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Gamification in the Workplace: More Than Just a Contest

Playvox

One strategy is incorporating gamification in the workplace. Implemented correctly, gamification can increase motivation and engagement. What is Gamification? It involves adding elements of games (think of the best video games or apps) to non-game activities such as working and delivering customer support.

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Are You Game? The Power of Gamification in Mobile Apps

Optimove

By the time you get back to the office, you’ll have spent your entire lunch hour enjoying the fun of app gamification — and with a recent study by App Annie telling us that 70% of the world’s 2,000 largest companies are using gamification in their mobile apps, you won’t be alone. Increased spend?

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How Gamification Can Help Call Centers Operate More Efficiently

Playvox

At Playvox, we believe that gamification is just using data in a useful and smart way to drive people’s behaviors for the better. You’re probably familiar with one of the most famous examples: the gamification of physical movement in Just Dance , a video game that encourages players to imitate an animated dancer on the screen.

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Six quick tips to target the right respondents for market research

QuestionPro Audience

Market research has been around for long and has helped many industries grow by grabbing the right opportunities based solely on consumer feedback. Like everything else, consumer research, too, had advanced over the years, coming a long way from legacy survey distribution methods. Use online research panels. Select your respondents.

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How to Re-energize Your VoC Program

Lumoa

VoC — or Voice of the Customer programs — helps businesses learn more about their consumers’ wants, needs, and preferences. How do they apply customer feedback to enhance and transform the customer experience? Gamification Gamification is all the rage in survey research and for good reason!

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Where Is Gamification Going? Some ‘New Rules’; Or, Stated Another Way….

Beyond Philosophy

just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? This example is consistent with some overall gamification trends. Michael Lowenstein, Ph.D.,

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Customer Connections: Creative Marketing Strategies Using OOH Solutions

CSM Magazine

Companies have traditionally relied on a mix of print and digital advertising, but now there’s a new approach that’s capturing consumers’ attention more effectively: out-of-home (OOH) advertising. Examples of interactive ads that use OOH solutions include augmented reality ads, gamification, and experiential marketing.