NetBase

AUGUST 31, 2020

Consumer sentiment often follows the news cycle, but not always. And it’s important for brands to capture distinct consumer and news media conversations to see where those differences lie, as it can inform your next move. Consumer COVID Conversations Are Shifting. What are consumers/media saying that’s different?

Consumers 70

Consumers Social Media Travel Comparison 70

QuestionPro Audience

MAY 4, 2018

Market research is the fuel that propels products, services, and even ideas. In fact, market research might even be more important than the fuel metaphor, since crashing a campaign or initiative is more severe than sputtering at the gate. Email marketing platforms can cost close to nothing for reaching audiences.

Brands 191

Brands Marketing Social Media Survey 191

NetBase

JUNE 10, 2019

Brands main competition online is often themselves, as they get in their own way pursuing marketing avenues that just don’t work for their business. They could do so much better, pretty immediately, if they’d just let social media insight guide the way. What Social Media Insight Tells Brands . Against what?

Social Media 43

Social Media Competitive Advantage Comparison Metrics 43

ReviewTrackers

AUGUST 5, 2020

What is Customer Experience Marketing? Customer experience marketing is the strategy of focusing marketing efforts on the customer and improving how the customer experiences your product or services. . Is Customer Experience Really Marketing? That’s why marketers need to step up to the plate. Yes, it is.

Customer Journeys 122

Customer Journeys Customer Experience Marketing Social Media 122

NetBase

NOVEMBER 28, 2018

Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are – or why. When social audiences turn on you, they turn quickly.

Social Media 54

Social Media Report Analysis Analytics 54

C3Centricity

OCTOBER 8, 2017

But are we performing smart marketing too? When I have the chance to look at what most organisations are doing, I see that they are still living in the past of traditional media and have hardly dipped their toes into new media. Or they are using social media but still treating it as if it is traditional media!

Marketing 120

Marketing Social Media Loyalty Brands 120

CSM Magazine

OCTOBER 5, 2022

Market research is an essential process for any growing business to undertake, to better understand the markets to which they are catering. But what are some essential ways you can nail your market research? But what are some essential ways you can nail your market research? Social Listening. Trial and Error.

Marketing 52

Marketing Social Media Comparison Analysis 52

QuestionPro Audience

FEBRUARY 15, 2018

and they are the fastest growing segment of technology consumers. Whereas millennials consume the trending technology and move on to the next, baby boomers are different. From researching, price comparison, and booking travel, it is all the click of a button away. TRAVEL 84% of boomers book their travel online.

Company 186

Company Travel Comparison Social Media 186

Retently

JUNE 28, 2022

A good Net Promoter Score can fuel your business growth, generate word-of-mouth referrals from Promoters and help you bring in more business without spending as much on traditional advertising or inbound marketing. Ask customers to spread their love on social media. That is if you put your NPS® to work. Great feedback?

NPS 148

NPS Net Promoter Score Feedback Case Study 148

BirdEye

MARCH 10, 2022

Did you know that referral marketing generates 3 to 5 times higher conversion rates than any other marketing channel? Referral marketing is a fantastic opportunity to increase brand awareness and grow your business. Read on to learn how you can kick start your own referral marketing program.

Marketing 98

Marketing B2C How To Rewards Programs 98

NetBase

JULY 27, 2020

But since COVID-19 hit, brands are considering fewer choices for consumers. But what will be cut and what do consumers think? 70% of consumers want to support brands they know are tackling social and environmental issues. 70% of consumers want to support brands they know are tackling social and environmental issues.

Consumers 59

Consumers Brands Comparison Social Media 59

Lumoa

SEPTEMBER 16, 2022

NPS, or Net Promoter Score, is a market metric that is used in many industries because it is an easy way to quantify how loyal customers are. Industry Benchmark (Relative method) – A good comparison marker against competitors. The recent pandemic has greatly influenced how consumers think and decide. 20 means favorable.

Net Promoter Score 208

Net Promoter Score NPS Effort Score Comparison 208

NetBase

APRIL 20, 2020

Many are not, but quite a few have pivoted to capture market share with off-premises options that are squeezing competitors out. Smart marketing, yes. Consumers Expanding Eating Repertoire. And consumers seem to be loving the wide variety of choices, prices, and menu items. to reflect the needs of the consumer.

Marketing 70

Marketing Social Media Travel Comparison 70

BirdEye

AUGUST 31, 2023

The popularity of social media platforms as a commercial medium is on an upward trend. Most major platforms have developed a way to offer social media users the ability to buy their favorite products without going to an external site. A considerable percentage of it goes to social media commerce activities.

Social Media 59

Social Media e-support Advertising Comparison 59

BirdEye

NOVEMBER 14, 2023

If you want your business to stand a chance in today’s market, you need your customers to sing your praises, both in real life and in the digital realm. According to our research : Consumers research a local business before making a purchase 68% of the time. 93% of consumers read two or more reviews when researching a company.

Financial 59

Financial Banking Social Media Comparison 59

ThriveableBiz

NOVEMBER 13, 2023

Building Trust with Customers when Gathering Insights - It comes down to relationships in marketing. And for your insights program to be an effective marketing touchpoint, customers must feel respected and safe, as in any relationship. Its very easy for a marketer to be immersed in data. Billy Joel called it “A Matter of Trust”.

Net Promoter Score 52

Net Promoter Score Touchpoint Comparison Social Media 52

BirdEye

NOVEMBER 15, 2023

billion monthly active users, so maintaining an active presence on this popular social media platform is vital for any retail business looking to enhance visibility and build trust. These paid plans include more advanced tools for analytics, review invitations, and marketing. Read the full case study here.

Retail 111

Retail Brands Consumers Case Study 111

GetFeedback

SEPTEMBER 24, 2018

Not too long ago Google brought out the term ZMOT, which refers to the point in the buying process when the consumer learns about a product before the seller even knows about them. And according to Forrester , B2B buyers will find three pieces of content about a vendor for every one piece that marketing can publish or sales can deliver.

Social Media 170

Social Media Comparison Consumers Analytics 170

ReviewTrackers

JUNE 7, 2017

This type of experience was unique and part of a new type of consumer culture. Social media platforms and online review sites have given consumers the opportunity to voice their opinion online – for any consumer to read. The sixth most critical moment is pricing and comparison. Listen to customers.

Customer Experience 79

Customer Experience Customer Journeys Marketing How To 79

BirdEye

NOVEMBER 8, 2023

eCommerce review sites allow consumers to share feedback and experiences about products, services, and businesses they interact with online. For your business, being listed substantiates your online reputation , influencing consumer trust and purchase decisions. Read our guide on how to do Facebook marketing correctly.

Ecommerce 59

Ecommerce Travel Hotels Social Media 59

NetBase

JULY 17, 2020

Differentiating your brand requires next level consumer understanding. And NetBase Certification helps brands and agencies become expert at this through targeted, in-depth explorations of social analytics capabilities. Capturing consumer verbatims to see precisely what they love and hate. Let’s see why!

Consumers 52

Consumers Analytics Social Media Analysis 52

NetBase

AUGUST 6, 2020

We’ll explore how social listening and other tactics look here, as well as: Taking a bird’s eye view of competitive intelligence. Tracking conversational shifts through market intelligence. Seeing how consumer intelligence captures competitive opportunities. And this intel is imperative as markets shift.

Social Media 68

Social Media Analysis Consumers Competitive Advantage 68

NetBase

FEBRUARY 18, 2019

Influencers, of course, will give a resounding yes – and those who understand the power of social listening and sentiment analysis are likely to say the same. If so, it’s good to know how this influencer marketing game really works and our Complete Guide to Influencer Marketing eBook is an excellent place to start!

eBook 55

eBook Marketing Comparison Analysis 55

SurveySparrow

NOVEMBER 10, 2022

No matter the size of the business, most market research survey platforms are easy on the pockets. You can glean a lot of information about your customers which will be helpful for your business by using the market research platforms that are available in the market. billion US dollars in 2016. billion US dollars in 2016.

Marketing 52

Marketing Survey Multi-Channel Consumers 52

CSM Magazine

OCTOBER 25, 2023

Online stores give consumers an almost limitless choice of shops to purchase from, along with the convenience of home deliveries and often competitive pricing. Comparisons : Being able to compare and contrast with similar products or brands. Product Usage : How to use, maintain, or care for the product.

Exceptional Customer Service 52

Exceptional Customer Service Retail Training Customer Service 52

NetBase

MAY 26, 2020

Consumers are doing a whole lot more than just buying their groceries and essential items online. With a global footprint already in place, Facebook has seized upon this market shift and just released its Facebook Shops feature. As consumers’ buying patterns have shifted heavily online, ecommerce has become a crucial part of life.

Ecommerce 97

Ecommerce Social Media Retail e-support 97

NetBase

MAY 14, 2019

AI offers CPG brands the ability to understand precisely what consumers are talking about and which information requires action. Tracking trends, new ideas, market drivers and threats to help you keep a comfortable distance ahead of the competition – or create that distance if you don’t have it already! Using AI to Connect the Dots.

Analytics 43

Analytics Consumers Effort Score Comparison 43

Optimove

MAY 4, 2023

Leverage location-based marketing A location-based mobile marketing strategy can help deliver hyper-personalized, high-value micro-moments to users in-store, near a competitor store, or at home on a laptop. That’s when marketers create segments of users visiting competitive locations to convert them into customers.

Video 52

Video Social Media Connections Comparison 52

TechSee

DECEMBER 17, 2019

Price comparison websites and deal-related search engines enable customers to shop around for better prices and service packages. Focusing on improving customer experience by making it as easy as possible for the consumer can be a real win-win for the utility and there are a number of ways to go about it.

Customer Experience 136

Customer Experience Effort Score Competitive Advantage Comparison 136

Chadwick Martin Bailey

DECEMBER 12, 2018

It’s critical to know where, when, and how your brand is performing so you can prioritize your marketing resources and investments accordingly—where is your brand resonating most with consumers? Social media? so marketers can better understand which strategies are working. Which ad do you recall seeing?”)

Brands 45

Brands Strategy Marketing Advertising 45

NetBase

FEBRUARY 18, 2019

Influencers, of course, will give a resounding yes – and those who understand the power of social listening and sentiment analysis are likely to say the same. If so, it’s good to know how this influencer marketing game really works and our Complete Guide to Influencer Marketing eBook is an excellent place to start!

Marketing 40

Marketing eBook Comparison Analysis 40

ReviewTrackers

APRIL 21, 2021

They are also a major reputation factor and a key source of information for consumers. Building consumer trust in banking and financial services. According to an IBM survey , only 43 percent of consumers trust the insurance industry. In fact, the lack of trust in insurance providers has remained above 50 percent since 2007.

Banking 65

Banking Financial Insurance Social Media 65

NetBase

APRIL 29, 2020

Social media is flush with examples of poor marketing, as brands struggle to stand out with appropriate COVID-19 messaging. And social listening reveals answers to boxes that brands must check when sorting this out. Brand/Consumer Disconnect. Many brands do not know consumers all that well, after all.

Brands 56

Brands Comparison Guidelines Advertising 56

GlowTouch

OCTOBER 25, 2021

The lockdowns that forced partial and full closures are more memory than reality, and there is a great deal of pent-up consumer demand that is being unleashed. With that in mind, there is quite a bit in-store (pun intended) for consumers. Last year, consumers either could not venture out due to restrictions or were hesitant to do so.

Social Media 52

Social Media Retail Abandon Rate Consumers 52

ReviewTrackers

APRIL 10, 2017

Over 50 percent of consumers often or always check out online reviews, while only 34 percent seek out information on discounts and pricing. percent of consumers agree that Google reviews, reviews on other websites, and local search rankings are the most important factors when looking for a business. . percent of consumers.

Survey 101

Survey Social Media Automotive Analysis 101

CSM Magazine

APRIL 1, 2020

For retailers and service providers, in particular, it can be difficult to distinguish your brand from others in the market. According to the latest statistics, customer service is becoming increasingly important to consumers and business buyers. Today’s consumers expect to be able to get in touch with you in a number of ways.

Customer Service 52

Customer Service Comparison CRM Multi-Channel 52

ProProfs Chat

APRIL 25, 2019

Major market players understood this a long time ago and have made customer feedback an integral part of their business. Keeping this in mind, we got in touch with renowned market researcher Jake Pryszlak to get his views on how surveys can help in market research. Such as email marketing an advertising tools. Absolutely!

Survey 68

Survey Social Media Comparison Software 68