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CRM vs CEM: Where should you put the money?

CloudCherry

There’s such a healthy market for customer management and analysis software that they’ve now branched out into two distinctive categories: Customer Relationship Management (CRM). Customer Experience Management (CEM). What is CRM? Why is a Customer Experience Management (CEM) platform important?

CEM 281
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Salesforce Surveys: A Comprehensive Guide to Unlock Customer Insights

Zonka Feedback

Enter Salesforce surveys: a powerful solution that lets you gather valuable customer insights directly within your CRM platform. However, traditional feedback methods can be time-consuming and disconnected from your existing workflows.

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When To Migrate To An Industry CRM

Forrester's Customer Insights

Industry-specific customer relationship management (CRM) is a hot space these days. Almost every CRM vendor has an industry CRM strategy. Forrester defines Industry CRM as: Cloud […]

CRM 28
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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

At the same time, your customers expect to get the same level of support , no matter if they reach out on Facebook or via email. Customer experience platforms make it possible to manage all the customer data in one platform and reach out to them when they need it. Think ChatGPT but for your customer insights.

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How to Improve CSAT Score – 6 Step Strategy

Comm100

Automation can reduce wait times and increase efficiency, leading to higher customer satisfaction. – Optimize Queue Management: Smart queue management techniques are crucial for managing customer wait times, especially during peak periods.

Strategy 224
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7 Tips to Manage Customer Expectations

NICE inContact

Today’s customers are digitally savvy, more demanding and expect instant service. Contact centers face a constant challenge in managing customer expectations. . Here are some key customer expectations and some tips towards managing them . Win your customers through some of the tips outlined above.

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Evolve Your CRM From Departmental CRM To Unified CRM

Forrester's Customer Insights

CRM is widely used by companies both big and small. As CRM moved to the cloud, business leaders in charge of sales, service, and marketing drove the purchase. Gone are the days when it was purchased as a monolithic on-premise application. Today, it is almost exclusively deployed in the cloud.

CRM 65