Gainsight

MARCH 4, 2024

As a training or operations professional, you’ve probably faced plenty of questions regarding ROI (return on investment) from colleagues when evaluating an online learning initiative. Using training to ensure your learners know your brand’s values fosters a better relationship with the end user—the consumer.

ROI 52

ROI Training How To Course 52

InMoment XI

FEBRUARY 23, 2024

Every business should know the ins and outs of how their marketing, advertising, and sales team measure up. Market segmentation is a research strategy that separates different consumers in order to study their preferences, needs, and perspectives in order to optimize business practices, products, and experiences.

Marketing 260

Marketing Customer Experience Return on Investment Analysis 260

InMoment XI

DECEMBER 6, 2022

How do you train staff in the franchises to instill customer experience in all that they do, maximizing sales? Q: Please share more on how you managed to show a clear link between CX improvement and ROI or sales improvement? Q: ​Your NPS at the franchise level is incredible. It’s often a challenge in many industries.

Chief Customer Officer 491

Chief Customer Officer Brands NPS Customer Centricity 491

Kayako

JULY 31, 2019

The past few years have seen live chat completely change the way online businesses carry out marketing and sales. Gone are the days prospects would email and wait several hours to receive a response to a sales-related query, or call an 800 number and be stuck in a cyclical loop of annoying prompts and call trees.

Sales 161

Sales Marketing Net Promoter Score Consumers 161

TechSee

MAY 10, 2021

This cutting-edge approach enables consumers to DIY for technical issues and helps contact center agents and field technicians provide remote guidance while seeing exactly what the customer sees. Our global sales team currently stands at 30, predominantly based in North America, the UK and throughout Europe.

Sales 109

Sales ROI Contact Center Culture 109

Lumoa

JULY 10, 2018

Because of the different switching barriers, the customer experience investments typically lead to highest return on investment in industries such as hospitality, retail and consumer products. If you invest 100k€ to retrain your sales people and get 5-point NPS increase as a result, what then? Was it worth it?

ROI 303

ROI Customer Experience NPS Financial 303

CSM Magazine

JUNE 20, 2023

But when it comes to maximizing ROI, it should be at the top of your list. Digital marketing Return on Investment (ROI) is the measure of the effectiveness of marketing campaigns and strategies in generating profit. Moreover, ROI is a metric used to calculate the financial gain or loss from an investment.

ROI 52

ROI Customer Service Marketing Social Media 52

Oracle

NOVEMBER 16, 2020

The finalists for the “ Upshot Award for Best Demonstrated ROI in Sales ” represent multiple industries with different routes to success — but there’s one thing they all have in common: They put Oracle CX applications front-and-center to achieve the kind of ROI that would make them stand-out in their respective industries.

ROI 40

ROI Sales Ecommerce Comparison 40

West Monroe

OCTOBER 19, 2023

Short-term thinking in order to balance cost, timeline, and ROI today may also exclude future options and inadvertently paint the organization into a corner later. Demonstrating ROI also requires being able to bridge the gap between the art of the possible and the realities of today. Data is key.

ROI 52

ROI Technology Strategy Return on Investment 52

InMoment XI

JULY 7, 2022

The better your brand equity, theoretically the better your company will perform in sales and public perception. So many brands have been using brand equity to cultivate this passionate consumer base. Increased ROI. The ROI for your efforts can be seen in product lines.

Brands 492

Brands How To ROI Social Media 492

SuiteCX

JUNE 15, 2017

Loyalty has become table stakes in most consumer facing sectors. Myer claim 68%3 of their sales are linked to the Myer One program and even life insurance companies are on the points bandwagon, with AIA Australia4 launching a points based program and Qantas following suit with their own version call Assure5.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Loyalty has become table stakes in most consumer facing sectors. Myer claim 68%3 of their sales are linked to the Myer One program and even life insurance companies are on the points bandwagon, with AIA Australia4 launching a points based program and Qantas following suit with their own version call Assure5.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond.

Hospitality 260

Hospitality Call Center Retail NPS 260

Second to None

MARCH 29, 2019

Indeed, understanding this correlation between the two is very important, yet it leads to a new question: How does one actually calculate the ROI of CX? While the ROI of CX can seem abstract, and in-turn, difficult to consolidate into a straightforward proposal, the process is not nearly as daunting as one would imagine.

ROI 86

ROI Measurement Effort Score How To 86

ECXO

APRIL 24, 2024

To understand them, we must consider the unique and specific context of enterprise software, which differs significantly from consumer software in terms of user expectations, purchase processes, and implementation scale. The trust in their ability to protect sensitive information can outweigh complexity concerns.

ROI 105

ROI Software B2B System 105

Alida

NOVEMBER 25, 2016

This raises the question: What is the ROI of customer intelligence and how do you measure it? Others use feedback to help advertising partners prove campaign ROI, which strengthens partnerships and increases ad sales. Research from this one study alone drove more than $500,000 in advertising sales and $3.2

ROI 100

ROI Measurement Brands Net Promoter Score 100

InMoment XI

NOVEMBER 28, 2023

In the digital age, platforms such as Yelp, Google, Facebook, and Tripadvisor wield unprecedented influence over consumers’ purchase decisions. Getting Started: How to Manage Online Reviews As your customers talk to fellow consumers and share their experiences on digital platforms, how can your team effectively manage reviews?

Management 346

Management Marketing Social Media Guidelines 346

LoyaltyPlus

JUNE 27, 2019

ROI is a profitability measure, it also refers to the percentage which is used to compare a company’s profitability or it can be implemented to compare the efficacy of different investments. Consumers demand change as technology becomes a bigger part of their lives. Data is a main focal point.

ROI 70

ROI Data Analysis Loyalty 70

CSM Magazine

MAY 4, 2021

In terms of digital marketing, ROI relates to the cash spent on a marketing campaign against its results. That said, measuring and improving digital marketing ROI is an entirely different ball game. But, not to worry, as today we will explore a few tips that will boost your digital marketing ROI. Establish your ROI goals.

ROI 52

ROI Tips Marketing Metrics 52

Comm100

AUGUST 10, 2022

With a bot in place, customer service teams can reduce repetitive, low-value work that consumes agent time. This makes sure that agents are always available when high-value, sales inquiries come in that are more likely to drive revenue. Read more: Chatbot ROI calculator – Reduce support costs and scale your operations with AI Chatbots.

Chatbots 206

Chatbots Customer Service ROI Case Study 206

Cyara

APRIL 25, 2023

You risk the loss of a sale, their dissatisfaction from not solving their problem, and worst of all, lose their trust. Surveys show that after just one bad service experience, more than half of consumers will stop using a brand, and that number gets even higher when it comes to Millennials.

ROI 67

ROI Social Media Contact Center Survey 67

Cyara

APRIL 25, 2023

You risk the loss of a sale, their dissatisfaction from not solving their problem, and worst of all, lose their trust. Surveys show that after just one bad service experience, more than half of consumers will stop using a brand, and that number gets even higher when it comes to Millennials.

ROI 67

ROI Social Media Contact Center Survey 67

Experience Investigators by 360Connext

SEPTEMBER 5, 2023

HOW exactly does a standard organization, built on the gospel of sales and customer acquisition, become customer-centric? Marketing and sales are the primary focus. They track sales, revenue, EBITDA, and profits, among other health measurements. So I asked, “What does that mean?” Short answer: It’s a marathon and not a sprint.

Customer Centricity 271

Customer Centricity Customer Journeys Connections Feedback 271

Eptica

MARCH 28, 2018

Date: Wednesday, March 28, 2018 Why it is time to calculate the ROI of VoC programs. Part of this is due to rising consumer expectations, but it is also due to a failure of VoC programs to deliver a real return on investment by driving significant changes in the business. Published on: March 28, 2018.

ROI 65

ROI Net Promoter Score Return on Investment Effort Score 65

Gravy Analytics

AUGUST 12, 2019

You get impressions, but few to no clicks, foot traffic, or attributable sales. But most often, ads get poor results because businesses aren’t using effective audience targeting to deliver the right message to the right consumers at the right time. Interests, including consumers who are wine lovers, regular gym goers, or concert fans.

Advertising 60

Advertising ROI Consumers Data 60

Joe Rawlinson

JULY 24, 2019

Here, we look at five ways you can improve customer retention and subsequently improve your sales. According to the American Express, nearly 50% of consumers expect a response on social media questions or complaints within an hour, with 18% expecting an immediate response. Real-Time Customer Support.

Loyalty 107

Loyalty Sales First Call Resolution Rewards Programs 107

Lithium

SEPTEMBER 7, 2022

Digital customer care can meet and exceed your original ROI projects in several ways. To get to the bottom of the best ways to use and prove the ROI of Khoros Care, we sat down with Khoros product marketing expert and software engineer Josh Snider to get an expert opinion on the best and worst ways to use Khoros Care.

ROI 52

ROI Social Media Effort Score Chatbots 52

delighted

JUNE 30, 2022

In fact, according to Nielsen , 92% of consumers say they trust earned media (i.e. Casper’s referral program actually has 7x higher ROI than their average marketing investment. A/B test to maximize your referral program ROI. word-of-mouth recommendations from friends and family) above all other forms of advertising. .

Sales 83

Sales Net Promoter Score Loyalty Programs Ecommerce 83

Eptica

JUNE 21, 2017

Date: Wednesday, June 21, 2017 Demonstrating the financial ROI of better customer experience. Yet putting a monetary return on individual investments is much more difficult – for example research by Nielsen found that just 8% of CX leaders in South East Asia were able to prove the ROI of their closed loop feedback programs.

ROI 63

ROI Financial Self Service Customer Experience 63

Magellan Solutions

SEPTEMBER 22, 2021

6 Ways Lead Generation Outsourcing Gets Better ROI. It’s true that making sales will be tough if your prospects aren’t ready to buy what you’re offering. That is one of the reasons why you should concentrate on filling your sales funnel with fresh transactions on a regular basis. Easier pitching and sales.

Return on Investment 98

Return on Investment ROI B2B Sales 98

TechSee

DECEMBER 11, 2018

To deliver value in 2019, call center leaders must select a CX initiative that can immediately demonstrate ROI. However, aside from short term ROI, improving your call center customer experience strategy requires careful consideration for the long term as well. Aligning business objectives with contact center performance.

Call Center 182

Call Center Omni-Channel Self Service Strategy 182

Gravy Analytics

AUGUST 27, 2019

Location intelligence naturally increases the CTR and ROI of digital advertising campaigns because it allows companies to create hyper-relevant ads and deliver them to a custom audience they know will be interested in those advertisements. Connect digital advertisements to foot traffic and sales. Is your message standing out?

ROI 40

ROI Analytics Data Tips 40

LoyaltyPlus

JUNE 27, 2019

ROI is a profitability measure, it also refers to the percentage which is used to compare a company’s profitability or it can be implemented to compare the efficacy of different investments. Consumers demand change as technology becomes a bigger part of their lives. Data is a main focal point.

ROI 40

ROI Data Analysis Loyalty 40

Optimove

AUGUST 30, 2022

With just a few weeks left until billions of eager consumers take to their smartphones and mobile devices to grab a bargain, smart marketers everywhere are already planning out what will likely be their biggest, most profitable campaigns of the year. discount code for instore sale items … If you’re up to speed (and if not, why not?!)

Sales 52

Sales How To Comparison Social Media 52

TechSee

DECEMBER 21, 2020

For a consumer packaged goods (CPG) company, inventory management is a never-ending cycle. Whether it’s a chain store, grocery store, or a vending machine in a gas station, keeping items stocked and accounted for and tracking what sells is a time-consuming and continuous undertaking for CPG companies.

Self Service 152

Self Service Management Consumers Analytics 152

NetBase

MARCH 20, 2019

This is likely because they aren’t seeing the ROI they want – but it’s not social media’s fault! The focus of ROI is understanding relationship between cost and profit, at its root, but it’s not always so simple to determine. Was there an active campaign that boosted sales? Consumer trends. Customer service issues.

Social Media 40

Social Media ROI Measurement How To 40

Magellan Solutions

MARCH 30, 2020

Closing a sale is perhaps the most difficult part of the sales process. Many businesses have learned the value of sales strategies. To close deals faster, it usually boils down to using closing techniques to seal a sales deal. The tactics of selling are crucial to any sales strategy. Sales Agent: I see.

Sales 52

Sales CRM Strategy Hospitality 52