMoment XI

In the post-acquisition phase, Customer Success and Support own certain customer touchpoints, and are likely already gathering feedback about them from customers. These touchpoints may include the end of the onboarding cycle in SaaS , order delivery in ecommerce, a customer support interaction.

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B2B Customer Experience: The Complete Guide

InMoment XI

Social media marketing platform Hootsuite leverages InMoment to make the Net Promoter Score (NPS) methodology central to its operation. By utilizing the in-app customer feedback software tool, Hootsuite can prioritize CX improvements that will have the most business impact and has been able to triple its Net Promoter Score.

B2B 551
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5 Ways Chief Customer Officers Can Drive Net Revenue Retention

Gainsight

This post was originally published in Ecommerce Times. One of the biggest paradigm shifts is an increased appreciation for the customer base. We can’t take our customers for granted — ever. Investing in and operationalizing your customer success team is the number one way to increase your net revenue retention.

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Get back to basics: 4 email automation best practices for Customer Success

ChurnZero

Now, you may think that upping your email game means building out super elaborate email workflows with millions of triggers and paths and messages – which might be true if you’re an eCommerce giant. Smart segmentation is the foundation of Customer Success, so naturally, that principle extends to its communications as well.