Lumoa

OCTOBER 31, 2018

Customer experience has been a buzzword for several years and is only heating up. Many companies experience numerous challenges in the ares of customer experience transformation. We talked with the leading customer experience experts to find out what CX professionals should pay attention in the coming years. “CX

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

Lumoa

JANUARY 9, 2018

Customer experience has been already a hot topic in business during 2017 and is promising to be even of higher importance in 2018. “CX It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. How to overcome those challenges?

Customer Experience 354

Customer Experience Competitive Advantage Omni-Channel Culture 354

Feedbackly

MARCH 10, 2023

Collaboration is what makes the magic happen, and that’s why aiwifi and Feedbackly have partnered to offer their customers comprehensive customer experience solutions specifically for WiFi networks. Aiwifi is a fast-growing company that offers AI-based Wifi marketing analytics and loyalty system for businesses of all sizes.

Touchpoint 52

Touchpoint Feedback Net Promoter Score Effort Score 52

Customer Bliss

NOVEMBER 23, 2018

Today, I’m replaying one of our most popular episodes from 2018 about the employee experience and building customer loyalty at Hertz with Eric Smuda , VP of Customer Experience and Loyalty. How do you serve customers in a way that’s conducive to the present and future, while also integrating the human-element?

Employee Experience 143

Employee Experience Loyalty Programs Chief Customer Officer Loyalty 143

Second to None

FEBRUARY 22, 2019

They key to success in customer experience understanding the customer and their behavioral patterns. Although emotions play a major role in governing the customer experience, their abstract implications oftentimes become background noise against tangible data. Emotion affects experience.

Customer Experience 54

Customer Experience Voice of Customer Exercises Loyalty 54

Second to None

FEBRUARY 1, 2019

NPS is a metric that is used to measure customer loyalty and satisfaction. ” A Promoter is a customer who responds with a nine or a ten. A Detractor is a customer who responds with a six or under. Furthermore, it provides a reliable benchmark for customer experience teams to work towards.

Net Promoter Score 82

Net Promoter Score NPS Effort Score Metrics 82

Second to None

FEBRUARY 8, 2018

In the past, to have a leading Customer Experience platform in the fast-casual restaurant industry, employees needed to be able to deliver your brand message via great service in every individual interaction.

Omni-Channel 63

Omni-Channel Customer Experience Voice of Customer Social Media 63

Second to None

APRIL 4, 2018

Creating loyalty amongst your target customers serves a challenge for brands in any industry, and ultimately, those organizations that do inspire customers to return to their brand are positioning themselves for continued success. How are retailers working to retain customers and maintain a loyal customer base?

How To 54

How To Retail Effort Score Voice of Customer 54

Beyond Philosophy

AUGUST 9, 2019

Measuring your progress for your Customer Experience strategy is an essential aspect to your program’s success. Not only will it show if your program is working to provide an excellent experience for your customers, but it also shows what customers really value, which can be an elusive thing to discover.

Measurement 105

Measurement Airlines Survey Voice of Customer 105

Second to None

JULY 25, 2019

With new technologies and consumer trends, the concept of customer effort has evolved tremendously over the years. In the current day, customers cannot be bothered to exert any unnecessary energy, and why should they? So what exactly is customer effort and why is it important? Measuring Customer Effort.

Innovation 80

Innovation Effort Score Travel Transportation 80

Storyminers

JULY 29, 2016

There always seems to be a new product, service, or experience within reach of a brand’s current customer. And as we all know, replacing an existing customer costs 7 times more than retaining them. So how do you ensure your brand is retaining its precious customer base? VP of Customer Experience, Compellon. Annette Franz.

B2C 124

B2C Customer Retention Strategy Brands 124

Second to None

MAY 9, 2019

In the customer experience domain, the way to the customer’s heart is through their personal information. The fact is, customers’ information allows for companies to create a more personalized , low-effort customer experience that ultimately leads to higher satisfaction. It sounds somewhat questionable. Be Honest.

Data 86

Data Social Media Study Consumers 86

Second to None

APRIL 3, 2018

Capturing new customers is a foundational pillar of a successful fast-casual restaurant brand, but the ability to retain these first-time patrons is the true signifier of a leading Customer Experience. In fact, the industry has accrued seven straight years of positive growth, totaling $780 billion dollars in 2017.[1]

Brands 63

Brands Consumers Rewards Programs Loyalty 63

Second to None

FEBRUARY 4, 2020

We are witnessing revolutionary changes to brick-and-mortar store layouts, customer relationship building efforts, and the overall value proposition to the customers they serve. Digital is expected to play an even bigger role in delivering the experiences shoppers’ desire,” said Rich Nanda , principal, Deloitte Consulting LLP and U.S.

Customer Journeys 48

Customer Journeys Retail Apparel Consumers 48

Second to None

FEBRUARY 19, 2019

Over the last few years, the grocery industry has been disrupted by the implementation of digital services that allow customers to do their weekly shopping without ever leaving their house. 1] Customer insights from PYMNTS.com show that only 2.6% 1] Customer insights from PYMNTS.com show that only 2.6% Far from it.

Industry 73

Industry Brands Rewards Programs Loyalty 73

Second to None

APRIL 2, 2020

survey respondents have already begun using a new brand due to the innovative or compassionate way they have responded to COVID-19, highlighting the influence favorable brand reactions to the pandemic have had on decision making and buyer loyalty. Twenty-nine percent of U.S. Sixty-one percent of U.S.

Brands 54

Brands Study Government Survey 54

Second to None

FEBRUARY 4, 2020

The ability to reach customers where it is most convenient for them can be a differentiator between your organization and the competition. If your brand utilizes delivery as part of its brand strategy, you need to be sure that the delivery process remains consistent with the rest of your Customer Experience.

Customer Experience 48

Customer Experience Fashion Wait Times Customer Centricity 48

Second to None

AUGUST 30, 2018

Customer loyalty is a term that’s thrown around a lot, but what about employee loyalty? It’s easy to forget the important role your employees play in enhancing sales and attracting new customers, but when you nurture loyalty in the people that work for you, you’ll start to see some incredible benefits for everyone involved.

Social Media 94

Social Media Loyalty Advertising Feedback 94

Second to None

MARCH 5, 2018

This can be successful for short-term success, but organizations that are able to look past near-sighted financial surges and instead focus on building long-term relationships with customers are setting themselves up for longer periods of growth. With either metric, being customer-first provides the retailer with a distinct advantage.

Brands 54

Brands Retail ROI Metrics 54

Second to None

MARCH 30, 2018

Creating a great Customer Experience can serve as a huge differentiator between your brand and the rest of the competition, but it can be very challenging to establish this level of service. I’ve never been able to thank the individual who helped me, but this kind of customer experience is unforgettable. Think beyond marketing.

Customer Experience 112

Customer Experience Airlines Brands Voice of Customer 112

Second to None

APRIL 26, 2019

The same concept is true for the Service Recovery Paradox (SRP), a phenomenon that refers to the scenario in which a customer’s loyalty is increased after a company corrects a mistake, more so than had the mistake never occurred. According to a study by Magnini, these are incidents that do not lead to increased loyalty. [2]

Loyalty 81

Loyalty B2C Brands Study 81

Second to None

JUNE 5, 2018

A B2B company can only make a significant transformation in service delivery by improving their customer experience platform. Increasing the loyalty of their existing customers. Presale journey improves customer loyalty. The appearance of the customer service says a lot about the company. Call logging.

B2B 63

B2B Strategy Customer Journeys Voice of Customer 63

Second to None

SEPTEMBER 25, 2018

Consumer trust is a lucrative yet brittle aspect of any brand’s customer experience platform and the viral potential of negative public relations can instantly tarnish the public’s perception of your organization. However, these enhanced connections do not always have a positive impact on customer relationships. 1] [link]. [2]

Consumers 109

Consumers Brands Social Media Voice of Customer 109

ClearAction

DECEMBER 14, 2017

Customer Care … CRM … Customer Experience — What’s the Difference? Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? The purpose of any organization is to serve a customer need. In essence, customer experience is what makes the world go around!

Customer Care 66

Customer Care CRM Customer Experience CEM 66

Second to None

APRIL 26, 2019

The same concept is true for the Service Recovery Paradox (SRP), a phenomenon that refers to the scenario in which a customer’s loyalty is increased after a company corrects a mistake, more so than had the mistake never occurred. According to a study by Magnini, these are incidents that do not lead to increased loyalty. [2]

Loyalty 76

Loyalty B2C Brands Study 76

Second to None

APRIL 9, 2018

As a result, Sephora has managed to provide the unique value that their customers want, and provide this value at every point along the customer journey. The company had to take a step back and consider how the customer today shops, and then realign itself accordingly. “We

Brands 54

Brands Retail Loyalty Fashion 54

Second to None

FEBRUARY 20, 2018

Online stores and increased accessibility has ramped up competition amongst organizations in every industry, making it essential that brands find a way to offer a unique value to their customers that only they can provide. One industry that is especially competitive, and has high rates of customer loyalty, is sportswear.

Industry 69

Industry Net Promoter Score How To Ecommerce 69

Second to None

AUGUST 16, 2018

Creating an excellent Customer Experience has become a major differentiator across most industries, but is especially impactful in the financial services space. Nowadays, creating a great experience requires more than training employees to provide exceptional customer service.

Financial 59

Financial Measurement Brands Self Service 59

Second to None

OCTOBER 16, 2018

Adopting these novel methodologies as a cog in your brand experience platform can help your team encourage high levels of customer engagement across different points along the customer journey. Meeting customers where they already are reduces the effort it takes to find your brand.

Customer Engagement 67

Customer Engagement Engagement Ecommerce Retail 67

Second to None

APRIL 8, 2019

Excellent customer service is a foundational component of a great customer experience. In customer service, there is a right way to do things—and a wrong way. Your customer service team is the front-line, directly interacting with consumers. The Unprofessional Customer Service Representative. In some cases, yes.

Chatbots 82

Chatbots Self Service Customer Service Representative Fashion 82

Second to None

MAY 8, 2018

Email marketing remains one of the most effective ways to establish customer relationships and boost ecommerce sales. Emphasizing the customer journey is key to planning an email marketing strategy that yields similar results. By focusing on the customer journey, marketers can guide their audience towards that crucial step.

Ecommerce 59

Ecommerce Customer Journeys Brands Marketing 59

Second to None

MARCH 22, 2019

Whereas Gen Zers’ loyalty to brands has dropped compared to Millennials with only 30 percent favoring loyalty programs (compared to 45 percent for Millennials), their trust in influencers has grown tremendously. [5] Connecting with a customer begins with understanding their behavioral characteristics and deeper values.

Connections 63

Connections Brands Social Media Voice of Customer 63

Second to None

SEPTEMBER 18, 2018

One pillar of the brand experience that is especially influenced by employee engagement is customer support, especially within your organizational call-center. Typically, customers will call these helplines to resolve a specific issue and it is vital that your team is striving to reduce as much effort when completing these requests.

Call Center 48

Call Center Effort Score Net Promoter Score Voice of Customer 48

Thematic

MARCH 27, 2019

6 best practices for customer inquiry. Ask questions that show the customer you want to serve them better. When customers take their precious time to offer input, that time should be honored. The three areas central to evaluating customer experience are Service Accuracy, Ease, and Perceived Care. or Customer Effort Scale.

Customer Experience 48

Customer Experience Net Promoter Score Effort Score Healthcare 48

Second to None

MAY 17, 2018

Creating a system that collects voice of customer feedback in perpetuity is essential to understanding your brand’s place in the minds of consumers. Whether customers are reaching your brand via on-site , online or on-the-phone , your brand needs to remain adaptable and open to feedback.

Communication 86

Communication Voice of Customer Call Center Ecommerce 86

Second to None

APRIL 17, 2018

brands that complete this style of service need to make sure that their associates are maintaining the customer experience laid out by brand leadership. First, you need to make sure that the appointment-scheduling process reduces as much customer effort possible.

Measurement 59

Measurement Customer Service Leadership Ecommerce 59

Second to None

AUGUST 14, 2018

Understanding how consumers view your organizations plays a huge role in your employees’ ability to establish beneficial relationships with customers. In the modern landscape, customers will quickly move on from brands in which they had a poor experience. After developing an action plan from the information, the cycle restarts.

Brands 59

Brands Customer Centricity Fashion Voice of Customer 59