Forrester's Customer Insights

AUGUST 15, 2023

Every year, our clients at Forrester ask us about trends in customer relationship management (CRM) adoption. To help us answer these questions, Forrester fielded a survey to ask CRM decision-makers around the world about different aspects of their company’s overall CRM strategy.

CRM 48

CRM Customer Relationship Management Data Customer relationships 48

ijgolding

APRIL 9, 2020

Whilst many have ‘mapped’ their journeys, few are actively and continuously ‘managing’ the journey as a living breathing organism! Customer journey MANAGEMENT is what is required to drive sustainable improvement to the customer experience. Next generation CRM. All-in-one CX solution.

Customer Journeys 312

Customer Journeys CRM Technology Groups 312

Forrester's Customer Insights

AUGUST 7, 2022

The global customer relationship management market is projected to grow from $63.91 This second wave CRM is experiencing is aimed at transforming engagement and business outcomes across an enterprise, surpassing its initial remit of increasing front-office productivity. Companies use CRM to support […].

CRM 48

CRM Customer Relationship Management How To Customer relationships 48

Forrester's Customer Insights

OCTOBER 4, 2022

Ready to give up on your CRM deployment? Before you do, you should know: CRM is a huge market. Eighty-two percent of enterprises use CRM. It is valued at $63.91 billion today and projected to grow to $145.79 billion by 2029, at a CAGR of 12.5%. Yet when I surveyed hundreds of business and IT […].

CRM 48

CRM Management How To Survey 48

Forrester's Customer Insights

SEPTEMBER 9, 2020

CRM is widely used by companies both big and small. As CRM moved to the cloud, business leaders in charge of sales, service, and marketing drove the purchase. Gone are the days when it was purchased as a monolithic on-premise application. Today, it is almost exclusively deployed in the cloud.

CRM 65

CRM Sales Marketing Company 65

Forrester's Customer Insights

JANUARY 25, 2022

CRM strengthens customer relationships, drives company revenue, and as such becomes a C-level priority. CRM technology expands into adjacent tech areas as it broadens its mandate. Insights from CRM uplevel customer and employee engagement, driving operational excellence.

CRM 49

CRM Contact Center Employee Engagement Customer relationships 49

Lumoa

FEBRUARY 14, 2024

How to Spot Gaps in Your CX Strateg y Tracking this data through CX management software gives companies the freedom to tinker with other aspects of CX, like the number of customer touchpoints or level of personalization, with measurable KPIs to judge the results. But CX very rarely deals in absolutes.

Strategy 208

Strategy Customer Experience How To Multi-Channel 208

InMoment XI

MARCH 26, 2024

Reviews support your brand reputation management strategy. A stream of 5-star reviews from customers helps showcase the best that your brand has to offer. It’s a great way to encourage customers to be more vocal about their experiences. It’s also a valuable opportunity for your business to strengthen your customer relationships.

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Examples Brands Strategy How To 260

Survicate

DECEMBER 11, 2018

Are you struggling to sell more because you have to rely on poor CRM data? Wondering if a CRM survey could help uncover the customer insights you miss? Fact: 72% of companies question the accuracy of their customer information. What is a CRM Survey? How do CRM surveys differ from other customer polls?

CRM 40

CRM Survey Data How To 40

Forrester's Customer Insights

MAY 1, 2023

They must balance the need to better serve customers against pressures to reduce headcount. Forrester sees more companies turning to industry CRM to help manage these journeys. They must balance the need for speed and agility against cost pressures. Our data backs this […]

CRM 26

CRM Industry Management Data 26

CSM Magazine

MAY 28, 2021

HubSpot is one of the most recognized Customer Relationship Management (CRM) systems in the industry. It offers a wide range of solution suites and software for you to manage your relationships with customers. When it comes to customer service, Help Scout checks all the right boxes. Help Scout.

Customer Service 52

Customer Service Management Social Media CRM 52

Forrester's Customer Insights

MAY 3, 2023

Uncover how to reduce tech debt in your CRM operations by understanding your CRM footprint, the CRM vendor landscape, and mapping a strategy to business outcomes.

CRM 26

CRM How To Strategy Customer Relationship Management 26

Survicate

DECEMBER 11, 2018

Are you struggling to sell more because you have to rely on poor CRM data? Wondering if a CRM survey could help uncover the customer insights you miss? Fact: 72% of companies question the accuracy of their customer information. What is a CRM Survey? How do CRM surveys differ from other customer polls?

CRM 40

CRM Survey Data How To 40

CSM Magazine

MARCH 13, 2024

In a recently published case study , and with Sabio’s help, Sweaty Betty launched an integrated omni-channel customer relationship management (CRM) platform that provided agents with 360-degree customer views leading to a 66% decrease in first response times.

Omni-Channel 52

Omni-Channel Groups Self Service Customer Experience 52

Oracle

APRIL 8, 2021

Episode 9 explored the role of loyalty marketing programs with my special guest, Clay Walton-House, Managing Director, Integrated Loyalty Solutions at PK. ” – Jessica Kaufman, senior product marketing manager, Oracle. Disney goes deep on customer insight. Watch below, and read on for a full recap.

Loyalty Programs 52

Loyalty Programs Loyalty Customer relationships Customer Experience 52

Forrester's Customer Insights

APRIL 1, 2021

For a 30 year old technology category, it is amazing to see the CRM industry continue to grow at a staggering rate. Because CRM is at the heart of every business that wants to compete on customer experience. It enables companies to access 360-degree views of customers in real time to drive reliable, trusted, […].

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CRM Trends Engagement Industry 64

CSM Magazine

AUGUST 10, 2017

We help organisations in media, retail, CPG and beyond to build vibrant customer insight communities. A great example is Bauer Media Group, which manages a global portfolio of more than 600 magazines including Heat and Empire, over 400 digital products and 50 radio and TV stations including Kiss and Magic.

Customer Insights 40

Customer Insights Customer relationships CRM Comparison 40

Forrester's Customer Insights

FEBRUARY 25, 2020

Lately, we’ve received many questions about whether customer relationship management (CRM) vendors, specifically Salesforce, can do the same things that customer feedback management (CFM) platforms and voice-of-the-customer (VoC) specialists can do. The short answer is no.

CRM 36

CRM Customer Relationship Management Customer relationships Feedback 36

Forrester's Customer Insights

JUNE 14, 2023

Industry CRM is a clear choice in economic downturns for companies that are looking to get sustainable value from their tech investments. Our data at Forrester backs this up: Industry solutions grow at a compounded annual growth rate of 13.9%, a rate faster than horizontal customer experience tech.

CRM 26

CRM Financial Industry Data 26

LoyaltyPlus

AUGUST 4, 2017

The Gap – Who is my customer? Today, a key business challenge is to manage customer relationships effectively by understanding customers and their habits. To engage customers and leverage data for improved and targeted marketing campaigns is always a challenge. Take your CRM with you and Go Web.

Customer relationships 40

Customer relationships Engagement CRM Social Media 40

Comm100

MAY 4, 2023

Better still, by connecting live chat with a customer relationship management (CRM) software, agents can view the customer’s account history. With this information at hand, agents can provide more thoughtful and personalized support, like which advice to provide or services to discuss.

Banking 130

Banking Customer Experience Multi-Channel Video 130

CSM Magazine

FEBRUARY 19, 2024

By breaking down silos and integrating data across departments, customer service managers are empowered with knowledge that can personalize service, anticipate needs, and align services or products more closely with customer expectations. Integrating customer data into a single repository is essential.

Customer Centricity 52

Customer Centricity Social Media Customer Relationship Management Customer Satisfaction 52

SurveySparrow

FEBRUARY 22, 2024

These features enable you to collect and manage customer feedback. By analyzing this feedback, you can identify areas for improvement, address customer concerns proactively, and make changes that enhance the customer experience. They offer 1000+ survey templates that you can use or customize to your needs.

Customer Retention 52

Customer Retention Software Gamification e-support 52

Lumoa

MAY 5, 2022

It is therefore smart to look at customer experience strategy and brand strategy together if you want to build a stronger position in people’s consciousness. It can open up new opportunities, additional sales and long-term customer relationships. In This Article: What is Customer Experience?

Strategy 277

Strategy Customer Experience How To Analysis 277

Forrester's Customer Insights

DECEMBER 22, 2022

Enterprises are rapidly adopting industry-specific CRM. They are leaning into the promises to speed transitions to the cloud, to modernize the front office, and to enable enterprises to focus talent on creating brand differentiation.

CRM 26

CRM Industry Analytics Survey 26

Forrester's Customer Insights

OCTOBER 6, 2023

the AI assistant, brings to Iron Man as what generative AI (genAI) will bring to CRM? As the possibilities become more within reach, we use this comparison to manage expectations on how genAI for CRM will extend the capabilities of marketers, sellers, […]

Comparison 61

Comparison CRM Management Marketing 61

NobelBiz

FEBRUARY 13, 2024

It’s no longer just about handling calls more efficiently; it’s about creating a more tailored and engaging customer experience. These features range from managing calls to analyzing customer data. Read Case Study Watch video CRM Integration What Is a CRM Call Center Integration?

Call Center 59

Call Center Self Service Software Contact Center 59

Forrester's Customer Insights

FEBRUARY 4, 2020

What is CRM? It’s not SFA (sales force automation) and it’s not marketing automation – although many use CRM to reference these two technologies. that is to support customers through […].

CRM 40

CRM Technology Sales Marketing 40

CSM Magazine

OCTOBER 25, 2023

Building customer trust is essential and a secure shopping experience can go a long way to achieving this. Customer Relationship Management (CRM) and Personalization One area where retail outlets can learn from their eCommerce cousins is in the realm of CRM. We live in an era where data is a valuable asset.

Exceptional Customer Service 52

Exceptional Customer Service Retail Training Customer Service 52

West Monroe

JUNE 11, 2018

As customer behavior and expectations evolve, having a constant pulse on needs and emotions is critical to delivering a valuable experience and creating long-term customer relationships. We see five keys to ensuring that customer insights drive value for the organization.

Customer Insights 40

Customer Insights Self Service Analysis Feedback 40

Forrester's Customer Insights

SEPTEMBER 15, 2021

When it comes to your customer engagement strategy, digital experience (DX) and customer relationship management (CRM) teams are often viewed as different breeds with different priorities. DX initiatives have an outside-in view in supporting a customer’s digital journey.

CRM 26

CRM Customer Relationship Management Customer relationships Technology 26

Forrester's Customer Insights

MARCH 24, 2022

CRM is a foundational front-office technology. Enterprises originally used CRM to provide operational efficiencies for sales, marketing, and customer service organizations. Today, CRM is undergoing a second wave of adoption, where it’s used more broadly to support customers through their end-to-end journeys.

CRM 26

CRM Sales Technology Marketing 26

Forrester's Customer Insights

MARCH 24, 2022

CRM is a foundational front-office technology. Enterprises originally used CRM to provide operational efficiencies for sales, marketing, and customer service organizations. Today, CRM undergoes a second wave of adoption where it’s used more broadly to support customers through their end-to-end journeys.

CRM 26

CRM Sales Technology Examples 26

PeopleMetrics

DECEMBER 12, 2017

“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. CRMs tell you what is happening (prospect & customer contact information, what they bought, when they bought it, how much was spent, size of their company, etc.);

CEM 84

CEM CRM Customer Relationship Management Customer relationships 84

Forrester's Customer Insights

MAY 17, 2022

More and more enterprises are opting for industry CRM solutions over its horizontal counterpart. These new solutions offer a vehicle for closer, more intentional relationships with the vendor's partners. This blog explores the top four benefits, as heard from the CRM vendors we spoke with.

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CRM Industry Customer Relationship Management Customer relationships 26

Tricia Morris

AUGUST 21, 2015

When asked what will be the most important business priority in their organization 12 months from now, respondents said (1) building strong relationships with customers over (2) promoting the company, product and/or brand. Customer experience is how a customer feels about a company over time. Ray” Wang. Kate Leggett.

CRM 40

CRM Customer Focused Self Service Conference 40

Forrester's Customer Insights

FEBRUARY 17, 2022

We all know that CRM today is not a singular technology.

CRM 47

CRM Technology Industry Customer Relationship Management 47