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Customer Journey Mapping Examples for Beginners

InMoment XI

A customer journey map is a diagram of all the places customers come into contact with your brand, online or off. The goal of journey mapping is to gain a deeper understanding of your customer, how they interact with your brand, and how each interaction affects your relationship.

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Using Predictive Analytics to Smooth the Customer Journey

CloudCherry

We get our happiness rankings from surveys sent out after our customer interactions in the queue. We get metrics from the actions that we take in the queue. As customers become more and more savvy, and our products become more technical and nuanced, shouldn’t we, too, be trying to level up our game and dethrone the king?

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Using Customer Satisfaction Metrics: NPS Best Practices

Totango

Luckily, there’s a measure for that, too: customer satisfaction metrics. Customer satisfaction quantifies the degree to which a customer is pleased by a product, brand, or overall experience. How to Track Customer Satisfaction with NPS . That’s why the Net Promoter Score (NPS) is a key metric to track.

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Case Study: Using Journey Mapping Workshops to Drive Change in City Government Customer Experience

Heart of the Customer

Kelly recently ran a journey mapping workshop that serves as a great case study for how customer experience tools can be used for internal clients as well as external. A quick refresher: Journey mapping is an exercise to understand your customer’s true steps, as well as the emotions that actually make up that journey.

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Taking Your CX Program from Reactive Realities to Proactive Paths

Experience Investigators by 360Connext

Collecting customer feedback is a piece of the puzzle. Take the Proactive Path: Whenever another survey, a new metric, or even an ongoing feedback program is rolling along, customer experience leaders need to ask one critical question: WHY? Customer experience goals are loose and ill-defined. Reactive Reality #2.

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Customer Experience Roadmap: A 5-Step Comprehensive Guide

SurveySparrow

Delving Deeper into Customer Understanding After gathering sufficient data, it’s time to analyze it and discern meaningful insights. Look for patterns, trends, and commonalities among your customer base. It provides a unique perspective into how customers engage with your brand at each touchpoint. Grab it soon!

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The Ultimate Client Onboarding Checklist for CS Teams

Totango

One way to tackle these challenges is to utilize a customer onboarding checklist for your CS team that delineates all of the targets that need to be hit during this stage of the customer journey. Completing these steps enables a new customer to start making practical use of your product and its features.