Remove CRM Remove Innovation Remove Loyalty Programs Remove Trends
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

Key Trends Impacting the Guest Experience in Hospitality Hospitality is a dynamic industry and new trends continue to emerge, raising expectations in a way that forces operators to rethink boardroom strategies, marketing and sales processes, and business models.

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5 New Year’s Resolutions for Exceptional CRM Marketing

Optimove

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. Monitor and Adapt to Trends  Stay vigilant about market trends and consumer behaviors.

CRM 69
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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. And, since Currency Alliance is not in the data management business, I hope these trends are considered as unbiased.

Loyalty 59
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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

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Loyalty trends for 2022, and imperatives through 2030

Currency Alliance

I heard it once, two weeks ago at a loyalty conference in London. Loyalty trends were being discussed, as well as what had been hot topics in prior years – some of which just faded away as fads. So, I’ve decided it is of little practical use to tell a huge and diverse industry what trends will play out over the next 12 months.

Loyalty 52
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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

Innovative retailers are leveraging technology to enhance the in-store experience and boost brand awareness. This approach aligns with a broader retail trend where experience and community engagement are becoming as important as the products themselves. It starts with understanding those expectations deeply and clearly.

Retail 78