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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Salesforce research says consumers like us belong to 4.3 loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

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Creating Brand Loyalty in the Airline Industry

QuestionPro Audience

qSample conducted a study with its general consumer panel to understand travelers’ spending habits. The survey was deployed to more than 400 respondents and showed travelers’ spending habits during flights and in airports. However, airlines are losing the opportunity to extend loyalty programs through food and beverage services.

Airlines 150
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Customer Loyalty Program: The Ultimate Guide

ProProfs Chat

If you find yourself sharing the same concern frequently, then you need to build a customer loyalty program. But with the awesome customer loyalty programs in place, they’ve successfully ensured that customers return to their store to make a purchase and earn more points. What is a Customer Loyalty Program?

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Delighting for Dollars… How Improving CX Increases Loyalty for Leading Retailers

Interactions

Increased loyalty often translates into those customers making more purchases, more often. To successfully engender loyalty in this day and age of endless choice and equally endless holiday sales, retailers are turning back the clock and focusing on improving service as a first step in improving customer experience (CX).

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Rethinking loyalty for mobile

PK

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve along with it. Its loyalty-building aspects don’t end there, though. Think beyond discounts and cashback. Focus on convenience.

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Consumer banking: money can’t buy loyalty

Currency Alliance

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

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The state of consumer spending: Implications for financial institutions

Hero Digital

Consumer behavior and spending habits have changed significantly since the start of the pandemic — because of circumstance, necessity, or by choice. As states lift stay-at-home orders and businesses begin to re-open, the big question is: will consumer spending follow? Some key insights from the latest findings….