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Your Guide to Mastering Brand Reputation Management

InMoment XI

Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. In this comprehensive guide, we will delve into the intricacies of brand reputation management, exploring strategies, key components, pitfalls to avoid, and the role of online and employee reputation management.

Brands 378
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Social Media Management Tips to Increase Visibility and Success

InMoment XI

Social media usage is growing every year, and the rate at which consumers are using social media to interact with brands is increasing with it. To make sure your brand can benefit from the use of social media, you need to implement social media management. What is Social Media Management?

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Review Management: An Essential Component of Modern Marketing

InMoment XI

In the digital age, platforms such as Yelp, Google, Facebook, and Tripadvisor wield unprecedented influence over consumers’ purchase decisions. Recognizing this, top brands and businesses are integrating review management into their marketing strategies. What is Review Management?

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Ensuring AI Transparency and Trust: How Thematic aligns with ESOMAR's Guidelines for AI buyers

Thematic

It reduces time-consuming tasks, delivers deeper insights faster, and unlocks time for strategic work.  However, Knowing what's AI and what's AI washing is difficult and there are limited guidelines for evaluating AI solutions. AI has many benefits for market researchers and insights analysts.

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Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses

eglobalis

The Role of Best Practices: Why They Matter but Aren’t Absolute Best practices, defined by organizations like BCG and McKinsey, offer guidelines on how to manage social media complaints. However, it’s important to recognize that while these guidelines provide a foundation, they aren’t mandatory.

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How to Create and Share a Google Reviews Link

InMoment XI

Online reputation management statistics show that the purchase decisions of 90% of consumers are influenced by reviews, and a majority (63%) use Google reviews before they even visit a business or store location. Just log into Google Business Profile Manager. Stay compliant with review guidelines.

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The Importance of CX During Economic Instability

IntouchInsight

Rising inflation and concerns about economic instability have both brands and consumers concerned. But, after years of pandemic-related restrictions and guidelines, no one wants to give up their "new normal". This makes customer experience programs even more important than ever.