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How to Use Customer Feedback to Drive Action

Lumoa

There is no doubt that customer feedback is one of the most valuable resources that companies have available. Nevertheless, learning how to use customer feedback to drive action poses a significant challenge, especially for organizations that leverage multiple channels to collect mass feedback.

Feedback 208
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How to Improve Customer Experience: A Step by Step Guide

Lumoa

Nearly all companies (89%) believe that customer experience will be their primary basis for competition. How do you stand in that competition? Customer experience refers to how customers perceive their interactions with your company. Above is how the roles in an organization are typically defined.

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Feedback Loops and Their Impact on the Customer Experience

InMoment XI

So many businesses today are focused on getting feedback for the sake of getting feedback. But, most businesses fail to act on a lot of the feedback they receive. In order to create a truly great customer experience, you need to implement a customer feedback loop that will integrate your customers into the business.

Feedback 260
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CX Challenges: How to Diagnose Organizational Silos at Your Company

InMoment XI

The term “organizational silos” refers to the condition in which different teams or departments within a company operate in complete isolation from one another. How Do Organizational Silos Impact the Customer Experience? But how do you know if your company is suffering from silos that are negatively affecting the customer experience?

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5 Customer Journey Touchpoints to Measure

Lumoa

In reality, there are several customer touchpoints along the customer journey where you can (and should!) Different surveys help you measure the experience appropriately at all customer journey touchpoints, and there is no one-size-fits-all. Each of these customer touchpoints are important for the company to get right.

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How to Identify Your Most Important Customer Touchpoints

GetFeedback

When tasked with overhauling the customer experience (CX), business leaders often seek to identify the most critical customer touchpoints. The important touchpoints are a make or break–they determine whether customers choose to stay, whether customers upgrade or cancel and whether customers recommend you to their friends and family.

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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

By understanding and anticipating the needs and preferences of your guests, you make them feel valued and ensure that every touchpoint in their journey contributes to positive and enjoyable experiences. This means that all interactions and touchpoints the guest has with your brand are considered. Guest experience isn’t a department.