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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%

ROI 226
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The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. But we see teams fall into an all-too-common trap when they don’t focus on why they’re collecting these metrics. Few experienced professionals dare to venture off from these tried-and-true metrics. And that’s a problem.

Metrics 270
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How to Prove the ROI of Your Online Training Program

Gainsight

As a training or operations professional, you’ve probably faced plenty of questions regarding ROI (return on investment) from colleagues when evaluating an online learning initiative. The goals summarized above can be measured using the following success metrics. Let’s start with the business success metrics for workforce training.

ROI 52
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NPS, CES, CSAT: Which One is the Best Metric?

GetFeedback

NPS, CES, and CSAT are customer loyalty metrics. A great customer experience (CX) , of course. . It captures, analyzes and reports on all customer feedback—expectations, likes, and dislikes—associated with your company. Before diving into the value of each metric, it’s important to go over the basics. .

NPS 278
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How to Kickstart the Next Digital Experience Trend

InMoment XI

Of course not, you’re using your smartphone that tells you where you are, when to turn, and if there is an accident up ahead. You aren’t waiting until the end of the year to get a mailed report containing consumer trends for the past year (hopefully), but rather you need to be keeping up with your consumers in real time.

Trends 529
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How to Use the CSAT Metric in Your CX Program

GetFeedback

Measuring just a piece of this journey can seem short-sighted or not as powerful as other CX metrics, like Net Promoter Score (NPS). CX shouldn’t ever be measured by one metric alone. Customers and their experiences are complex and nuanced, so there’s no perfect metric. Of course not. It’s truly a win-win. Get Calculator.

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We Want To Be Customer-Centric: Now What!?

Experience Investigators by 360Connext

Many dashboards and reports don’t mention or track anything connected to customers. But by the time employees see these reports, the results feel disconnected and sterile. And, having REAL dates, real ways to measure success, and real discussions about ROI makes everyone happy. We got you. Get real about goals.