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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Salesforce research says consumers like us belong to 4.3 loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales.

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Improve Millennials’ Experience with a Targeted Loyalty Program

Customers That Stick

Building a base of loyal customers can be one of the most effective ways to increase your profitability and optimize your customer acquisition costs, but what does it take to win the favor of Millennials (consumers who are currently between 18 to 34 years old)? Here’s a look at how to target Millennials effectively through loyalty programs.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location. In-store events and demonstrations can also create memorable experiences that can’t be replicated online. Moreover, the lines between online and physical commerce are blurring.

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3 Ways to Drive Consumer Loyalty in 2019

Oracle

Consumer loyalty is more difficult than ever for retailers to attain. Yet, it is as important as ever for a company’s sustainability to crack the consumer loyalty code. Successful programs pave the way to increased sales and can drive market share. Here are 3 ways to improve loyalty in 2019.

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10 Customer Engagement Ideas to Boost Your Business

CSM Magazine

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.

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Frightening Issues That Haunt Marketers: From Marketing to Mobile 

Optimove

Many were uncovered in our 2023 Marketer’s survey that are below.  Others originate from our 2023 Marketing Fatigue survey. Detecting, prioritizing, and executing responses to real-time events has become a top priority. Below are six of these “horrors.” Others are just plain, scary stuff. Six Frightening Issues 1.

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IRI Acquires Retail Consumer Insights Provider Intelligent Shopper Solutions (ISS) from Kognitiv Corporation

CSM Magazine

IRI , a global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has acquired Intelligent Shopper Solutions (ISS). ISS is a leading retail consumer insight provider that enables collaboration between retailers and suppliers, from Kognitiv Corporation.

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