Remove Customer Base Remove Customers Remove Ecommerce Remove Touchpoint
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Customer Journey Mapping Examples for Beginners

InMoment XI

A customer journey map is a diagram of all the places customers come into contact with your brand, online or off. The goal of journey mapping is to gain a deeper understanding of your customer, how they interact with your brand, and how each interaction affects your relationship. Customer Cartography: Where to Begin. “We

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The Link Between RFM & NPS in Ecommerce Growth

Retently

In a highly competitive environment, assessing the success of a DTC brand just by checking the revenue and customer lifetime value is not enough. Predicting customer behavior and future growth is essential, and multiple methodologies are available to achieve this. RFM and NPS are widely used in ecommerce for these purposes.

Ecommerce 156
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B2B Customer Experience: The Complete Guide

InMoment XI

Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries. For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. What is B2B Customer Experience?

B2B 551
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eCommerce Marketing

Optimove

What is eCommerce Marketing? eCommerce marketing includes the marketing activities done before, during and after a customer’s visit to an online store. Before customers visit online stores, eCommerce marketing focuses on driving traffic to the eCommerce store or site.

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How tracking ecommerce metrics makes the holiday season brighter for online merchants

Bold360

They are the second greatest gift any ecommerce merchant will receive in the holiday season, after the cold, hard holiday cash that can make or break an ecommerce retailer’s entire year, of course. The question is which ecommerce metrics to track, and how, in order to foster a high rate of customer retention.

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Mobile Apps and Ecommerce: Why Usability Testing Isn’t Enough

Stella Connect

Customer loyalty is hard to come by, and it’s even harder to keep. The two things consumers want most— omnichannel consistency and an effortless customer experience —are moving targets. By enabling customers to preorder and prepay by phone, Starbucks has streamlined the in-store experience and seen sales climb year over year.

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Mobile Apps and Ecommerce: Why Usability Testing Isn’t Enough

Stella Connect

Customer loyalty is hard to come by, and it’s even harder to keep. The two things consumers want most— omnichannel consistency and an effortless customer experience —are moving targets. By enabling customers to preorder and prepay by phone, Starbucks has streamlined the in-store experience and seen sales climb year over year.