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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

So investing in customer experience priorities is not just about improving individual touchpoints as they’re found, but rather about creating a cohesive, meaningful experience that fosters long-term customer relationships and drives business success. Companies focusing on CX see their revenue grow 1.7 But don’t just measure to measure!

ROI 260
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How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

Research reflects it, too: 76% of consumers expect companies to understand their needs and expectations. A VoC program must be capable of finding the true pulse of the customer so that businesses can use that information to make the company better. . Too many companies focus on customer touchpoints. We all feel it.

ROI 309
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Stepping Into The Future of Retail With Foot Locker

InMoment XI

Companies that prioritise understanding and meeting customer needs stand poised to thrive in a constantly changing marketplace. At the heart of their success lies a robust customer experience (CX) programme, meticulously designed to elevate every touchpoint of the customer journey.

Retail 260
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Power up Your Productivity to Drive Experience Improvement

InMoment XI

Participants delved into specific customer touchpoints, such as the ‘Fitting Room’ and ‘Coffee Shop’ experiences. The importance of utilising multiple lenses for investment decisions, aligning them with ROI goals, was a focal point. These elements influence how businesses operate and make decisions.

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Good, Better, Best: Three Ways to Calculate the ROI of CX Initiatives

Speaker: John Joba and David Robbins

Derive more precise ROI calculations directly tied to company profitability, utilizing a measurement system and steady stream of financial data. Broaden your understanding of CX’s impact on the business by linking customer feedback across touchpoints to future growth through the Customer Equity framework.

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How to Elevate the Customer Experience with Conversational Commerce

Lumoa

This omnichannel approach gives companies a chance to have a one-to-one conversation with customers on their chosen platform. Many companies are already leveraging AI-powered tools like AI SMS to reach more customers and provide support. Knowing all the relevant touchpoints means you can design strategies that improve the CX for each.

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How to Prove the ROI of Customer Satisfaction (CSAT)

GetFeedback

Use other business knowledge to find the ROI of your CSAT initiatives. A simple way to consider ROI is to take the number of dissatisfied customers and multiply that by how much it would cost to sell to new customers. . Here’s another example on how to calculate ROI with this information. I’ve outlined an example here.

ROI 195
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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI. If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot.