Second to None

FEBRUARY 4, 2020

The difference between an actively engaged employee and someone just waiting for their shift to be over is obvious to every customer. Organizations that focus on confirming that managers remain engaged will see a trickle-down effect that will eventually impact the way that customers feel about a brand. 1] [link]. [2] 2] [link].

Customer Satisfaction 74

Customer Satisfaction Leadership Touchpoint Customer Centricity 74

Second to None

APRIL 17, 2018

brands that complete this style of service need to make sure that their associates are maintaining the customer experience laid out by brand leadership. First, you need to make sure that the appointment-scheduling process reduces as much customer effort possible.

Measurement 59

Measurement Customer Service Leadership Ecommerce 59

ijgolding

JULY 9, 2018

Where does Customer Experience (CX) ‘sit’ in an organisation? Among other things, I am the Course Director of Customer Experience Management for the CIM (Chartered Institute of Marketing). Bernard Page is an independent marketing consultant, trainer and portfolio marketing director with The Marketing Centre.

Chief Customer Officer 148

Chief Customer Officer Marketing Leadership Groups 148

SuiteCX

OCTOBER 22, 2015

While research has proven that a focus on improving customer experience directly impacts the bottom line, achieving the organizational and cultural change required to become fully customer-centric is not an easy process. It is critical to get all key departments aligned on your customer experience strategy.

Customer Journeys 100

Customer Journeys Company Customer Centricity Exercises 100

Second to None

AUGUST 9, 2018

By avoiding what author and CX expert and NPS pioneer Fred Reicheld has labeled, “bad profits,” your brand is positioning itself to establish long-term, positive relationships with customers, and in doing so, establishing the foundation for consistent growth and success. One recent example happened in the telecommunications industry.

Net Promoter Score 63

Net Promoter Score Telecommunications Voice of Customer NPS 63

Second to None

JUNE 12, 2018

Fostering a consistently authentic Customer Experience is a challenge for brands of all different sizes. This granulized information can help leadership identify areas along the customer journey that may be underperforming, as well as point out areas of success that should be replicated. 1,2,3 [link].

Brands 72

Brands Leadership Voice of Customer Omni-Channel 72

Second to None

AUGUST 16, 2018

Creating an excellent Customer Experience has become a major differentiator across most industries, but is especially impactful in the financial services space. Nowadays, creating a great experience requires more than training employees to provide exceptional customer service.

Financial 59

Financial Measurement Brands Self Service 59

Second to None

FEBRUARY 12, 2018

Crafting a leading customer service strategy can serve as a differentiator for brands in any industry, because it is this kind of value that truly sticks out to customers in this age of indulgence. This piece was originally published by Hyken : “I’ve written about the customer service gap before. This one is obvious.

Brands 59

Brands Leadership Voice of Customer Survey 59

Second to None

AUGUST 14, 2018

Understanding how consumers view your organizations plays a huge role in your employees’ ability to establish beneficial relationships with customers. In the modern landscape, customers will quickly move on from brands in which they had a poor experience. After developing an action plan from the information, the cycle restarts.

Brands 59

Brands Customer Centricity Fashion Voice of Customer 59

Second to None

MARCH 22, 2018

One of the most successful retail brick-and-mortar methods is the franchise model, because it allows customers across vast geographic maps to experience your brand and ideally become an ambassador. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. 1,2,3: [link].

How To 81

How To Retail Leadership Guidelines 81

Second to None

SEPTEMBER 18, 2018

One pillar of the brand experience that is especially influenced by employee engagement is customer support, especially within your organizational call-center. Typically, customers will call these helplines to resolve a specific issue and it is vital that your team is striving to reduce as much effort when completing these requests.

Call Center 48

Call Center Effort Score Net Promoter Score Voice of Customer 48

Second to None

APRIL 19, 2018

Customer Experience measurement can help your team unlock vital information about the way that customers perceive your existing platform. The data provided by these programs can serve as an essential building block to any leading Customer Experience program because it comes directly from the mouth of the consumer. 1,2 [link].

Customer Experience 54

Customer Experience Omni-Channel Ecommerce Voice of Customer 54

Second to None

MARCH 15, 2018

While brands are always attempting to capture an accurate understanding of how customers perceive their products and services , some of the most relevant data for improvement can be collected via internal survey programs. While simply listening to the voice of your employee can help inspire employees to be 4.6

Feedback 72

Feedback Survey Net Promoter Score How To 72

Second to None

AUGUST 28, 2018

Capturing consumer feedback data has become an essential aspect of any leading organization’s Customer Experience platform. The practice of consistently collecting customer data is helpful because it grants increased transparency throughout the organization.

Report 59

Report Measurement Voice of Customer Leadership 59

Second to None

AUGUST 21, 2018

Regardless of the what kind of expansion your team is engaging in, it is important that organizational leadership is ensuring that these extensions retain your desired brand identity. There are a few common approaches to measuring the effectiveness of a new program, but the most important aspect to consider is customer satisfaction.

Measurement 54

Measurement Net Promoter Score Customer Centricity Leadership 54

ijgolding

JANUARY 15, 2016

However…there is usually one of those…there are still A LOT of people who DO NOT recognise Customer Experience – either as something of significant importance to business strategy OR as a profession at all. The Confused’ – increasingly, I am coming across organisations that are just confused by Customer Experience. it deserves.

Customer Experience 120

Customer Experience Customer Experience Professionals Customer Centricity Government 120

Second to None

APRIL 26, 2018

Understanding the way that employees are performing on the frontlines can serve as a difference maker for brands hoping to create a leading Customer Experience platform. Organizations with high eNPS scores typically will experience higher levels of customer satisfaction and retention.

Brand Values 59

Brand Values Brands Leadership Voice of Customer 59

Second to None

APRIL 2, 2020

Brands that act in the interest of their employees, stakeholders and society at large will reinforce their expertise, leadership and trust and immeasurably strengthen the bond they have with consumers.” Second To None empowers leading brands to deliver consistent, intentional and human-centered customer experiences.

Brands 54

Brands Study Government Survey 54

Second to None

MARCH 20, 2018

Interactions between brands and consumers are changing across virtually every industry, making it more important than ever that your organization is striving to encourage consistency within every moment of the customer journey.

Brands 85

Brands Social Media Voice of Customer Consumers 85

Second to None

SEPTEMBER 27, 2018

As these organizations widen their geographic reach, there can be a dip in customer service and satisfaction levels. Brands that place an emphasis on establishing a system that generates consistency across these growing locations are positioning themselves as a Customer Experience industry leader.

Retail 69

Retail Measurement Brands Omni-Channel 69

Second to None

OCTOBER 23, 2018

Attracting and retaining customers requires paying attention to your brand’s online presence as well as your team’s ability to provide a consistent value at each phase along the customer journey. Ultimately, pizza brands must be willing to collect, listen and respond to customer feedback to find success in the modern marketplace.

Brands 74

Brands Measurement Customer Centricity Poor Customer Service 74

Second to None

SEPTEMBER 7, 2018

In the modern business-to-customer retail relationship, the first point of contact is typically made online. This means that your digital identity can play a potentially huge role in the way that consumers perceive your brand throughout the rest of the customer journey. appeared first on Second To None.

Brands 63

Brands Social Media Retail Voice of Customer 63

Second to None

MARCH 27, 2018

While there should be a system in place to reprimand employees that fail to comply, it should come down from organizational leadership, not a random individual contracted to test your brand. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Leadership 63

Leadership Culture Brands Customer Centricity 63

Zeisler Consulting

AUGUST 10, 2020

In this article I’ll explain the components needed in place to elevate an organization’s Customer Experience. Many CX practitioners, and surely, many business leaders simply define this as “Putting the Customers First” or other broad and sweeping declarations. Learning via the Voice of the Customer.

Culture 93

Culture Customer Centricity Exercises Strategy 93

Second to None

FEBRUARY 22, 2018

Granulizing your benchmarking program to account for specific competitors in each unique area will give those employees and branch managers the kind of data that helps them contribute to a leading overall Customer Experience. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Voice of Customer 72

Voice of Customer Brands Analytics Leadership 72

Second to None

FEBRUARY 20, 2018

Online stores and increased accessibility has ramped up competition amongst organizations in every industry, making it essential that brands find a way to offer a unique value to their customers that only they can provide. One industry that is especially competitive, and has high rates of customer loyalty, is sportswear.

Industry 69

Industry Net Promoter Score How To Ecommerce 69

Second to None

AUGUST 23, 2018

In fact, rebranding is usually a slow process because it’s a safer way to ensure that customers don’t get confused. Read below to learn aboutseveral factors worth consideringcarefully when leadership decides it isan appropriate time to rebrand your company. New Demographic. New Demographic. Outdated Image. Shifting Market.

Brands 59

Brands How To Voice of Customer Consulting 59

Second to None

JUNE 14, 2018

Word-of-mouth marketing is a massive tool that is utilized by the best brands in most industries, but how can you set up your Customer Experience to encourage a consistent stream of promoters? Creating a customer journey that encourages high levels of word-of-mouth recommendations is better known as the Net Promoter Score philosophy.

NPS 66

NPS Brands Net Promoter Score Effort Score 66

Second to None

MARCH 30, 2018

Creating a great Customer Experience can serve as a huge differentiator between your brand and the rest of the competition, but it can be very challenging to establish this level of service. I’ve never been able to thank the individual who helped me, but this kind of customer experience is unforgettable. Think beyond marketing.

Customer Experience 112

Customer Experience Airlines Brands Voice of Customer 112

Second to None

JUNE 26, 2018

Typically, due to the increased price point of dealing with a luxury brand, your team must handle inflated customer expectations, because even one sub-par interaction can quickly permeate and infect a vast pool of potential customers with a negative perception of your brand.

Retail 63

Retail Brands Omni-Channel Fashion 63

Second to None

SEPTEMBER 25, 2018

Consumer trust is a lucrative yet brittle aspect of any brand’s customer experience platform and the viral potential of negative public relations can instantly tarnish the public’s perception of your organization. However, these enhanced connections do not always have a positive impact on customer relationships. 1] [link]. [2]

Consumers 109

Consumers Brands Social Media Voice of Customer 109

Second to None

SEPTEMBER 5, 2018

Interactions with customers are an inevitability for all brands, but the way that these interactions occur varies greatly across different industries. It is important that your leadership team is expertly aware of how employees are performing within these individual instances.

Retail 59

Retail Brands Guidelines Leadership 59

Second to None

OCTOBER 16, 2018

Adopting these novel methodologies as a cog in your brand experience platform can help your team encourage high levels of customer engagement across different points along the customer journey. Meeting customers where they already are reduces the effort it takes to find your brand.

Customer Engagement 67

Customer Engagement Engagement Ecommerce Retail 67

Second to None

AUGUST 2, 2018

From unclean environments to terrible examples of customer service, these moments can have a permanent and poisonous impact on the perception that consumers have of your organization. In this instance, a customer who refused to give up his seat after the airline overbooked his flight was violently removed from the aircraft. 1] [link].

Brands 59

Brands Airlines Social Media Voice of Customer 59

Second to None

APRIL 2, 2018

Establishing a level of Customer Experience performance that contributes to high retention rates will ultimately be the differentiator between your brand and the competition. To reach this level of performance, your entire organization from leadership to cashiers needs to buy-in. What to do? Be Everywhere With Omnichannel.

Omni-Channel 54

Omni-Channel Brands Voice of Customer Customers 54

Second to None

FEBRUARY 4, 2020

So, your brand has dedicated the money and resources to improve its Customer Experience by implementing a mystery shopping initiative, but what should this program be measuring? This gives regional leadership more time to focus on mentoring and training employees.

Healthcare 75

Healthcare Brands Training Customer Centricity 75

Second to None

JUNE 7, 2018

Creating a lasting impression in the minds of your target customers can be a daunting task for brands across different industries. Creating an online experience that pushes customers further along their path-to-purchase can be a differentiator between growth and stagnation.

Social Media 59

Social Media Voice of Customer Brands Advertising 59